Media Channels

Tips, trends, successful campaign examples, and more for traditional and non-traditional media.

American Time Use Survey |

Research Services

The U.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.

Digital Video Advertising Spend Report

Research Services

The IAB and Advertiser Perception examine ad spending trends in digital video.

Digital Media Trends Survey

Research Services

Deloitte provides a snapshot into the media consumption of U.S. consumers by generation. How Americans are engaging with media during the pandemic is included.

The CMO Survey | COVID-19 and the State of Marketing

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.

How Marketers Can Win with Gen Z and Millennials Post-COVID-19

Research Services

BCG and Snapchat surveyed Gen Z and Millennial consumers from around the world to learn how their behaviors and spending are changing during the coronavirus pandemic and which of these changes are likely to stick.

Project Management Overview for Leaders |

Project Management Overview for Leaders. June 10, 2020 Community discussion led by Jeff Thaler, Head of Program Management at GroupM US. View the webinar deck here.  

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

GumGum examines how an ad’s contextual relevance to content influences consumers.

This Year, Next Year: Mid-Year Forecast Report

4A's Member

GroupM releases its latest ad spend forecasts for the U.S., U.K., and France.

MAGNA Advertising Forecasts |

4A's Member

MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.

4As Agency Financial Roundtable Meeting – (5-27-2020) |

The 4As Agency Financial Committee held a roundtable meeting on May 27, 2020. View the webinar deck here.

Video Interrupted

Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.

Programmatic Ad Spend in the Age of COVID-19

4A's Member

Pixalate analyzes how programmatic advertisers are reallocating investments in response to the COVID-19 crisis in this report series.

COVID-19 Insights

4A's Partnerships

GumGum delivers key industry insights that will provide real-time, actionable recommendations to advertisers during the coronavirus pandemic.

Consumer Attitudes Toward Advertising During COVID-19

4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.

“Observations from 20+ Virtual Pitches” – National New Business Committee Meeting (5-21-20) |

Observations from 20+ Virtual Pitches” with Russel Wohlwerth of External View Consulting was recorded on May 21, 2020, during the National New Business Committee meeting.   View the webinar deck here.