Media Channels

Coming in loud and clear.

Cut the static. Clear the air. And get your message heard.
Our resources and research can help you find the just-right wavelength.

Personalizing Your Sponsored Messages & Conversations on LinkedIn

4A's Partnerships

Join LinkedIn for a live webinar on May 21st from 2:00-3:00 EST, where they’ll advise on best practices for using LinkedIn Sponsored Messaging including their newest format Conversation Ads to engage your audience with interactive, relevant, and personalized messages.

The Illinois Lottery Salutes The Meaning of Winning in Powerful Spot

OKRP Teams with Director Simon Reinert Telling A Personal Story Amid The Pandemic   May 5, 2020 – A new spot from the Illinois Lottery pays tribute to the winning spirit of the people of the State of Illinois, through the story of a family and how they face the trials of everyday life when […]

COVID-19 Media Insights from Camelot

We’ve all been inundated with a seemingly endless array of information about the coronavirus, which has had a profound impact on all aspects of our lives – including media consumption.  The team at Camelot Strategic Marketing & Media has pulled together many of the more relevant articles and analyses from our media and research partners […]

Texas Roadhouse Brings Legendary Service Online During the COVID-19 Era

4A's Member

Since the restaurant industry has been one of the hardest hit by the global pandemic, it’s remarkable that Campaign US just named Texas Roadhouse in the top 10 of all Fortune 1000 brands for resonating best with consumers via social media during the crisis.   Other top-10 brands are names you might expect like Johnson […]

Mid-Sized Agency Media Directors Committee Google Resource Hub |

Media Services

Please use this resource center for easy access to things like: Troubleshooting Links Online Training Insights & Trends Tools Content will be refreshed regularly. Contact Support Provide basic information on the help you need, and you will be guided to support options (phone, email or online chat) *Note: Phone support is generally available during customer […]

SSAI in 2020: How MRC Accreditation Helps Combat IVT in OTT/CTV Advertising (Webinar)

4A's Member

Join Pixalate on Thursday, May 7, 2020 at 1pm ET for an overview of their new MRC accreditations. Learn how they’re being put to use to fight ad fraud and improve transparency in OTT/CTV. 

Digital Ad Spend is Climbing: 10 Advertisers Behind the Spike

4A's Partnerships

Winmo identifies five major industries that are increasing digital ad spend during the coronavirus pandemic to accommodate new consumer realities.

In Nation’s Healthcare Capital, The Buntin Group Thanks Medical Workers Through Outdoor Advertising Campaign

Nashville, TN (April 16, 2020) – The Buntin Group, through its subsidiary Buntin Out-of-Home Media, today unveiled an outdoor advertising campaign themed #OUTPOUR, designed to celebrate and thank the frontline medical workers fighting coronavirus. Consisting of traditional, poster and digital out-of-home units, the message will be placed across a city that’s known not just for […]

4A’s responds to Nielsen’s revised TV ratings methodology

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As has been recently reported, Nielsen has announced its intention to combine national in-home and out-of-home TV viewership into a single data stream, for use in calculating ratings and inventory pricing at the start of the 2020-21 broadcast TV season. Both C3 and C7 ratings will be affected. This will take information previously available as […]

Taking Stock with Teens |

Research Services

Piper Sandler releases its semi-annual report featuring teen shopping behaviors, spending patterns, and favorite brands in a variety of industries.

Local Agency Launches Campaign to “Stop the Strain” on Hospitals and Workers

4A's Member

To help reduce the growing strain on U.S. health systems and workers, Lewis Communications today launched a nationwide public awareness campaign and pledge to urge all Americans to stay at home and “Act Contagious.”

Theatrical Home Entertainment Market Environment (THEME) Report

Research Services

The MPAA shares international and U.S./Canada box office sales, top films, moviegoer and home viewer demographics, and more in its annual report.

The Infinite Dial |

Research Services

Edison Research reveals results of its annual survey of America’s digital media habits.

World Happiness Report |

Research Services

The World Happiness Report examines consumer well-being, life satisfaction, and quality of life in more than 150 countries.

The Agency’s Guide to Making Money with Analytics

4A's Member

Alight Analytics provides guidance for ad agencies to create a profitable analytics program.