Consumers

Get to know your audience and learn the best ways to reach them.

The Conversation: Twitter Trends

4A's Member

Twitter examined the conversations happening on its platform to gain fresh understanding of evolving cultural trends and attitudes that are shaping our future.

Top 10 Global Consumer Trends 2021 |

Research Services

Euromonitor has released its top ten global consumer trends for 2021.

Super Bowl LV: The Game, The Food, The Ads

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4A’s Research surveyed 1,000 consumers to find out where they will watch the Super Bowl this year, what they will eat, and who they think will compete.

Edelman Trust Barometer 2021

4A's Member

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

Mintel’s Consumer Trends 2021 |

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Mintel’s trend experts identify and analyze seven key consumer trends that will influence industries, brands, and markets around the world,

Consumer Trends 2021

Research Services

The start of a new year brings reflection on the past and a look towards the future, making it just the right time for 4A’s Research to predict what trends will emerge and have longevity into 2021.

Carat Trends 2021: The Year of Emotionally Intelligent Marketing

4A's Member

Carat outlines twelve societal, media, and technology trends for 2021.

Media Trends & Predictions 2021

Research Services

Kantar discusses media and digital predictions for 2021.

2021 Health Trend Series

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Check out 2021 healthcare trends from Syneos Health Communications.

10 Hot Consumer Trends 2030

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Ericsson reveals consumer thoughts on the continued incorporation of technology into everyday life and the trends they see for the future.

Changing Beauty and Personal Care Routines

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4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey consumers on how their beauty and personal care routines have changed over the past year.

Looking Further with Ford: 2021 Trends

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The Ford Motor Company explores societal shifts expected to influence consumers, brands, and the transportation business in the year ahead.

24 Big Ideas That Will Change Our World in 2021

4A's Partnerships

LinkedIn predicts the top 24 trends on topics including technologies, entertainment, education, and the workplace.

2021 Topics and Trends Report

Third Party Content

Facebook IQ looks at emerging global trends for 2020, including acting greener and making everyday moments special.

Technology, Media, and Telecommunications Predictions 2021

Research Services

Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.

21 Trend Driven Opportunities for 2021

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Trendwatching shares five consumer trends for 2020 and how brands are embracing them.

Stress in America

Research Services

The American Psychological Association reveals the results of its annual survey investigating sources of stress for Americans and how they cope with it.

COVID-19: Impact on CPG and Retail

Research Services

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

Technology & Media Outlook 2021

Research Services

Activate identifies and evaluates the most important trends for tech and media in the coming year.

Tap into Sentimentality for the Holidays

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4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey 250 consumers on their plans for Halloween, holiday meals, and New Year’s Eve plans, using Express Surveys on Kantar Marketplace.

Hope for the Holidays

4A's Member

Vladimir Jones highlights six advertising trends that will shape the 2020 holiday season. 

Shopping Local During COVID and Impact of Black Lives Matter

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4A’s Research, in partnership with Researchscape, surveyed consumers to find out how the coronavirus pandemic and the Black Lives Matter movement impact shopping behaviors.

Culture Vulture Trends and Insights

4A's Member

Mindshare identifies macro consumer shifts and cultural trends emerging across America.

State of Black America

Research Services

The National Urban League’s annual report examines how African-Americans are faring in the areas of economics, employment, education, health, housing, criminal justice, and civic participation.