Consumers

Get to know your audience and learn the best ways to reach them.

2019 Holiday Outlook |

Research Services

PwC reveals the shopping habits of holiday shoppers. This year’s report breaks out shopping habits and holiday trends by consumer segments, including Millennials, Gen Z, pet owners, and telecommuters.

Holiday Shopping Survey 2019 |

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Accenture examines the shopping habits of holiday shoppers.

Marketing to Millennials in Canada |

In this infographic, Mintel explores the millennial population in Canada with information on adulthood, finances, experiences, and parenting.

Marketing to Millennials in the UK |

Need to reach the millennials market in the UK? In this infographic, Mintel explains why it is important for brands to create initiatives and events that bring friends together.

Millennials and Finance |

Check out this infographic from Mintel to learn about Millennial attitudes towards toward their finances.

Marketing to Millennials |

Mintel examines Millennials’ top stressors, attitudes towards employment and success, financial concerns and challenges, insights into brand loyalty, and more. Insights into African American and Hispanic Millennials are featured.

Consumer Digital Banking Survey |

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PwC shares insights into the banking, borrowing, payment, and investment habits of consumers.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends, especially among African-American, Hispanic, and Gen Z women, as well as the importance of influencers on reaching beauty consumers.

Talent Roundtable White Paper |

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EACA, edcom, and Kantar organized a roundtable of professionals from the advertising world in Europe to discuss the state of ad industry talent, staff retention, and how agencies and universities can foster engagement.

Grocery Retailing |

Check out this Mintel infographic series to gain insights into grocery shopping habits of various consumer segments and ways to make your grocery client a leader.

The Millennial Impact: Food Shopping Decisions |

Gain insight into Millennial food and drink purchasing behaviors from Mintel.

2019 Deloitte Millennial Survey |

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Deloitte released its annual global Millennial survey — also featuring Gen Z insights — that highlights general attitudes and workplace behaviors. 

Arab Youth Survey |

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ASDA’A BCW shares its survey of youths aged 18-24 in the Middle East and North Africa.

From Viral to Tribal: The Next Frontier in Publishing |

Comscore examines how Gen X, Gen Z, and Millennials consume digital news in the US and the UK. Learn the differences of consumption by each generation and how publishers can prepare for the future.

Marketing to Millennials in 2019

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Clever Real Estate provides insights into Millennial media habits, as well as ways to connect with them over digital channels, in its newest survey results.

Trends in Global Millennial Travel |

GlobalData examines trends in global millennial travelers with a focus on markets in the USA, China and India.

Millennials and Their Money: The Kids Are All Right |

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Baby Boomers and Millennials aren’t that different in how they spend and think about money, according to Morning Consult.

Home Buyer and Seller Generational Trends |

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The National Association of Realtors highlights differences and similarities of home buyers and sellers across generations.

Millennials | Where They Shop. How They Shop. Why it Matters. |

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SmarterHQ asked Millennials about their shopping habits and marketing preferences, revealing best practices for reaching them through email.

Digital Media Trends Survey |

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Deloitte provides insight into the media habits of U.S. consumers by generation in its annual report.

Marketer’s Guide to African American Millennials |

Research Services

Viant outlines the best ways brands can connect with African American Millennals and lists their preferred brands in a variety of categories.

Generational Propensity Report: 2018 in Review |

Research Services

Realtor compares Millennial, Gen X, Baby Boomer, and Senior home buying behaviors and mortgage insights.

Food and Drink Shopper |

Mintel examines the grocery shopping behaviors and preferences of  African American, Hispanic, and Millennial consumers. 

What Do U.S. Consumers Think About CBD-infused Products?

With the rising popularity of CBD-infused products, 4A’s Research partnered with Dynata to find out consumers thoughts on and usage of such products. Read the exclusive survey results now!