Media Channels

Tips, trends, successful campaign examples, and more for traditional and non-traditional media.

SMM Provides Marketing Support for Advanced Energy 2010 |

Sanna Mattson MacLeod, Inc. (SMM) provided marketing, advertising and promotional support for the Advanced Energy 2010, New York State’s conference on advanced energy technologies.

Woodbine Welcomes New Digital Strategist, Ben Watt |

Ben Watt will oversee all digital initiatives at Woodbine, including social networking, blogging, rich media implementation, viral positioning, user collaboration, multimedia production, search optimization and search marketing.

G2 Argentina Consolidates Digital Operations With 451 |

Combining the expertise and brand equity of both the G2 Argentina and 451 agencies, the exclusive joint venture offers clients in the Latin American region a robust solution for interactive and new media strategies.

Collective Taps Yahoo!, Comcast, Turn and Adap.tv |

Collective today announced executives from Yahoo!, Comcast, Turn and Adap.tv have joined the company’s rapidly growing senior management team.

G2 Acquires DPI, a Leading Shopper Marketing Consultancy in Greater China

DPI’s total shopper marketing and design solutions will deepen G2’s offering of branding and design, shopper marketing, promotional and experiential marketing, digital marketing, data consulting and relationship marketing.

The EGC Group Takes Brother International Corporation Into the Next Dimension With 3D

Employing advanced 3D technology to introduce their most innovative machine allowed The EGC Group to set Brother apart from their competition.

Wildfire Featured in Communication Arts and Lürzer's Archive |

Wildfire, a digitally driven, fully integrated marketing company, is earning international attention in two major publications for designs for Winston-Salem based companies.

G2 USA Names Gretchen Ramsey to New Role as Director, Social Media |

Gretchen Ramsey will oversee social media strategy for G2’s roster of digital clients.

MediaCom Taps Jason Lim to Lead U.S. Direct Response Practice

In this new role as Managing Partner, Director of Direct Response Marketing, Jason Lim will build out the agency’s direct response practice across all media, and lead MediaCom’s DIRECTV account team.

Updated New Book to Help Navigate the New Frontiers of Media Planning |

There is a new, updated, seventh edition of Advertising Media Planning, the indispensable industry classic that provides basic knowledge and valuable insights for those looking to navigate the ever-growing maze of new frontiers in media planning.

MEC Scoops Susan Schiekofer

Susan will apply her extensive digital and strategic experience to lead a team of experts, handling communications strategy and implementation for AT&T across all digital channels, including display, search, mobile, gaming and social media.

MEC Canada Awarded SPC Ardmona

MEC, a leading media agency, announced today that it has been awarded the media buying and planning duties for SPC Ardmona, an Australian based fruit packaging company.

Morgan Freeman Voices Arkansas Ad Agency’s Campaign for Children’s Hospital

A new multimedia campaign conceptualized and executed by Arkansas-based advertising agency Mangan Holcomb Partners for Le Bonheur Children’s Hospital in Memphis is telling that story in several unique ways.

Media Insertion Order Templates

Media “purchase order” templates, representing commitments from an advertiser (or their agency/media representative) to run ads with a media publisher.

Standard Terms and Conditions For Internet Advertising – For Media Buys One Year or Less

Produced by the 4A’s and IAB, these Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less, Version 3.0, are intended to offer media companies and advertising agencies a standard for conducting business in a manner acceptable to both.