Consumers

Get to know your audience and learn the best ways to reach them.

2024 Tech Trends Report

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Top Global Consumer Trends 2024 |

Euromonitor has released its top global consumer trends for 2024.

Edelman Trust Barometer 2024

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

Further with Ford: 2024 Trends

The Ford Motor Company explores societal shifts expected to influence consumers, brands, and the transportation business in the year ahead.

What Matters to Today’s Consumer

Capgemini examines evolving consumer trends and provides actions brands and retailers can use to better reach consumers.

34 Big Ideas That Will Change Our World in 2024

LinkedIn predicts the top trends on topics including technologies, entertainment, environment, energy, education, and the workplace.

Technology, Media, and Telecommunications Predictions 2024

Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.

2024 Trend Check

Trendwatching shares 2024 consumer trends and provides examples of how brands embrace them.

Media Trends & Predictions 2024

Kantar discusses media and digital predictions for 2024.

Technology & Media Outlook 2024

Activate identifies and evaluates the most important trends for tech and media in the coming year.

2024 Media Trends

Dentsu outlines societal, media, and technology trends for 2024.

Use of AI in Advertising

Learn about the relationship between brand trust and use of AI in this infographic from 4A’s Research.

Mintel’s Consumer Trends 2024 |

Mintel’s trend experts identify and analyze five key consumer trends that will influence industries, brands, and markets around the world,

Outdoor Participation Trends Report

The Outdoor Foundation reports on American participation in outdoor activities—ranging from running to skateboarding to hunting.

American Time Use Survey

The U.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.

Advertising Visibility Index

GLAAD releases the first annul report on the state of LGBTQ representation in advertising and marketing.

Global Gender Gap Report 2023

The World Economic Forum benchmarks the evolution of gender-based gaps in economic participation, education, health, and politics.

New Product Pacesetters

IRI reveals the top CPG new product launches of 2022 and provides insights into the factors that led to their success.

2023 Gen Z and Millennial and Survey

Deloitte released its annual global Millennial and Gen Z survey highlighting general attitudes, workplace behaviors, and impact of the coronavirus pandemic. 

See Ya Later COVID | Travel Planning is Back

2023 vacation plans, travel planning behaviors, and transportation & accommodation preferences are covered in this article from 4A’s Research.

The Luxury and Affluent Consumer |

Gain insight into luxury and affluent consumers in this infographic series from Mintel. Travel, financial services, beauty, shopping behaviors, and media habits are covered.

Magazine Media Factbook |

The News/Media Alliance releases its annual Factbook featuring research and statistics showing the effectiveness of magazines compared to other media, as well as the strong credibility and trust magazine media enjoy with their readers.

Digital 2023: Global Digital Overview

Check out We Are Social and Meltwater’s global report chock full of statistics on Internet, social media, and mobile usage and behaviors. 

Parenting in America Today

Pew Research Center surveys parents to learn about their parental styles, worries, aspirations, and attitudes. Breakouts by gender, race/ethnicity, and income are included.