Consumers

Get to know your audience and learn the best ways to reach them.

Save Your Agency-Client Relationships from Drowning in the Pandemic Sea

Bruno Gralpois of Agency Mania Solutions writes clients can minimize risks and set a strong foundation for agency-client relations during this tense time by moving away from squeezing and pushing agencies to prioritizing and pulling them up.

Top Marketing Agencies of 2021

Research Services

Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.

CMO Survey 2020

4A's Member

The U.S. report from Dentsu’s 2020 CMO survey examines the top challenges and strategies for navigating the new normal.

Global Entertainment and Media Outlook 2020-2024

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PwC provides trends, ad spending, and forecasts for major media in this global report.

The CMO Survey | COVID-19 and the State of Marketing

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.

Women & Minorities Make Significant Gains Within the CMO Ranks in 2019

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Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.

CMOs to Target Now |

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Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.

9 Essential Types of Video for Business |

Research Services

Vidyard outlines the most popular types video when reaching B2B audiences and provides best practices in making them effective.

The 2020 State of IT: Annual Report on IT Budgets and Tech Trends |

Research Services

Spiceworks surveyed North American and European technology buyers to find out tech budgets and insights into the path to purchase.

Global Business Influencers |

Ipsos and 4A’s Research partner to learn about B2B decision making, media habits, and personal finance decisions of senior business executives from around the world.

2020 B2B Marketing Outlook |

Research Services

Chief Marketer examines the biggest opportunities and challenges in the coming year for B2B marketers.

B2B Enters the Experience Era | 2020 Data-Driven Marketing & Advertising Outlook |

Research Services

Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.

B2B Content Marketing: 2020 Benchmarks, Budgets, and Trends |

Research Services

This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.

The Global Corporate Website Index |

Research Services

Check out this index containing the world’s first ranking of corporate websites. The index was commissioned by the ANA and the Internationalist and identifies the top 100 sites based on user experience, relevancy, and the use of technology. It also includes a breakdown by industry.

B2B Marketing Mix Report |

Research Services

Sagefrog’s annual survey of B2B marketing professionals in healthcare, technology, and business service industries highlights marketing budgets, top areas of marketing spend, top sources of sales and marketing leads, and more.

The Guide to B2B Influencer Marketing for CMOs |

Research Services

In this infographic, Social Media Today and TopRankMarketing provide guidance on the use of B2B influencer marketing. Topics include top challenges, brand failures, best practices, and what to expect in the future.

Car Parts & Ecommerce |

Research Services

Absolunet and inRiver provide an ecommerce guide automotive aftermarket merchants can use to target digital consumers.

Global CEO Survey: Curbed Confidence Spells Caution |

Research Services

PwC’s annual survey reveals the top opportunities, threats, and challenges of global and American CEOs.

The 2019 No B.S. Buyers Guide for Marketing Analytics

4A's Member

This guide from Alight Analytics will help you identify the right marketing analytics software for your agency.

Confident Optimism: The Feeling That Matters Most for Forging Successful Business Relationships

4A's Member

While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move Business Forward” report, conducted by the Financial Times Commercial Insight Group in collaboration with leading global business-to-business advertising agency gyro, asked FT readers across the globe to express what feelings are crucial for creating successful business relationships.

Inside The Campaign: gyro’s “I’mpossible” for Hiscox

4A's Member

In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, gyro shows its recent work for Hiscox.

New Report: B2B Marketers May Be Targeting Key Influencers Too Late

4A's Member

Decision makers make up their minds about business-to-business purchases far earlier than expected, according to a new study from B2B Marketing, in conjunction with the leading full-service, global creative B2B powerhouse gyro.

When B2B Buyers Want to Go Digital—And When They Don’t |

Research Services

Suppliers selling to b-to-b buyers should be including digital channels in addition to more traditional methods, as revealed in this McKinsey survey. Buyers across all industries share their preferences for  interacting with company websites and in-person salespeople.

The Next Generation of B2B Buyers: How the Millennial Business Buyer is Changing B2B Sales & Marketing

Research Services

Learn the best marketing channels, social channels, content types, info types, and motivators to reach this new generation of B2B buyers in this report from Merit.