Media Channels

Tips, trends, successful campaign examples, and more for traditional and non-traditional media.

Digital Agency 360i Publishes First-Ever "Social Marketing Playbook"

4A's Member

360i’s Playbook is the first comprehensive report written by marketers for marketers that establishes a foundation for strategically approaching the growing social media landscape in order to devise programs that achieve measurable marketing objectives.

Mindshare Entertainment Produces New Webisodes Starring Jane Krakowski for Unilever’s Breyers

4A's Member

Breyersr ice cream is encouraging Americans to re-discover classic films with the help of 30 Rock star Jane Krakowski in new webisodes created and produced by Mindshare Entertainment for its Smooth & Dreamy brand.

Scott Sorokin Named to New Digital Post at Mindshare |

Marketing & Communications

Scott Sorokin’s title is Head of Digital, Global, a new position at the Mindshare media and marketing services agency.

Mindshare Study Shows Many Consumers Unprepared for Upcoming Digital Television Transition |

Marketing & Communications

Awareness of the February 2009 transition to digital television broadcasting is high among adults, however not all consumers are prepared, according to the latest Mindshare Online Research study (MORe).

Aegis Media’s Isobar and Carat Honored by Mobile Marketing Association

4A's Member

Aegis Media North America announcedthat units Isobar and Carat have received the Award for Overall Excellence by the Mobile Marketing Association.

Posterscope USA Continues Its Expansion |

Marketing & Communications

The Denver Posterscope office will offer a full range of services including out-of-home planning, buying, research and production.

GroupM Study Says Interactive Media Advertising Growth on Major Upswing |

Marketing & Communications

Interactive media’s share of worldwide advertising expenditures—internet, mobile and gaming—is expected to hit 15 percent next year.