Pixalate provides a deep-dive into the risks–ad fraud, privacy, national security–that stem from the mobile app ecosystem.
In this world of 5,000 data points, Vladimir Jones’ Jön White, Director of Digital and Data, shares five tips on how to better track and report your digital marketing efforts.
Vidyard outlines the most popular types video when reaching B2B audiences and provides best practices in making them effective.
Mintel looks into family trends and media habits in the UK and shares tactics for targeting parents.
Ofcom analyzes media usage by UK children ages 3-15 in this report. The study also looks into how parents feel about their kids’ media use, plus how they monitor or limit usage.
Sojern has published the second edition of its global report on travel advertising. Learn about travel ad spending, budget planning, challenges, importance of data and always-on campaigns, and what to look out for in the future.
IAB Canada published this white paper with information on branded content, including dos and don’ts, examples in practice, and more.
Check out Ipsos’ annual ranking of the top Super Bowl ads, with deep dives into the top three.
Check out Datareportal, We Are Social, and Hootsuite’s global report chock full of statistics on Internet, social media, and mobile usage and behaviors.
According to Uplers Email, top email design trends include 3D, incorporate interactivity, play with typography, and much more.
Awario conducted a social media listening study on beer brands in the U.S. to learn how a beer brand’s popularity online correlates with its market share.
In this infographic, Mintel shows how digital influencers can be of great benefit to brands and causes in Brazil.
Dentsu Aegis estimates that global ad expenditures will grow 3.9% in 2020 to reach $615.4 billion.
Deloitte analyzes and guides CIOs through seven trends that could disrupt business over the next year.
Ipsos and 4A’s Research partner to learn about B2B decision making, media habits, and personal finance decisions of senior business executives from around the world.