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SMM Advertising Receives Four Folio Awards for Social Media

4A's Member

The Folio awards, which were presented at the annual Fair Media Council Folio Awards Luncheon on May 6, 2011 are for social media campaigns that were developed, and are managed, by SMM.

Campbell Mithun (@cmithun) Uses Twitter to Hire Six for Its @the_Lucky_13 SummerInternship

Marketing & Communications

Minneapolis ad agency Campbell Mithun has selected—via job applications of 13 Career-Launching Tweets—six young professionals to be its 2011 Lucky 13 summer interns.

New Survey Finds Top Marketers Not Using Facebook’s Full Potential

Marketing & Communications

The WONGDOODY Facebook Global Best Practices Study uncovered a trend that shows a surprising number of top brands do not get the most out of their Facebook marketing efforts.

Blue Cross and Blue Shield of Florida Launches Ad Campaign That Keeps Consumers "Looking Up" |

Marketing & Communications

The “Looking Up” Blue Cross and Blue Shield of Florida campaign includes TV, digital, print, direct and social media components. Its goal is to differentiate BCBSF from the competition by forging an emotional relationship with the brand.

Havas Worldwide Takes Majority Stake in Social Technology Startup Socialistic |

Marketing & Communications

The Havas Worldwide agency incorporates an industry leading team of technologists and a network of content creators to deliver a first-ever social agency model to clients.

SMM Provides Marketing Support for Advanced Energy 2010 |

Marketing & Communications

Sanna Mattson MacLeod, Inc. (SMM) provided marketing, advertising and promotional support for the Advanced Energy 2010, New York State’s conference on advanced energy technologies.

G2 USA Names Gretchen Ramsey to New Role as Director, Social Media |

Marketing & Communications

Gretchen Ramsey will oversee social media strategy for G2’s roster of digital clients.

Digital Agency 360i Publishes First-Ever "Social Marketing Playbook"

4A's Member

360i’s Playbook is the first comprehensive report written by marketers for marketers that establishes a foundation for strategically approaching the growing social media landscape in order to devise programs that achieve measurable marketing objectives.