Media Channels

Tips, trends, successful campaign examples, and more for traditional and non-traditional media.

Video Benchmarks

Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.

Social Media Use

Pew Research Center’s biennial survey provides insights into social media usage and adoption.

Evolution of the Advertising Agency Business

4A’s Research illustrates changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

Advertising During a Recession |

4A’s Research shares advice for advertising during a recession.

Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report: 32% growth in programmatic ad spend; LG market share surges 233%

Report reveals 92% of U.S. households are now reachable via programmatic CTV advertising; Roku remains dominant device type with 47% programmatic CTV ad market share LONDON and PALO ALTO, Calif, June 2, 2022 /PRNewswire/ — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the […]

2022 Trends in Healthcare Advertising

After analyzing hundreds of pharmaceutical brand campaigns, Veeva Crossix found three key trends for advertising to patients and healthcare professionals.

What Makes a Successful Ad

Unsupervised surveyed 1,000 people to better understand consumer attitudes toward advertising. 

Theatrical Home Entertainment Market Environment (THEME) Report

The MPAA shares international and U.S./Canada theatrical and home/mobile entertainment revenue, top films and shows, viewer demographics, and more in its annual report.

Media Use of Tweens and Teens

Common Sense Media surveyed 8- to 18-year olds to learn their media habits.

New Study Shows 49% of Marketers Say They Are Looking to Contextual Advertising to Replace Cookies

GumGum Contextural

New research from GumGum and Brand Innovators underscores the need for more education on contextual advertising SANTA MONICA, Calif. – January 26, 2022 – GumGum, a global media and technology leader, specializing in contextual intelligence, today published the results of a survey that found 49% of brand marketers are looking to contextual advertising to replace […]

New Year Outlook | 2022 Survey Report |

RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.

Being Seen on Screen: The importance of quantity and quality representation on TV

Explore the representation of diversity and inclusion on TV Demographics 12-09-2021 Nielsen has long been known for counting everyone. Just as we are the measurement standard for the media industry, we are committed to bringing the industry standard for measuring representation and inclusion in programming. As part of our Diverse Intelligence Series, our new report […]

The Behaviors and Attitudes of U.S. Adults on Twitter

Pew Research Center provides a profile of Twitter users and their tweeting behavior.

2021 African American Diverse Intelligence Series report: Seeing and Believing: Meeting Black audience demand for representation that matters

The U.S. Black population has a complex and powerful legacy that continues to shape our nation and cultures around the world. And yet when it comes to representation in media, the complexity that creates the richness of that experience is often lost, and when present, undervalued. As the media industry looks to be more inclusive […]

H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report

One of Pixalate’s most popular reports every year has been published again. There are many unique findings this year, such as 86% of U.S. households are reachable via CTV open programmatic advertising. The report also includes analysis on key trends, including: CTV ad spend trends by global region Ad fraud in CTV Household reach via […]