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Mindshare Entertainment Produces New Webisodes Starring Jane Krakowski for Unilever’s Breyers

4A's Member

Breyersr ice cream is encouraging Americans to re-discover classic films with the help of 30 Rock star Jane Krakowski in new webisodes created and produced by Mindshare Entertainment for its Smooth & Dreamy brand.

Scott Sorokin Named to New Digital Post at Mindshare

Marketing & Communications

Scott Sorokin’s title is Head of Digital, Global, a new position at the Mindshare media and marketing services agency.

Mindshare Study Shows Many Consumers Unprepared for Upcoming Digital Television Transition

Marketing & Communications

Awareness of the February 2009 transition to digital television broadcasting is high among adults, however not all consumers are prepared, according to the latest Mindshare Online Research study (MORe).

Aegis Media’s Isobar and Carat Honored by Mobile Marketing Association

4A's Member

Aegis Media North America announcedthat units Isobar and Carat have received the Award for Overall Excellence by the Mobile Marketing Association.

Matt Kain Named Managing Director of MindShare Search

Marketing & Communications

Matt Kain’s brief is to create client offerings that deliver best-in-class search engine marketing (paid search), search engine optimization (organic/natural search) and advanced search capabilities in video, mobile, local and social media.

Posterscope USA Continues Its Expansion

Marketing & Communications

The Denver Posterscope office will offer a full range of services including out-of-home planning, buying, research and production.

GroupM Study Says Interactive Media Advertising Growth on Major Upswing

Marketing & Communications

Interactive media’s share of worldwide advertising expenditures—internet, mobile and gaming—is expected to hit 15 percent next year.