Consumers

Get to know your audience and learn the best ways to reach them.

Millennials and Finance

Check out this infographic from Mintel to learn about Millennial attitudes towards toward their finances.

Marketing to Millennials

Mintel examines Millennials’ top stressors, attitudes towards employment and success, financial concerns and challenges, insights into brand loyalty, and more. Insights into African American and Hispanic Millennials are featured.

The Beauty Consumer

This Mintel infographic series examines current beauty trends, especially among African-American, Hispanic, and Gen Z women, as well as the importance of influencers on reaching beauty consumers.

Talent Roundtable White Paper

Research Services

EACA, edcom, and Kantar organized a roundtable of professionals from the advertising world in Europe to discuss the state of ad industry talent, staff retention, and how agencies and universities can foster engagement.

2019 Deloitte Millennial Survey

Research Services

Deloitte released its annual global Millennial survey — also featuring Gen Z insights — that highlights general attitudes and workplace behaviors. 

Arab Youth Survey

Research Services

ASDA’A BCW shares its survey of youths aged 18-24 in the Middle East and North Africa.

From Viral to Tribal: The Next Frontier in Publishing

Comscore examines how Gen X, Gen Z, and Millennials consume digital news in the US and the UK. Learn the differences of consumption by each generation and how publishers can prepare for the future.

Marketing to Millennials in 2019

Research Services

Clever Real Estate provides insights into Millennial media habits, as well as ways to connect with them over digital channels, in its newest survey results.

Trends in Global Millennial Travel

GlobalData examines trends in global millennial travelers with a focus on markets in the USA, China and India.

Millennials and Their Money: The Kids Are All Right

Research Services

Baby Boomers and Millennials aren’t that different in how they spend and think about money, according to Morning Consult.

Home Buyer and Seller Generational Trends

Research Services

The National Association of Realtors highlights differences and similarities of home buyers and sellers across generations.

Millennials | Where They Shop. How They Shop. Why it Matters.

Research Services

SmarterHQ asked Millennials about their shopping habits and marketing preferences, revealing best practices for reaching them through email.

Digital Media Trends Survey

Research Services

Deloitte provides insight into the media habits of U.S. consumers by generation in its annual report.

Marketer’s Guide to African American Millennials

Research Services

Viant outlines the best ways brands can connect with African American Millennals and lists their preferred brands in a variety of categories.

Generational Propensity Report: 2018 in Review

Research Services

Realtor compares Millennial, Gen X, Baby Boomer, and Senior home buying behaviors and mortgage insights.

Food and Drink Shopper

Mintel examines the grocery shopping behaviors and preferences of  African American, Hispanic, and Millennial consumers. 

What Do U.S. Consumers Think About CBD-infused Products?

With the rising popularity of CBD-infused products, 4A’s Research partnered with Dynata to find out consumers thoughts on and usage of such products. Read the exclusive survey results now!

2019 Millennial Home Buyer Report

Research Services

Clever Real Estate surveyed Americans who are planning to buy a home in the next year to learn how Millennial values, expectations, and methods are different from Baby Boomers and Gen Xers.

Black Friday & Cyber Monday: Sales Records, High Participation for Millennials

Third Party Content

Learn shopping habits over Black Friday and Cyber Monday, including participation by age, amount spent, and top categories searched, in this survey from Critical Mix.

The Millennial BPC Consumer in the UK

Mintel explores the beauty and personal care market for UK millennials with insights on messaging to women, strategies to reach men, and the importance of making the shopping experience entertaining.

Connect with Millennial Travelers Before, During and After the Trip

Third Party Content

Facebook IQ conducted a survey across nine countries to understand what motivates and inspires millennials to travel, and how their travel decisions are influenced online. Click here to read more and discover how marketers can better tap into this generation.

Ipsos Affluent Survey Asia Pacific: 2018 Launch Presentation

Research Services

Ipsos shares its latest annual report on the affluent market in Asia Pacific. Learn about their lifestyles, media consumption, finances and luxury spending, technology, travel, impact of affluencers, and insights on millennials.

Taking a Pulse on Advertising

kNOW Instant Insights from Critical Mix surveyed consumers about their attitudes towards advertising, exclusively for the 4A’s.

How America Pays for College & Graduate School

Research Services

Sallie Mae and Ipsos examine the paying-for-college behaviors and expectations of parents and students in this three-part report series.