Media Channels

Coming in loud and clear.

Cut the static. Clear the air. And get your message heard.
Our resources and research can help you find the just-right wavelength.

Zenith Advertising Expenditure Forecasts-June 2019 |

Zenith predicts global ad spend will grow 4.6% in 2019, reaching $639 billion. As for the U.S., ad expenditures are expected to increase 5.7% in 2019, 4.9% in 2020, and 5.4% in 2021.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends, especially among African-American, Hispanic, and Gen Z women, as well as the importance of influencers on reaching beauty consumers.

Why a Multi-Platform Digital Marketing Strategy is a Must |

Third Party Content

In this article, Centro talks about the importance of digital multi-platform strategies. Discover what it is, how it works, and the need for goal setting prior to campaign launch.

The Youth of the Nations: Global Trends Among Gen Z |

Research Services

Global Web Index has compiled a very insightful report on the Gen Z consumer around the globe. Topics include demographics, media consumption, purchasing power, and more.

Evolution of the Advertising Agency Business

Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

The Smart Audio Report |

Research Services

Edison Research and NPR research smart speaker ownership and how they’re changing behaviors.

Global Entertainment and Media Outlook 2019-2023 |

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.

MAGNA Advertising Forecasts | Summer 2019 Update |

4A's Member

MAGNA releases its most recent ad forecasts. Top global and U.S. findings are featured.

2019 Magazine Media Factbook

Research Services

The Association of Magazine Media (MPA) releases its annual Factbook that features research and statistics that show the effectiveness of magazines compared to other media. Industry trends, social engagement, effectiveness of magazine advertising, readership trends, and more are highlighted.

Perceptions of Ad Personalization: Sentiments Toward Targeted Advertising

Research Services

Signs.com surveys people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.

GroupM Updates 2019 Worldwide Advertising Forecast |

Research Services

GroupM has released its latest forecast of global ad spend across more than 60 territories through the end of 2019 and into 2020.

Dentsu Aegis Global Ad Spend Forecasts – June 2019 |

Research Services

Dentsu Aegis estimates that global ad expenditures will grow 3.6% in 2019 to reach $609.9 billion. In the US, ad spend is expected to grow 3.1% to $223.8 billion.

Internet Trends 2019

Research Services

Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!

Global Media Buyers |

Research Services

These media buyers offer ad placement services in foreign markets.

Podcast Ad Revenue Study: An Analysis of the U.S. Podcast Advertising Industry

Research Services

IAB’s annual report highlights podcast ad revenue growth trends and forecasts, as well as revenue by campaign types, ad types, content genre, and much more.