Media Channels

Coming in loud and clear.

Cut the static. Clear the air. And get your message heard.
Our resources and research can help you find the just-right wavelength.

Marketing to Millennials in 2019

Research Services

Clever Real Estate provides insights into Millennial media habits, as well as ways to connect with them over digital channels, in its newest survey results.

Public Sentiment Towards Facebook Data Collection, Privacy, and Online Marketing in 2019

Research Services

Clever Real Estate surveyed Americans about their feelings towards online advertising, privacy, and data collection.

A Strategic Guide to Digital Marketing & Advertising for Financial Services

Research Services

MNI Targeted Media gives tips financial service companies can use to reach existing and potential clients.

Hispanic Social Marketing |

Research Services

Adam R. Jacobson and HispanicAd review social media marketing, advertising, and public relations strategies targeting the U.S. Hispanic market with insights from top Hispanic agency and marketer leaders.

The 5 Minute Guide to Mastering Audiences on Twitter |

Third Party Content

In this blog post on Twitter, Brandwatch Audiences shares how to tweet effectively with this guide focusing on your fans, your target audience, and the unknown.

Successful Marketing Strategies to Reach African Consumers |

Research Services

Africancube gives marketing tips to reach consumers in Africa with the use of social media, influencers, SEO keywords, and market research.

Trend Spotter: Five Retail Trends to Watch in 2019 |

Research Services

Synchrony Financial highlights five retail trends for 2018 and implications for retailers.

Digital Media Trends Survey |

Research Services

Deloitte provides insight into the media habits of U.S. consumers by generation in its annual report.

How Are Patient Influencers Changing the Pharma Marketing Landscape? |

Research Services

Wego Health examines how patient influencers affect patient behaviors and decision-making.

4 Ways to Get Mid-Funnel Impact Out of Your Brand Campaign |

Third Party Content

Think with Google provides a case study on Airbnb’s marketing strategy on YouTube to expand its reach in Brazil.

The Brand Safety Crisis: One Year Later

4A's Member

GumGum surveyed brands, agencies, and publishers to gain insight into the state of brand safety in digital marketing.

Insta-branding | The Impact of Instagram on the Orthodoxies of Traditional Branding

4A's Member

Ogilvy examines how smaller brands are redefining the traditional rules of advertising and marketing by using Instagram to connect directly with their consumers.

FTC Brings Action Against PR Agency and Publisher for Misleading Online Endorsements and Deceptively Formatted Advertising

Davis & Gilbert discuss the FTC’s settlement with a public relations agency and its CEO, as well as a magazine publisher and its sole owner, alleging claims that they misrepresented paid endorsements as independent consumer opinions and commercial advertising as independent journalistic content.

Teens, Social Media & Technology 2018 |

Research Services

Pew Research Center examines device ownership and social media usage of teens, as well as their perspective on the pros and cons of social media.

Inside the Campaign: “Tree-Roll” – Don’t skip this pre-roll ad and Busch will plant a tree

4A's Member

Busch and Deutsch have put a special spin on pre-roll with the debut of “Tree-Roll,” which supports Busch’s partnership with the National Forest Foundation (NFF). Viewers who decide not to skip the YouTube ad and stay until the end will have a tree planted by Busch on their behalf, equivalent to $1 donation to the NFF.* Giving people the power to actively contribute to the cause, in an unmistakably Busch way, was important to Busch and creative partner Deutsch.