Media Channels

Tips, trends, successful campaign examples, and more for traditional and non-traditional media.

Mobile Advertising Supply Chain Safety Report

4A's Member

Pixalate provides a deep-dive into the risks–ad fraud, privacy, national security–that stem from the mobile app ecosystem.

Stop Reading Your Reports Half Right

4A's Member

In this world of 5,000 data points, Vladimir Jones’ Jön White, Director of Digital and Data, shares five tips on how to better track and report your digital marketing efforts. 

9 Essential Types of Video for Business |

Research Services

Vidyard outlines the most popular types video when reaching B2B audiences and provides best practices in making them effective.

Families in the UK |

Mintel looks into family trends and media habits in the UK and shares tactics for targeting parents.

Children and Parents: Media Use and Attitudes Report |

Research Services

Ofcom analyzes media usage by UK children ages 3-15 in this report. The study also looks into how parents feel about their kids’ media use, plus how they monitor or limit usage.

State of the Industry: The 2020 Report on Travel Advertising |

Research Services

Sojern has published the second edition of its global report on travel advertising. Learn about travel ad spending, budget planning, challenges, importance of data and always-on campaigns, and what to look out for in the future.

Branded Content Guide 2020 |

Research Services

IAB Canada published this white paper with information on branded content, including dos and don’ts, examples in practice, and more.

The Most Engaging Ads of Super Bowl LIV |

Research Services

Check out Ipsos’ annual ranking of the top Super Bowl ads, with deep dives into the top three.

Digital 2020: Global Digital Overview |

Research Services

Check out Datareportal, We Are Social, and Hootsuite’s global report chock full of statistics on Internet, social media, and mobile usage and behaviors. 

9 Most Exciting Email Design Trends to Look Forward to in 2020

Research Services

According to Uplers Email, top email design trends include 3D, incorporate interactivity, play with typography, and much more.

Beer Brand in the USA: A Social Media Study |

Research Services

Awario conducted a social media listening study on beer brands in the U.S. to learn how a beer brand’s popularity online correlates with its market share. 

Social Media Overview in Brazil |

In this infographic, Mintel shows how digital influencers can be of great benefit to brands and causes in Brazil.

Dentsu Aegis Global Ad Spend Forecasts – January 2020 |

Research Services

Dentsu Aegis estimates that global ad expenditures will grow 3.9% in 2020 to reach $615.4 billion.

Tech Trends 2020 |

Research Services

Deloitte analyzes and guides CIOs through seven trends that could disrupt business over the next year.

Global Business Influencers |

Ipsos and 4A’s Research partner to learn about B2B decision making, media habits, and personal finance decisions of senior business executives from around the world.