Consumers

Get to know your audience and learn the best ways to reach them.

2023 Holiday Shopping Trends

Generational and gender differences among shopping during the 2023 holiday shopping seasons are outlined in this report from Power Reviews.

State of the Wine Industry in 2023

Silicon Valley Bank’s annual report highlights wine industry predictions, consumer generational trends, advertising & promotions, sales trends, and more.

Homebuyer Insights Report

Bank of America explores attitudes, behaviors, and preferences of the modern homebuyer.

Car Purchasing Process |

Mintel reveals consumer insights into the car buying process in this infographic series.

2023 Gen Z and Millennial and Survey

Deloitte released its annual global Millennial and Gen Z survey highlighting general attitudes, workplace behaviors, and impact of the coronavirus pandemic. 

Digital Media Trends

Deloitte provides a snapshot into the media consumption of consumers by generation in its annual report.

Stress in America

The American Psychological Association reveals the results of its annual survey investigating sources of stress for Americans and how they cope with it.

Marketing to Millennials |

Mintel examines Millennials aspirations, financial needs, shopping behaviors, attitudes toward luxury, and more in this infographic series. Insights into Black and Hispanic Millennials are featured.

Lifestyles of Multicultural Young Adults |

Mintel examines the attitudes and behaviors of multicultural young adults, 18-34, as well as their attitudes towards advertising.

Home Buyer and Seller Generational Trends

The National Association of Realtors highlights differences and similarities of home buyers and sellers across generations.

Health Insurance and the Insurance Purchase Process |

Learn top factors when choosing health insurance plans and consumer attitudes towards switching providers in this infographic series from Mintel.

Managing Mental Health | Personal and Agency Workplace Solutions

4A’s Research partnered with Researchscape to survey 1,000 people about their current mental health.