Cut the static. Clear the air. And get your message heard.
Our resources and research can help you find the just-right wavelength.
This infographic from Mintel looks into consumer attitudes toward digital advertising in the UK. Learn about targeted ads, understanding of GDPR, and more.
This Mintel infographic series examines current beauty trends, especially among African-American, Hispanic, and Gen Z women, as well as the importance of influencers on reaching beauty consumers.
In this article, Centro talks about the importance of digital multi-platform strategies. Discover what it is, how it works, and the need for goal setting prior to campaign launch.
Global Web Index has compiled a very insightful report on the Gen Z consumer around the globe. Topics include demographics, media consumption, purchasing power, and more.
Read this report from Advertiser Perceptions to learn what advertising decision makers think about data, measurement, and research tools.
Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.
Edison Research and NPR research smart speaker ownership and how they’re changing behaviors.
PwC provides trends, ad spending, and forecasts for major media in this global report.
The Association of Magazine Media (MPA) releases its annual Factbook that features research and statistics that show the effectiveness of magazines compared to other media. Industry trends, social engagement, effectiveness of magazine advertising, readership trends, and more are highlighted.
Signs.com surveys people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.
GroupM has released its latest forecast of global ad spend across more than 60 territories through the end of 2019 and into 2020.
Dentsu Aegis estimates that global ad expenditures will grow 3.6% in 2019 to reach $609.9 billion. In the US, ad spend is expected to grow 3.1% to $223.8 billion.
Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!
These media buyers offer ad placement services in foreign markets.
IAB’s annual report highlights podcast ad revenue growth trends and forecasts, as well as revenue by campaign types, ad types, content genre, and much more.