GLAAD releases its annual study tracking the presence of LGBTQ characters on television.

The TV market is rapidly changing due to a number of factors which are too numerous to catalogue – spanning from changing consumer preferences to new data sets, distribution channels, monetization approaches and advertising models. TV measurement and currency have also evolved, but at a slower pace, resulting in an incomplete picture of even basic […]

Mediaocean’s Omnichannel Video Creative Playbook is a one-stop reference for the changing shape of omnichannel video, helping our clients and partners understand the changing goals, formats and capabilities of TV+Video to support omnichannel marketing.

To uncover how CPG brands can best take advantage of CTV, Innovid, an independent ad delivery, personalization, and measurement platform, measured over 103 billion CPG video advertising impressions to provide trends, benchmarks, and actionable best practices.

Report reveals 92% of U.S. households are now reachable via programmatic CTV advertising; Roku remains dominant device type with 47% programmatic CTV ad market share LONDON and PALO ALTO, Calif, June 2, 2022 /PRNewswire/ — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the […]

After analyzing hundreds of pharmaceutical brand campaigns, Veeva Crossix found three key trends for advertising to patients and healthcare professionals.

The MPAA shares international and U.S./Canada theatrical and home/mobile entertainment revenue, top films and shows, viewer demographics, and more in its annual report.

Explore the representation of diversity and inclusion on TV Demographics 12-09-2021 Nielsen has long been known for counting everyone. Just as we are the measurement standard for the media industry, we are committed to bringing the industry standard for measuring representation and inclusion in programming. As part of our Diverse Intelligence Series, our new report […]

The U.S. Black population has a complex and powerful legacy that continues to shape our nation and cultures around the world. And yet when it comes to representation in media, the complexity that creates the richness of that experience is often lost, and when present, undervalued. As the media industry looks to be more inclusive […]

One of Pixalate’s most popular reports every year has been published again. There are many unique findings this year, such as 86% of U.S. households are reachable via CTV open programmatic advertising. The report also includes analysis on key trends, including: CTV ad spend trends by global region Ad fraud in CTV Household reach via […]

The MRC (Media Rating Council) recently voted to suspend Nielsen’s accreditation to measure national and local television after the measurement firm undercounted national TV household viewership during the pandemic. Since then, there have been several voices and articles challenging the validity of the MRC and its audit process, sometimes pointing to the number of potential […]

On Wednesday, August 11, 2021, at 1 pm ET, 4A’s Partner Member Pixalate will host a Connected TV (CTV) webinar about child and family safety, privacy, and advertiser compliance. Our discussion will include: Data privacy in CTV Navigating rules & regulations, specifically COPPA Parental and content advisories Ad Compliance risks in CTV The webinar will feature […]

Nielsen reports where key opportunities lie to successfully reach women over 50.

Moat by Oracle has received Media Rating Council (MRC) accreditation for rendered video ad impressions within connected TV (CTV) and over-the-top (OTT) environments.

Pixalate complied research on app-ads.txt trends from Q1-Q4 2020 on apps in the Roku Channel Store.