Agency Mania Solutions delves into the evolving discussion around the working/non-working spend ratio.
The Content Marketing Institute, MarketingProfs, and BrightSpot examine the content marketing strategies and tactics of B2B marketers.
Activate identifies and evaluates the most important trends for tech and media in the coming year.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.
MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.
The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.
Key findings in Ofcom’s annual report include consumer media habits and ad spend across communication and media sectors in the United Kingdom.
Zenith predicts global ad expenditure forecasts.
PwC provides trends, ad spending, and forecasts for major media in this global report.
GroupM releases its latest global ad spend forecasts.
Schonfeld & Associates’ annual study reports advertising budgets, ad spending forecasts, ad-to-sales ratios, and annual growth rates for ad spending and sales by company and industry.
Dentsu estimates that global ad expenditures will grow in 2023.
The IAB, Advertiser Perception, and Standard Media Index examine ad spending trends in digital video.
Dentsu reports on advertising expenditures in Japan.
IAB Europe’s annual report has become an industry benchmark to show how programmatic advertising attitudes, adoption, and strategies are evolving.