While advertising industry insiders predict a dismal 2010 for marketing agencies, The Phelps Group, a leading integrated marketing communications (IMC) agency based in Santa Monica, is expanding.
Draftfcb Chicago announced today that it has further strengthened its multicultural practice with the hiring of Ken Muench as Senior Vice President, Director of Multicultural Planning.
Rather than simply selling products, or building brand loyalty, healthcare marketers need to help women get to healthier outcomes.
Gays and lesbians are much more likely to invest in technology than heterosexuals, according to new research from Mindshare, especially laptops and digital video recorders.
Gotham is charged with positioning the El Paquetazo brand as the new basic cable package built exclusively for the bilingual Latino consumer.
As Managing Director of Draftfcb Chicago, Sauder is an integral part of the management team that leads the single largest concentration of ad talent in Chicago and the Midwest.
The inaugural fundraising event for Howard University’s Center for Excellence in Advertising will be held Thursday, May 14, at New World Stages in New York City.
The New York Chapter of the Arthritis Foundation Honors 2009 “Women of Distinction”
Eight-six percent of African-American women say that advertisers need to do a better job of talking to them, according to a Lattimer Communications study.
A substantial number of moms say research plays a significant role in their holiday shopping habits, considerably more than it does for women without children, according to the latest Mindshare Online Research study (MORe).
Wildfire, a Winston-Salem-based communications firm, today announced the launch of a one-of-a-kind marketing group, Factor 9.
In the largest ever global study of this generation (born 1967 to 1977), launched at the Cannes International Advertising Festival, Proximity Worldwide has rediscovered the Lost Generation.