Media Channels

Coming in loud and clear.

Cut the static. Clear the air. And get your message heard.
Our resources and research can help you find the just-right wavelength.

Insta-branding | The Impact of Instagram on the Orthodoxies of Traditional Branding

4A's Member

Ogilvy examines how smaller brands are redefining the traditional rules of advertising and marketing by using Instagram to connect directly with their consumers.

Digital Usage Trend Report |

Research Services

IAB looks at consumer usage patterns of desktop and mobile sites, apps, and videos, as well as digital and mobile ad revenue.

Media Predictions 2019

Kantar discusses media and digital predictions for 2019.

FTC Brings Action Against PR Agency and Publisher for Misleading Online Endorsements and Deceptively Formatted Advertising

Davis & Gilbert discuss the FTC’s settlement with a public relations agency and its CEO, as well as a magazine publisher and its sole owner, alleging claims that they misrepresented paid endorsements as independent consumer opinions and commercial advertising as independent journalistic content.

Teens, Social Media & Technology 2018 |

Research Services

Pew Research Center examines device ownership and social media usage of teens, as well as their perspective on the pros and cons of social media.

The Rise of #FONK Has Canadians Looking to Brands for Info |

Third Party Content

Twitter explores the growing importance of Canadians’ desire to be informed and their increase of seeking online information.  A recent survey has revealed that Canadians have a degree of FONK (Fear of Not Knowing).

#OMG Social Media Is Here to Stay |

Research Services

This report from Ericsson ConsumerLab focuses on social media usage in the US and the UK with additional insights on the global market. Learn consumer attitudes toward social media, average time spent and daily activities on the medium, impact of fake news on trust, how social media is expected to evolve, and more.

Inside the Campaign: “Tree-Roll” – Don’t skip this pre-roll ad and Busch will plant a tree

4A's Member

Busch and Deutsch have put a special spin on pre-roll with the debut of “Tree-Roll,” which supports Busch’s partnership with the National Forest Foundation (NFF). Viewers who decide not to skip the YouTube ad and stay until the end will have a tree planted by Busch on their behalf, equivalent to $1 donation to the NFF.* Giving people the power to actively contribute to the cause, in an unmistakably Busch way, was important to Busch and creative partner Deutsch.

Social Media, Social Life: Teens Reveal Their Experiences |

Research Services

Common Sense examines the evolving social media habits of teens, including top platforms, affect on personal relationships, cyberbullying, and more.

Vietnam Social Network Popularity 2018 |

Research Services

Check out the results of Q&Me’s survey on social media usage in Vietnam. Topics include the most popular social media networks and messaging services, time spent on the medium, audience profiles, reasons people use social media, and what they post.  Be sure to see the accompanying SlideShare report for additional insights.

Social Media in Food Service |

Mintel examines social media trends in the food service industry.

Social Media Overview in Brazil |

Mintel reveals the most popular social networks in Brazil, the appeal of YouTube humor, and ways brands can use social media to promote their new products and special occasions.

Insights from 4A’s Research | Internet Trends 2018

Research Services

Marsha Appel, SVP Research Services, highlights points from Mary Meeker’s Internet Trends report agencies need to know to succeed.

Experience More: In the Moment |

Euromonitor has published an excellent global report focusing on how brands are creating interactive experiences to build engagement with consumers.

Trends in Marketing Communications Law

Management Services

Attorneys from Davis & Gilbert’s Advertising, Marketing & Promotions Practice Group share practical and helpful insights to guide businesses and agencies as they navigate new trends and developments.