Consumers

Get to know your audience and learn the best ways to reach them.

Consumer Attitudes Toward Advertising During COVID-19 |

4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.

Virtual Events During COVID-19: Untapped Opportunity

Research Services

4A’s Research and Researchscape surveyed over 1000 people to learn about consumer participation in online events and how brands can use them to reach consumers.

Predicting the Future: How COVID-19 Will Shift Consumer Behavior

4A's Member

In all the articles and Webinars everyone has seen about how businesses are adapting during the COVID Crisis, what we haven’t seen is a thoughtful, well-reasoned piece about what it all means for consumer trends in the future, and what we can expect the new normal to be regarding consumer behavior.   Doe-Anderson’s strategic planning […]

COVID-19 Media Insights from Camelot

We’ve all been inundated with a seemingly endless array of information about the coronavirus, which has had a profound impact on all aspects of our lives – including media consumption.  The team at Camelot Strategic Marketing & Media has pulled together many of the more relevant articles and analyses from our media and research partners […]

Consumer Awareness of Brands Doing Good During COVID-19

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In our newest survey, 4A’s Research learns what brand relief efforts and actions are making an impact on consumers.

Consumers Staying Home; Going Out for Essentials, Fresh Air, and Exercise

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4A’s Research surveyed consumers to understand sentiments on the importance of staying home, the factors most influencing that decision, and the reasons and frequency of leaving home.

The Rise of the Conscious ASEANS |

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HILL ASEAN discovered that more people from Southeast Asia are practicing a conscious lifestyle. This report provides a profile of such consumers and the how their expression of a conscious lifestyle differs from other countries.

Coronavirus Impacts Buying Behaviors and Provides Opportunities for Brands

Research Services

4A’s Research surveyed 1000 consumers using to understand how purchasing habits are evolving as consumers become more accustomed to staying at home. We also wanted to gauge the level of importance consumers are placing on staying home and social distancing during COVID-19. 

Marketing Through a Crisis: Balancing Business with Humanity

4A's Member

Vladimir Jones provides tips on how to balance opportunity and data with humanity in this unprecedented time.

World Happiness Report |

Research Services

The World Happiness Report examines consumer well-being, life satisfaction, and quality of life in more than 150 countries.

Consumer Sentiment Towards Brands During COVID-19

Research Services

4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.

2020 Tech Trends Report

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The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

COVID-19: Impact on CPG and Retail

4A's Member

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

Business As Usual No More | Coronavirus Impact on Business Operations

Research Services

The coronavirus, or COVID-19, is disrupting day-to-day business. 4A’s Research wanted to learn what is being done around the country and in different industries to communicate coronavirus procedures to employees.

Global Trends 2020: Understanding Complexity |

Research Services

Ipsos has released its latest global trends report discussing climate change, population, consumer inequity, the appeal of authenticity, simplicity, and nostalgia, geopolitical tensions, capitalism, peak globalization, technology, data, healthcare, and more.

The View 2020 |

4A's Member

Zenith’s annual report on the UK highlights ad spend by medium, demographic trends, media consumption, the economy, and cultural trends.

Families in the UK |

Mintel looks into family trends and media habits in the UK and shares tactics for targeting parents.

Five Important Trends Impacting the Food and Beverage Industry Outlined in quench 2020 Food & Beverage Trends Report

4A's Member

Annual quench report has been serving up the future of food & beverage since 2009 HARRISBURG, Pa. — In its 11th annual food and beverage trends report, food and beverage marketing agency quench outlines five important trends that are shaping the future of the food and beverage industry, including “Disaster Farming,” “Hypercustomization” and “Restaurants Without […]

Top 10 Global Consumer Trends 2020 |

Research Services

Euromonitor has released its top ten global consumer trends for 2020 and shares a summary of each trend with our membership.

Trends for 2020 |

4A's Member

Ogilvy Consulting makes five predictions for 2020 in its annual trend report.

Family Vacations |

In this infographic series, Mintel examines travel planning habits of American and Canadian families.

Gen Z Consumer Report

4A's Member

Creative Digital Agency (CDA) and inZa Lab, CDA’s internship program, examines Gen Z consumer behaviors, including brand and ad preferences. 

The Luxury Consumer |

Learn about the buying habits of luxury consumers in this infographic series from Mintel.

Insights from 4A’s Research | Top Consumer Trends for 2020

Research Services

The start of a new year brings reflection on the past and a look towards the future, making it just the right time to predict what trends will make an impact in 2020.