4A’s Research provides historical research to the frequently asked question, how many ads do people see in one day?

Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies.

Deloitte provides a snapshot into the media consumption of consumers by generation in its annual report.

Ofcom analyzes media usage by UK children ages 3-17 in this report. The study also examines parental attitudes about their kids’ media use and how they monitor and manage it.

GLAAD releases its annual study tracking the presence of LGBTQ characters on television.

Dentsu reports on advertising expenditures in Japan.

List of media buyers that offer ad placement services in international markets.

The News/Media Alliance releases its annual Factbook featuring research and statistics showing the effectiveness of magazines compared to other media, as well as the strong credibility and trust magazine media enjoy with their readers.

Learn how zero-party and first-party data can work together to improve marketing efforts, increase customer engagement, and drive revenue growth in this article by Venkata Bhonagiri of Mindshare.

Check out We Are Social and Meltwater’s global report chock full of statistics on Internet, social media, and mobile usage and behaviors. 

The TV market is rapidly changing due to a number of factors which are too numerous to catalogue – spanning from changing consumer preferences to new data sets, distribution channels, monetization approaches and advertising models. TV measurement and currency have also evolved, but at a slower pace, resulting in an incomplete picture of even basic […]

Mediaocean’s Omnichannel Video Creative Playbook is a one-stop reference for the changing shape of omnichannel video, helping our clients and partners understand the changing goals, formats and capabilities of TV+Video to support omnichannel marketing.

Learn about the media habits of those 63+ in this report from Media Logic.

The search process by which a client identifies an advertising agency partner has become complex and painful for both clients and agencies, with many wondering how it can be improved.. In late 2021, the ANA and the 4A’s developed a joint working group to understand the challenges with agency search and consider how it could […]

To uncover how CPG brands can best take advantage of CTV, Innovid, an independent ad delivery, personalization, and measurement platform, measured over 103 billion CPG video advertising impressions to provide trends, benchmarks, and actionable best practices.