Media Channels

Tips, trends, successful campaign examples, and more for traditional and non-traditional media.

Edelman Trust Barometer 2021

4A's Member

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

Carat Trends 2021: The Year of Emotionally Intelligent Marketing

4A's Member

Carat outlines twelve societal, media, and technology trends for 2021.

Media Trends & Predictions 2021

Research Services

Kantar discusses media and digital predictions for 2021.

24 Big Ideas That Will Change Our World in 2021

4A's Partnerships

LinkedIn predicts the top 24 trends on topics including technologies, entertainment, education, and the workplace.

Technology, Media, and Telecommunications Predictions 2021

Research Services

Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.

Technology & Media Outlook 2021

Research Services

Activate identifies and evaluates the most important trends for tech and media in the coming year.

Global Entertainment and Media Outlook 2020-2024

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

4A’s APB Media Responsibility Principles

Media Services

In order to promote a more diverse and equitable media ecosystem, the 4A’s Advertiser Protection Bureau presents the following Media Responsibility Principles. The Principles are designed to, among other things, encourage the dissemination of factual, accurate information and to combat the spread of misinformation and hate speech. Advertisers and agencies are encouraged to support publishers that […]

Mid-Sized Agency Media Directors Committee’s Google Resources Hub |

Media Services

Please use this resource center for easy access to things like: Troubleshooting Links Online Training Insights & Trends Tools Content will be refreshed regularly. Contact Support Provide basic information on the help you need, and you will be guided to support options (phone, email or online chat) *Note: Phone support is generally available during customer […]

4A’s Challenges Nielsen to Maintain Separate National In-Home and Out-of-Home TV Viewership

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Will Result in Negative Impact on Agencies and Marketers Networks Should Not Have Ability to Dictate Single Metric NEW YORK, NY, July 20, 2020 — Today, the 4A’s is announcing that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*.  This stream will be used […]

2020 Tech Trends Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

B2B Enters the Experience Era | 2020 Data-Driven Marketing & Advertising Outlook |

Research Services

Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.

Facebook’s Structure For Success Webinar for 4A’s Media Agencies |

This webinar was presented by Facebook’s Caitlin Chittom and Matt Barbarasch to the 4A’s Mid-Sized Agency Media Directors Committee.  It was designed to give 4A’s media agencies all the information they need to run successful campaigns across the Facebook family of apps. This webinar went over the most important factors for campaign success, and walked […]

Internet Trends 2019

Research Services

Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!

The 4A’s Innovates Its Approach to Events, Driving Tangible Actions Across The Marketing Industry

Marketing & Communications

The 4A’s is innovating its approach to conferences, focusing on events that address urgent issues with tangible actions, drilling-down on industry challenges to better meet the realities and needs of its members in real time. To mark the shift towards action-oriented events, the 4A’s will forgo hosting its industry-wide spring conference in 2019, and will instead host an inaugural Decisions 20/20 forum, on March 25-26, 2019 in Washington D.C.  In addition, due to its popularity, the 4A’s will expand its annual Management Practitioners’ Forum (MPF) to become a standalone event, taking place on April 29-30, 2019 at the W Downtown in Chicago.