In this new role as Managing Partner, Director of Direct Response Marketing, Jason Lim will build out the agency’s direct response practice across all media, and lead MediaCom’s DIRECTV account team.
There is a new, updated, seventh edition of Advertising Media Planning, the indispensable industry classic that provides basic knowledge and valuable insights for those looking to navigate the ever-growing maze of new frontiers in media planning.
Susan will apply her extensive digital and strategic experience to lead a team of experts, handling communications strategy and implementation for AT&T across all digital channels, including display, search, mobile, gaming and social media.
MEC, a leading media agency, announced today that it has been awarded the media buying and planning duties for SPC Ardmona, an Australian based fruit packaging company.
A new multimedia campaign conceptualized and executed by Arkansas-based advertising agency Mangan Holcomb Partners for Le Bonheur Children’s Hospital in Memphis is telling that story in several unique ways.
Media “purchase order” templates, representing commitments from an advertiser (or their agency/media representative) to run ads with a media publisher.
Produced by the 4A’s and IAB, these Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less, Version 3.0, are intended to offer media companies and advertising agencies a standard for conducting business in a manner acceptable to both.
In his new role as Group Director, Digital Strategy, Michael Dennelly is responsible for development of digital strategies for G2’s interactive, promotional marketing and relationship marketing practices.
GSD&M Idea City announced this week the hire of Jefferson Burruss as Executive Producer in the agency’s Integrated Production department.
Mohawk Industries, a manufacturer of carpet, rugs, hardwood floors, laminate, ceramic tile and vinyl flooring, recently appointed Intermark Group to lead its interactive efforts.
360i’s Playbook is the first comprehensive report written by marketers for marketers that establishes a foundation for strategically approaching the growing social media landscape in order to devise programs that achieve measurable marketing objectives.
Breyersr ice cream is encouraging Americans to re-discover classic films with the help of 30 Rock star Jane Krakowski in new webisodes created and produced by Mindshare Entertainment for its Smooth & Dreamy brand.
Scott Sorokin’s title is Head of Digital, Global, a new position at the Mindshare media and marketing services agency.
Awareness of the February 2009 transition to digital television broadcasting is high among adults, however not all consumers are prepared, according to the latest Mindshare Online Research study (MORe).
Aegis Media North America announcedthat units Isobar and Carat have received the Award for Overall Excellence by the Mobile Marketing Association.