Consumers

Get to know your audience and learn the best ways to reach them.

The View 2020 |

4A's Member

Zenith’s annual report on the UK highlights ad spend by medium, demographic trends, media consumption, the economy, and cultural trends.

Families in the UK |

Mintel looks into family trends in the UK, including watching TV, tech usage, and more

Five Important Trends Impacting the Food and Beverage Industry Outlined in quench 2020 Food & Beverage Trends Report

4A's Member

Annual quench report has been serving up the future of food & beverage since 2009 HARRISBURG, Pa. — In its 11th annual food and beverage trends report, food and beverage marketing agency quench outlines five important trends that are shaping the future of the food and beverage industry, including “Disaster Farming,” “Hypercustomization” and “Restaurants Without […]

Top 10 Global Consumer Trends 2020 |

Research Services

Euromonitor has released its top ten global consumer trends for 2020 and shares a summary of each trend with our membership.

Gen Z Consumer Report

4A's Member

Creative Digital Agency (CDA) and inZa Lab, CDA’s internship program, examines Gen Z consumer behaviors, including brand and ad preferences. 

Insights from 4A’s Research | Top Consumer Trends for 2020

Research Services

The start of a new year brings reflection on the past and a look towards the future, making it just the right time to predict what trends will make an impact in 2020.

10 Trends for 2020 |

4A's Member

Carat outlines ten consumer, media, and technology trends for 2020 and what they mean for brands.

2020 Topics and Trends Report |

Third Party Content

Facebook IQ looks at emerging global trends for 2020, including acting greener and making everyday moments special.

Looking Further with Ford: 2020 Trends |

Research Services

The Ford Motor Company explores societal shifts expected to influence consumers, brands, and the transportation business in the year ahead.

10 Hot Consumer Trends 2030 |

Research Services

Ericsson reveals the hottest consumer trends for the upcoming decade.

20 Big Ideas That Will Change Your World in 2020

4A's Partnerships

LinkedIn predicts the top 20 trends for 2020 on topics including the environment, economies, and the workplace.

Ipsos MORI Almanac Fact 2019

Research Services

Ipsos has published its almanac with an overview of topics that resonated in the UK in 2019. Find out about British politics, the Royals, advertising insights, entertainment, state of trust, gender equality, environmental issues, consumer trends, and more.

Marketing to Modern Families in China |

In this infographic from Mintel, learn how parent-child relations have gradually changed in China, including shopping habits, leisure activities, and children’s influence on family decisions.

Ipsos Affluent Survey Asia Pacific: 2019 Launch Presentation |

Research Services

Ipsos shares its latest annual report on the affluent market in Asia Pacific. Learn about their lifestyles, demographics, media consumption, attitudes toward advertising, influencer and early adoption tendencies, and luxury spending

2020 Health Trends |

Research Services

Check out this 2020 healthcare trend report from Syneos Health Communications.

Mexico: Reaching the Consumer and Distributing a Product |

Research Services

Santander reports on strategies to reach consumers in Mexico and insights on product distribution in the country.

5 Consumer Trends for 2020 |

Research Services

Trendwatching shares five consumer trends for 2020 and how brands are embracing them.

Tech & Media Outlook 2020 |

Research Services

Activate identifies and evaluates the most important trends for tech and media in the coming year.

Mirror/Mirror: Women’s Reflections on Beauty, Age, and Media |

Research Services

AARP examines women’s attitudes about beauty, aging, and how they’re represented in media and advertising.

The Luxury Consumer |

Learn about the buying habits of luxury consumers in this infographic series from Mintel.

Stress in America |

Research Services

The American Psychological Association reveals the results of its annual survey investigating sources of stress for Americans and how they cope with it.

Consumer Trends 2030 |

Research Services

Mintel’s trend experts identify and analyze seven key consumer trends that will influence industries and markets around the world over the next ten years.

Consumer Sentiment in Retail: Insights for South Africa |

Research Services

Deloitte shares results of its survey of the South African consumer and the retail industry in this report. Learn how pricing, customer experience, convenience, sustainability, and ethical branding can impact purchase decisions. For each topic, Deloitte includes implications for retailers and ends with strategies on winning in a hyper-connected retail world.

American Time Use Survey |

Research Services

The U.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.