Media Channels

Tips, trends, successful campaign examples, and more for traditional and non-traditional media.

4As Agency Financial Roundtable Meeting – (5-27-2020) |

The 4As Agency Financial Committee held a roundtable meeting on May 27, 2020. View the webinar deck here.

“Observations from 20+ Virtual Pitches” – National New Business Committee Meeting (5-21-20) |

Observations from 20+ Virtual Pitches” with Russel Wohlwerth of External View Consulting was recorded on May 21, 2020, during the National New Business Committee meeting.   View the webinar deck here.

What’s Happening In New Business Right Now – Western Region (5-13-2020) |

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on May 13, 2020, during the 4A’s Western Region New Business Committee meeting.   View the webinar deck here.  

AdTechLive 2019 sizzle reel

More than 150 people enjoyed AdTechLive 2019 on October 24 in Atlanta. Hosted by the 4As Atlanta Council, this celebration of creativity and innovation marked its 2nd year with more buzzworthy topics, inspiring speakers and idea-makers, as well as outstanding networking opportunities. Attendees heard from martech leaders Acuity Ads and Amobee, along with local creative leaders and […]

Facebook’s Structure For Success Webinar for 4A’s Media Agencies |

This webinar was presented by Facebook’s Caitlin Chittom and Matt Barbarasch to the 4A’s Mid-Sized Agency Media Directors Committee.  It was designed to give 4A’s media agencies all the information they need to run successful campaigns across the Facebook family of apps. This webinar went over the most important factors for campaign success, and walked […]

IAB & 4A’s Long Form Video Terms and Conditions: Educational Webinar

On March 27th, 2018, the IAB and the 4A’s released the Long Form Video Terms and Conditions Addendum. Working group members gathered to lead this educational townhall on the topic. Presenters include: Eric John and Elizabeth Wang from the IAB, Terry Cohen and Louis Jones from the 4A’s, Sara Axelbaum from FOX Networks Group, Brad Stockton from Henkel, and Joan Chakonas from NBCUniversal.

Video Seminar: The Art of Negotiation |

This presentation was delivered to the 4A’s Large Agency and Media Finance Committees on February 21, 2018 by Brett Colbert of Colbert Group Consulting.

Webinar: What Clients Want from Their Agencies and What Wins New Business |

Phil Asche and Hayes Roth of Relationship Audits & Management provide insights and guidance gained from thousands of client and agency interviews and surveys on: What clients want from their agencies and What wins new business. This session was recorded during the National New Business Committee Meeting on February 22, 2018.

4A’s and TVB Ask Nielsen to Replace Live Only Data Stream with Live +1

The 4A’s and the Television Bureau of Advertising (TVB) have come together to propose a change to Nielsen’s published data streams that will better approximate daily consumer consumption and capture more delayed viewing behavior.

4A’s Local Video & Audio Committee Point of View: Replacing Live Data Stream with Live +1 (Day)

This communication serves to notify the local buying community and partners of the 4A’s, of our combined point of view, and proposes that the 4A’s will formally request Nielsen to change the local data streams in 2018.

IAB & 4A’s Release Terms and Conditions Addendum for Long-Form Video

The terms define long-form digital video as professionally produced content, eight minutes or longer in duration, that is dynamically ad served and delivered in a digital environment.

Beyond Impressions: How to Make Your Video Ad Results Stand Out from the Pack

In this exclusive session, ViralGains VP of Product & Strategy Glenn Kiladis explores the new world of video advertising. He dived deep into why the current model for video ad success is broken, and how you can leverage cutting-edge strategies and technologies to not only generate better returns for your clients, but create better experiences for their customers, resulting in a healthier ad ecosystem that will elevate you past the competition.

2016 SAG-AFTRA Commercials Contract Interpretive Disagreements

This Member Bulletin addresses some areas of confusion related to SAG-AFTRA’s interpretation of particular terms of the Commercials Contract (as amended by the 2016 Memorandum of Agreement (“MOA”), the “Contract”).