Media Channels

Tips, trends, successful campaign examples, and more for traditional and non-traditional media.

Improve Brand Decisions: Replace Working/Non-Working Ratios with Deploy & Develop Allocations

Agency Mania Solutions delves into the evolving discussion around the working/non-working spend ratio.

B2B Content Marketing: Benchmarks, Budgets, and Trends

The Content Marketing Institute, MarketingProfs, and BrightSpot examine the content marketing strategies and tactics of B2B marketers.

Technology & Media Outlook 2024

Activate identifies and evaluates the most important trends for tech and media in the coming year.

The CMO Survey

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

MAGNA Advertising Forecasts

MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.

State of the News Media

The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.

Communications Market Report

Key findings in Ofcom’s annual report include consumer media habits and ad spend across communication and media sectors in the United Kingdom.

Zenith Advertising Expenditure Forecast

Zenith predicts global ad expenditure forecasts.

Global Entertainment and Media Outlook 2023-2027

PwC provides trends, ad spending, and forecasts for major media in this global report.

Global Mid-year Forecast

GroupM releases its latest global ad spend forecasts.

Advertising Ratios & Budgets |

Schonfeld & Associates’ annual study reports advertising budgets, ad spending forecasts, ad-to-sales ratios, and annual growth rates for ad spending and sales by company and industry.

Dentsu Global Ad Spend Forecasts

Dentsu estimates that global ad expenditures will grow in 2023.

Video Advertising Spend & Outlook

The IAB, Advertiser Perception, and Standard Media Index examine ad spending trends in digital video.

Advertising Expenditures in Japan

Dentsu reports on advertising expenditures in Japan.

Attitudes to Programmatic Advertising

IAB Europe’s annual report has become an industry benchmark to show how programmatic advertising attitudes, adoption, and strategies are evolving.