Bruno Gralpois of Agency Mania Solutions writes clients can minimize risks and set a strong foundation for agency-client relations during this tense time by moving away from squeezing and pushing agencies to prioritizing and pulling them up.
Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.
The U.S. report from Dentsu’s 2020 CMO survey examines the top challenges and strategies for navigating the new normal.
PwC provides trends, ad spending, and forecasts for major media in this global report.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.
Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.
Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.
Vidyard outlines the most popular types video when reaching B2B audiences and provides best practices in making them effective.
Spiceworks surveyed North American and European technology buyers to find out tech budgets and insights into the path to purchase.
Ipsos and 4A’s Research partner to learn about B2B decision making, media habits, and personal finance decisions of senior business executives from around the world.
Chief Marketer examines the biggest opportunities and challenges in the coming year for B2B marketers.
Dun & Bradstreet surveyed B2B marketers and their agencies around the world to better understand how B2B brands approach data-driven marketing.
This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers.
Check out this index containing the world’s first ranking of corporate websites. The index was commissioned by the ANA and the Internationalist and identifies the top 100 sites based on user experience, relevancy, and the use of technology. It also includes a breakdown by industry.
Sagefrog’s annual survey of B2B marketing professionals in healthcare, technology, and business service industries highlights marketing budgets, top areas of marketing spend, top sources of sales and marketing leads, and more.
In this infographic, Social Media Today and TopRankMarketing provide guidance on the use of B2B influencer marketing. Topics include top challenges, brand failures, best practices, and what to expect in the future.
Absolunet and inRiver provide an ecommerce guide automotive aftermarket merchants can use to target digital consumers.
PwC’s annual survey reveals the top opportunities, threats, and challenges of global and American CEOs.
This guide from Alight Analytics will help you identify the right marketing analytics software for your agency.
While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move Business Forward” report, conducted by the Financial Times Commercial Insight Group in collaboration with leading global business-to-business advertising agency gyro, asked FT readers across the globe to express what feelings are crucial for creating successful business relationships.
In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, gyro shows its recent work for Hiscox.
Decision makers make up their minds about business-to-business purchases far earlier than expected, according to a new study from B2B Marketing, in conjunction with the leading full-service, global creative B2B powerhouse gyro.
Suppliers selling to b-to-b buyers should be including digital channels in addition to more traditional methods, as revealed in this McKinsey survey. Buyers across all industries share their preferences for interacting with company websites and in-person salespeople.
Learn the best marketing channels, social channels, content types, info types, and motivators to reach this new generation of B2B buyers in this report from Merit.