The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

AI, first-party data, and social media search are the top three trends MNI Targeted Media predicts will influence digital marketing in 2024.

Activate identifies and evaluates the most important trends for tech and media in the coming year.

Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

Mintel provides insights into Gen Z’s mindset, shopping behaviors, dining out behaviors, and beauty routines in this infographic series.

Edison Research reveals results of its annual survey of digital media habits. U.S., Canadian, Australian, New Zealand, and South African reports are available.

Check out the 2023 winners of the Cannes Lions Awards.

This Mintel infographic series examines current beauty trends and shopping habits, providing insights into a variety of consumer segments.

Check out We Are Social and Meltwater’s global report chock full of statistics on Internet, social media, and mobile usage and behaviors. 

Mediaocean’s Omnichannel Video Creative Playbook is a one-stop reference for the changing shape of omnichannel video, helping our clients and partners understand the changing goals, formats and capabilities of TV+Video to support omnichannel marketing.

Pew Research Center’s biennial survey provides insights into social media usage and adoption.

Pew Research Center provides a profile of Twitter users and their tweeting behavior.

Twitter announced on Wednesday, April 7, a rebrand of their advertising product suite in order to simplify and create clarity around Twitter’s ad product offerings. The rebrand is based on feedback from advertisers who wanted to see clearer, more straightforward language. Twitter has recategorized and rebranded their entire ad suite, going from 22+ individual ad format […]

Twitter is making it easier for brands to control conversations they start on the platform by introducing conversation settings for ads.