Download the Report. The Opportunity and Challenge The rise of CTV, on-demand streaming and advanced TV offerings present incredible opportunities for advertisers. They are accompanied by privacy-forward regulations and platform policies that have arisen to address consumers’ demands for privacy. When it comes to embracing the latest television advertising offerings, businesses can proactively mitigate the […]

Zenith predicts global ad expenditure forecasts.

Kantar discusses media and digital predictions for 2024.

Communicus examines campaign and ad execution wear-out and gives tips on how to know when to change a campaign.

AI, first-party data, and social media search are the top three trends MNI Targeted Media predicts will influence digital marketing in 2024.

The Content Marketing Institute, MarketingProfs, and BrightSpot examine the content marketing strategies and tactics of B2B marketers.

Activate identifies and evaluates the most important trends for tech and media in the coming year.

Dentsu outlines societal, media, and technology trends for 2024.

Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

Learn about the relationship between brand trust and use of AI in this infographic from 4A’s Research.

Common Sense examines smartphone usage of young people aged 11-17. 

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.

Ipsos reports on business trends & challenges, media habits, and personal finance decisions of senior business executives from around the world.

Adam R. Jacobson and HispanicAd examine the importance of data in targeting the Hispanic market. Insights from top Hispanic agency and marketer leaders are featured.