DAA’s Self-Regulatory Program, developed by the nation’s leading media, marketing, and technology companies, provides consumers with a consistent online experience with transparency and choice regarding the collection and use of web viewing data.
Created pro bono by MRM, the “Your AdChoices” campaign builds upon the DAA’s effort to develop and implement cross-industry best practices and effective solutions for the collection and use of data through its Advertising Option Icon.
GroupM has developed new guidelines for safeguarding the privacy of consumers using mobile devices in a pioneering effort to introduce a high level of privacy standards to mobile communications.
Minneapolis agency Campbell Mithun will host a live-streamed online conversation about myth and reality in today’s media marketplace.
GroupM has developed and adopted a pioneering new digital media buying policy designed to prevent its clients’ ads from appearing on websites that distribute illegally obtained content.
The message is big but clear: Americans are working with the United Nations to combat malaria, help rebuild in Haiti, fight extreme poverty, confront climate change, ensure gender equality, and promote clean energy.
NIVEA, the largest skincare brand in the world, along with its business partner, global marketing communications agency Draftfcb, is rolling out a new global campaign, “100 Years Skincare for Life” beginning the week of May 15.
The Folio awards, which were presented at the annual Fair Media Council Folio Awards Luncheon on May 6, 2011 are for social media campaigns that were developed, and are managed, by SMM.
Clare-Marie Harris Panno has been named Senior Vice President, Director of Insight while Martin Porter was named Vice President, Director of Hyperspace, Posterscope’s digital and innovations division.
The campaign leverages the seasonal benefits of spring/summer as a time of renewal and falls under the retailer’s ongoing “Make Today Famous” umbrella.
Minneapolis ad agency Campbell Mithun has selected—via job applications of 13 Career-Launching Tweets—six young professionals to be its 2011 Lucky 13 summer interns.
The WONGDOODY Facebook Global Best Practices Study uncovered a trend that shows a surprising number of top brands do not get the most out of their Facebook marketing efforts.
The “Looking Up” Blue Cross and Blue Shield of Florida campaign includes TV, digital, print, direct and social media components. Its goal is to differentiate BCBSF from the competition by forging an emotional relationship with the brand.
The Havas Worldwide agency incorporates an industry leading team of technologists and a network of content creators to deliver a first-ever social agency model to clients.
In addition to the significant investment Mediabrands has made over the past year into Geomentum’s powerful and proprietary media performance technology, the two appointments affirm Geomentum’s strategic position within the larger network.