Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.
Pixalate analyzes how programmatic advertisers are reallocating investments in response to the COVID-19 crisis in this report series.
GumGum delivers key industry insights that will provide real-time, actionable recommendations to advertisers during the coronavirus pandemic.
4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.
Observations from 20+ Virtual Pitches” with Russel Wohlwerth of External View Consulting was recorded on May 21, 2020, during the National New Business Committee meeting. View the webinar deck here.
“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on May 13, 2020, during the 4A’s Western Region New Business Committee meeting. View the webinar deck here.
4A’s Research and Researchscape surveyed over 1000 people to learn about consumer participation in online events and how brands can use them to reach consumers.
Join LinkedIn for a live webinar on May 21st from 2:00-3:00 EST, where they’ll advise on best practices for using LinkedIn Sponsored Messaging including their newest format Conversation Ads to engage your audience with interactive, relevant, and personalized messages.
OKRP Teams with Director Simon Reinert Telling A Personal Story Amid The Pandemic May 5, 2020 – A new spot from the Illinois Lottery pays tribute to the winning spirit of the people of the State of Illinois, through the story of a family and how they face the trials of everyday life when […]
We’ve all been inundated with a seemingly endless array of information about the coronavirus, which has had a profound impact on all aspects of our lives – including media consumption. The team at Camelot Strategic Marketing & Media has pulled together many of the more relevant articles and analyses from our media and research partners […]
Since the restaurant industry has been one of the hardest hit by the global pandemic, it’s remarkable that Campaign US just named Texas Roadhouse in the top 10 of all Fortune 1000 brands for resonating best with consumers via social media during the crisis. Other top-10 brands are names you might expect like Johnson […]
Mintel examines the TV viewing habits of Black and Hispanic consumers in this infographic series.
Join Pixalate on Thursday, May 7, 2020 at 1pm ET for an overview of their new MRC accreditations. Learn how they’re being put to use to fight ad fraud and improve transparency in OTT/CTV.
Winmo identifies five major industries that are increasing digital ad spend during the coronavirus pandemic to accommodate new consumer realities.
Nashville, TN (April 16, 2020) – The Buntin Group, through its subsidiary Buntin Out-of-Home Media, today unveiled an outdoor advertising campaign themed #OUTPOUR, designed to celebrate and thank the frontline medical workers fighting coronavirus. Consisting of traditional, poster and digital out-of-home units, the message will be placed across a city that’s known not just for […]