The U.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.
The IAB and Advertiser Perception examine ad spending trends in digital video.
Deloitte provides a snapshot into the media consumption of U.S. consumers by generation. How Americans are engaging with media during the pandemic is included.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.
BCG and Snapchat surveyed Gen Z and Millennial consumers from around the world to learn how their behaviors and spending are changing during the coronavirus pandemic and which of these changes are likely to stick.
Project Management Overview for Leaders. June 10, 2020 Community discussion led by Jeff Thaler, Head of Program Management at GroupM US. View the webinar deck here.
GumGum examines how an ad’s contextual relevance to content influences consumers.
GroupM releases its latest ad spend forecasts for the U.S., U.K., and France.
MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.
The 4As Agency Financial Committee held a roundtable meeting on May 27, 2020. View the webinar deck here.
Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.
Pixalate analyzes how programmatic advertisers are reallocating investments in response to the COVID-19 crisis in this report series.
GumGum delivers key industry insights that will provide real-time, actionable recommendations to advertisers during the coronavirus pandemic.
4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.
Observations from 20+ Virtual Pitches” with Russel Wohlwerth of External View Consulting was recorded on May 21, 2020, during the National New Business Committee meeting. View the webinar deck here.