Media Channels

Tips, trends, successful campaign examples, and more for traditional and non-traditional media.

CX Effect: The value of CX: why, what and how to measure CX

September 24, 2020 How should we measure CX? Experience metrics can be granular task oriented logs or qualitative subjective reports, all the way to an index of every step of the entire journey map’s impact on business goals and outcomes. Joins us for a deep conversation on what matters and how to determine if an […]

Understanding Contextual Relevance and Efficiency

GumGum, in partnership with Dentsu Aegis Network, examines and compares behavioral and contextual targeting methods in an effort to cost effectively reach target audiences in relevant, brand safe environments.

Mid-Sized Agency Media Directors Committee’s Google Resources Hub |

Please use this resource center for easy access to things like: Troubleshooting Links Online Training Insights & Trends Tools Content will be refreshed regularly. Contact Support Provide basic information on the help you need, and you will be guided to support options (phone, email or online chat) *Note: Phone support is generally available during customer […]

August 2020 Updates to Facebook Terms and Conditions

Changes to Facebook Terms   As you may be aware, Facebook has announced updates to its business terms, effective August 31st.  In order to prepare you for this change, we have highlighted below the material changes to the Terms , along with an explanation as to why those changes were made.  Please see below, and […]

4A’s Challenges Nielsen to Maintain Separate National In-Home and Out-of-Home TV Viewership

Will Result in Negative Impact on Agencies and Marketers Networks Should Not Have Ability to Dictate Single Metric NEW YORK, NY, July 20, 2020 — Today, the 4A’s is announcing that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*.  This stream will be used […]

Diverse Owned Media Companies Resource List

We have curated a list of 350+ minority-owned media outlets (TV & radio stations) to make available to members and non-members. This list has been cultivated primarily from the National Association of Black Owned Broadcasters (NABOB) and the National Telecommunications and Information Administration (NTIA, a division of the United States Department of Commerce), but will […]

4A’s Survey – Analysis of Agency Costs Survey Report

  The Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2019 agency data, is now available. The results of the report are presented in two parts: one is for agencies with gross income up to $13.5 million and the second is for agencies with gross income of more than $13.5 million. The results of this survey are copyrighted by the 4A’s under the […]

Project Management Overview for Leaders |

Project Management Overview for Leaders. June 10, 2020 Community discussion led by Jeff Thaler, Head of Program Management at GroupM US. View the webinar deck here.  

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

GumGum examines how an ad’s contextual relevance to content influences consumers.

4As Agency Financial Roundtable Meeting – (5-27-2020) |

The 4As Agency Financial Committee held a roundtable meeting on May 27, 2020. View the webinar deck here.

“Observations from 20+ Virtual Pitches” – National New Business Committee Meeting (5-21-20) |

Observations from 20+ Virtual Pitches” with Russel Wohlwerth of External View Consulting was recorded on May 21, 2020, during the National New Business Committee meeting.   View the webinar deck here.

What’s Happening In New Business Right Now – Western Region (5-13-2020) |

“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on May 13, 2020, during the 4A’s Western Region New Business Committee meeting.   View the webinar deck here.  

The Illinois Lottery Salutes The Meaning of Winning in Powerful Spot

OKRP Teams with Director Simon Reinert Telling A Personal Story Amid The Pandemic   May 5, 2020 – A new spot from the Illinois Lottery pays tribute to the winning spirit of the people of the State of Illinois, through the story of a family and how they face the trials of everyday life when […]

Texas Roadhouse Brings Legendary Service Online During the COVID-19 Era

Since the restaurant industry has been one of the hardest hit by the global pandemic, it’s remarkable that Campaign US just named Texas Roadhouse in the top 10 of all Fortune 1000 brands for resonating best with consumers via social media during the crisis.   Other top-10 brands are names you might expect like Johnson […]

In Nation’s Healthcare Capital, The Buntin Group Thanks Medical Workers Through Outdoor Advertising Campaign

Nashville, TN (April 16, 2020) – The Buntin Group, through its subsidiary Buntin Out-of-Home Media, today unveiled an outdoor advertising campaign themed #OUTPOUR, designed to celebrate and thank the frontline medical workers fighting coronavirus. Consisting of traditional, poster and digital out-of-home units, the message will be placed across a city that’s known not just for […]