Alight Analytics provides guidance for ad agencies to create a profitable analytics program.
The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.
Pixalate uncovered 564 apps that have characteristics that appear to be consistent with apps removed from the Google Play Store due to “disruptive ads”. Read about the most popular apps and biggest developers that were delisted.
Dentsu reports that 2019 advertising expenditures in Japan increased 1.9% to 6,938.1 billion yen. Read more here to see ad spend figures for 2015-2019, plus a breakdown of statistics by traditional media, Internet, and promotional media.
Agency Spotter’s annual report highlights the top marketing trends across 41 marketing services and five trends that will shape the next decade.
Pixalate updates programmatic buyers and sellers on the latest trends around the IAB Tech Lab’s app-ads.txt and ad.txt initiatives.
Zenith’s annual report on the UK highlights ad spend by medium, demographic trends, media consumption, the economy, and cultural trends.
Oracle outlines the ABC’s of email marketing trends in this article series. 2020 trends are broken into three sections competitive differentiators, proven essentials, and unproven opportunities.
This Mintel infographic series examines current beauty trends, especially among African-American, Hispanic, and Gen Z women, as well as the importance of influencers on reaching beauty consumers.
Pixalate provides a deep-dive into the risks–ad fraud, privacy, national security–that stem from the mobile app ecosystem.
In this world of 5,000 data points, Vladimir Jones’ Jön White, Director of Digital and Data, shares five tips on how to better track and report your digital marketing efforts.
Vidyard outlines the most popular types video when reaching B2B audiences and provides best practices in making them effective.
Mintel looks into family trends and media habits in the UK and shares tactics for targeting parents.
Ofcom analyzes media usage by UK children ages 3-15 in this report. The study also looks into how parents feel about their kids’ media use, plus how they monitor or limit usage.
Sojern has published the second edition of its global report on travel advertising. Learn about travel ad spending, budget planning, challenges, importance of data and always-on campaigns, and what to look out for in the future.