Consumers

Get to know your audience and learn the best ways to reach them.

Black Women Say Advertisers Don't Know How to Talk to Them, According to Lattimer Communications Study |

Marketing & Communications

Eight-six percent of African-American women say that advertisers need to do a better job of talking to them, according to a Lattimer Communications study.

Mindshare Study Highlights Moms' Reliance on Research When Holiday Shopping |

Marketing & Communications

A substantial number of moms say research plays a significant role in their holiday shopping habits, considerably more than it does for women without children, according to the latest Mindshare Online Research study (MORe).

Wildfire Launches Innovative Marketing-to-Women Group

Marketing & Communications

Wildfire, a Winston-Salem-based communications firm, today announced the launch of a one-of-a-kind marketing group, Factor 9.

Biggest Ever Study of Thirtysomethings Discovers Cruisers, Nesters and Super-Breeders |

Marketing & Communications

In the largest ever global study of this generation (born 1967 to 1977), launched at the Cannes International Advertising Festival, Proximity Worldwide has rediscovered the Lost Generation.