Changes to Facebook Terms   As you may be aware, Facebook has announced updates to its business terms, effective August 31st.  In order to prepare you for this change, we have highlighted below the material changes to the Terms , along with an explanation as to why those changes were made.  Please see below, and […]

Since the restaurant industry has been one of the hardest hit by the global pandemic, it’s remarkable that Campaign US just named Texas Roadhouse in the top 10 of all Fortune 1000 brands for resonating best with consumers via social media during the crisis.   Other top-10 brands are names you might expect like Johnson […]

To help reduce the growing strain on U.S. health systems and workers, Lewis Communications today launched a nationwide public awareness campaign and pledge to urge all Americans to stay at home and “Act Contagious.”

This webinar was presented by Facebook’s Caitlin Chittom and Matt Barbarasch to the 4A’s Mid-Sized Agency Media Directors Committee.  It was designed to give 4A’s media agencies all the information they need to run successful campaigns across the Facebook family of apps. This webinar went over the most important factors for campaign success, and walked […]

Sarah Fahim, Gender and Cultural Strategist, ARGONAUT, examines social media messaging strategies from the United States and Pakistan to demonstrate the effects culture has on brand advertising, as well as how a global strategy can be successfully scaled to a local level.

The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments. 

Frankfurt Kurnit Klein+Selz provides updates on the FTC’s guidance for social media endorsements.

Influencer Marketing has become a central focus of marketing strategies and budgets for 2017. In this complimentary webinar you’ll learn quick, how-to information for launching an influencer marketing campaign the right way and the important FTC guidelines brands must follow.

On December 2, God-is Rivera, Associate Director Social Media at VML, was a guest speaker of the 4A’s fourth quarter Social Media Committee meeting. In her presentation, “Woke, Lit & Ready: A Guide to Understanding Black Twitter,” she discussed the importance of the cultural identity on the social media network.

This Member Bulletin addresses some areas of confusion related to SAG-AFTRA’s interpretation of particular terms of the Commercials Contract (as amended by the 2016 Memorandum of Agreement (“MOA”), the “Contract”).

The Media Rating Council has issued the final version of its guidelines for measuring viewable impressions — an important step forward in establishing industry-standard metrics and laying the foundation for cross-channel, cross-platform measurement.

Prepared by the 4A’s Social Media Committee, this whitepaper explores what to look for when evaluating social intelligence tools, which social intelligence tools to consider, auditing for new tools, predictions and trends.

This presentation on the effective compensation and agency performance measurements in digital media was originally presented by Bryan Wiener, Chairman & CEO, 360i Chairman, 4As Digital Board.

NIVEA, the largest skincare brand in the world, along with its business partner, global marketing communications agency Draftfcb, is rolling out a new global campaign, “100 Years Skincare for Life” beginning the week of May 15.