Extreme Reach provides a comprehensive report on the latest performance metrics for video ads.
Pew Research Center’s biennial survey provides insights into social media usage and adoption.
4A’s Research illustrates changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.
4A’s Research shares advice for advertising during a recession.
Report reveals 92% of U.S. households are now reachable via programmatic CTV advertising; Roku remains dominant device type with 47% programmatic CTV ad market share LONDON and PALO ALTO, Calif, June 2, 2022 /PRNewswire/ — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the […]
After analyzing hundreds of pharmaceutical brand campaigns, Veeva Crossix found three key trends for advertising to patients and healthcare professionals.
Unsupervised surveyed 1,000 people to better understand consumer attitudes toward advertising.
The MPAA shares international and U.S./Canada theatrical and home/mobile entertainment revenue, top films and shows, viewer demographics, and more in its annual report.
Common Sense Media surveyed 8- to 18-year olds to learn their media habits.
New research from GumGum and Brand Innovators underscores the need for more education on contextual advertising SANTA MONICA, Calif. – January 26, 2022 – GumGum, a global media and technology leader, specializing in contextual intelligence, today published the results of a survey that found 49% of brand marketers are looking to contextual advertising to replace […]
RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.
Explore the representation of diversity and inclusion on TV Demographics 12-09-2021 Nielsen has long been known for counting everyone. Just as we are the measurement standard for the media industry, we are committed to bringing the industry standard for measuring representation and inclusion in programming. As part of our Diverse Intelligence Series, our new report […]
Pew Research Center provides a profile of Twitter users and their tweeting behavior.
The U.S. Black population has a complex and powerful legacy that continues to shape our nation and cultures around the world. And yet when it comes to representation in media, the complexity that creates the richness of that experience is often lost, and when present, undervalued. As the media industry looks to be more inclusive […]
One of Pixalate’s most popular reports every year has been published again. There are many unique findings this year, such as 86% of U.S. households are reachable via CTV open programmatic advertising. The report also includes analysis on key trends, including: CTV ad spend trends by global region Ad fraud in CTV Household reach via […]