Media Channels

Tips, trends, successful campaign examples, and more for traditional and non-traditional media.

MediaCom Taps Jason Lim to Lead U.S. Direct Response Practice

Marketing & Communications

In this new role as Managing Partner, Director of Direct Response Marketing, Jason Lim will build out the agency’s direct response practice across all media, and lead MediaCom’s DIRECTV account team.

Updated New Book to Help Navigate the New Frontiers of Media Planning |

Marketing & Communications

There is a new, updated, seventh edition of Advertising Media Planning, the indispensable industry classic that provides basic knowledge and valuable insights for those looking to navigate the ever-growing maze of new frontiers in media planning.

MEC Scoops Susan Schiekofer

Marketing & Communications

Susan will apply her extensive digital and strategic experience to lead a team of experts, handling communications strategy and implementation for AT&T across all digital channels, including display, search, mobile, gaming and social media.

MEC Canada Awarded SPC Ardmona |

Marketing & Communications

MEC, a leading media agency, announced today that it has been awarded the media buying and planning duties for SPC Ardmona, an Australian based fruit packaging company.

Morgan Freeman Voices Arkansas Ad Agency's Campaign for Children's Hospital |

Marketing & Communications

A new multimedia campaign conceptualized and executed by Arkansas-based advertising agency Mangan Holcomb Partners for Le Bonheur Children’s Hospital in Memphis is telling that story in several unique ways.

Media Insertion Order Templates

Media “purchase order” templates, representing commitments from an advertiser (or their agency/media representative) to run ads with a media publisher.

Standard Terms and Conditions For Internet Advertising – For Media Buys One Year or Less

Produced by the 4A’s and IAB, these Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less, Version 3.0, are intended to offer media companies and advertising agencies a standard for conducting business in a manner acceptable to both.

G2 Elevates Michael Dennelly to New Role as Group Director, Digital Strategy |

Marketing & Communications

In his new role as Group Director, Digital Strategy, Michael Dennelly is responsible for development of digital strategies for G2’s interactive, promotional marketing and relationship marketing practices.

GSD&M Idea City Welcomes Jefferson Burruss

4A's Member

GSD&M Idea City announced this week the hire of Jefferson Burruss as Executive Producer in the agency’s Integrated Production department.

Intermark Group Named Mohawk Industries Interactive AOR |

Marketing & Communications

Mohawk Industries, a manufacturer of carpet, rugs, hardwood floors, laminate, ceramic tile and vinyl flooring, recently appointed Intermark Group to lead its interactive efforts.

Digital Agency 360i Publishes First-Ever "Social Marketing Playbook"

4A's Member

360i’s Playbook is the first comprehensive report written by marketers for marketers that establishes a foundation for strategically approaching the growing social media landscape in order to devise programs that achieve measurable marketing objectives.

Mindshare Entertainment Produces New Webisodes Starring Jane Krakowski for Unilever’s Breyers

4A's Member

Breyersr ice cream is encouraging Americans to re-discover classic films with the help of 30 Rock star Jane Krakowski in new webisodes created and produced by Mindshare Entertainment for its Smooth & Dreamy brand.

Scott Sorokin Named to New Digital Post at Mindshare |

Marketing & Communications

Scott Sorokin’s title is Head of Digital, Global, a new position at the Mindshare media and marketing services agency.

Mindshare Study Shows Many Consumers Unprepared for Upcoming Digital Television Transition |

Marketing & Communications

Awareness of the February 2009 transition to digital television broadcasting is high among adults, however not all consumers are prepared, according to the latest Mindshare Online Research study (MORe).

Aegis Media’s Isobar and Carat Honored by Mobile Marketing Association

4A's Member

Aegis Media North America announcedthat units Isobar and Carat have received the Award for Overall Excellence by the Mobile Marketing Association.