Media Channels

Tips, trends, successful campaign examples, and more for traditional and non-traditional media.

Communications Market Report

Key findings in Ofcom’s annual report include consumer media habits and ad spend across communication and media sectors in the United Kingdom.

Marketing to Generation Z |

Mintel provides insights into Gen Z’s mindset, shopping behaviors, dining out behaviors, and beauty routines in this infographic series.

The Infinite Dial

Edison Research reveals results of its annual survey of digital media habits. U.S., Canadian, Australian, New Zealand, and South African reports are available.

American Time Use Survey

The U.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.

Global Entertainment and Media Outlook 2023-2027

PwC provides trends, ad spending, and forecasts for major media in this global report.

Advertising Visibility Index

GLAAD releases the first annul report on the state of LGBTQ representation in advertising and marketing.

Cannes Lions Winners 2023

Check out the 2023 winners of the Cannes Lions Awards.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends and shopping habits, providing insights into a variety of consumer segments.

Advertising Ratios & Budgets |

Schonfeld & Associates’ annual study reports advertising budgets, ad spending forecasts, ad-to-sales ratios, and annual growth rates for ad spending and sales by company and industry.

Hispanic Market Guide

The Hispanic Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializing in the Hispanic market.

See Ya Later COVID | Travel Planning is Back

2023 vacation plans, travel planning behaviors, and transportation & accommodation preferences are covered in this article from 4A’s Research.

Moms and Media 2023

Edison Research releases it’s annual report examining the media habits and device ownership of Moms.

Video in Business Benchmark Report

Vidyard outlines the most popular types video when reaching B2B audiences and provides best practices in making them effective.

Music Consumer Profile & Music Revenue Statistics

The Recording Industry Association of America (RIAA) publishes annual reports on recorded music revenues and profile of music consumers.

Video Advertising Spend & Outlook

The IAB, Advertiser Perception, and Standard Media Index examine ad spending trends in digital video.