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First “Shazam-Enabled Story” Radio Spot Completes the Cliffhanger for Parents, Families and Friends of Lesbians and Gays (PFLAG)

4A's Member

Work done on a recent PFLAG campaign marks the first time that a story beginning on radio has been completed with mobile video, using Shazam technology to actually scan the dialogue.

Media Matters | The 2011 Mendelsohn Affluent Survey |

Media Services

This Media Matter is an exclusive summary of the 2011 Ipsos Mendelsohn Affluent Survey. The 4A’s thanks Ipsos Mendelsohn for providing this report.

Mindshare Identifies Gen Y Entrepreneurial Spirit in Trend Study

Marketing & Communications

Mindshare has launched the first edition of its new quarterly trend series, Culture Vulture, which identifies the Entrepreneurial Spirit of Gen Y across 30 countries globally.

Media-Related 2011 Recap |

Marketing & Communications

In 2011, the 4A’s developed programs and acted on the membership’s behalf in a variety of areas and on various issues. We also released and distributed numerous bulletins and books to our members.

$100,000 in Scholarships to Multicultural Students Pursuing Advertising Art Direction and Copywriting Is One Way 4A’s Attracts an Inclusive Workforce

Marketing & Communications

$100,000 in Scholarships to Multicultural Students Pursuing Advertising Art Direction and Copywriting Is One Way 4A’s Attracts an Inclusive Workforce

Draftfcb Names Cynthia Augustine as Chief Talent Officer |

Marketing & Communications

Cynthia Augustine is responsible for leading all aspects of human resources, including recruiting, talent development, benefits and compensation, as well as diversity and inclusion programs for the agency’s global network.

Spotting the Next Generation of Multicultural Talent, MV 42 Degrees Inaugurates the Multicultural Media Talent Pipeline |

Marketing & Communications

In an attempt to bridge the talent gap, the leading multicultural agency, MV 42°, is launching the Multicultural Media Talent Pipeline (MMTP)—an annual one day educational immersion into the media business.

Perpetually Connected Millennials Prefer Personal Contacts to Make Important Life Decisions |

Marketing & Communications

A national poll found that the online generation of Millennials are creating and consulting an informal advisory board of family members, spouses, friends and co-workers to make important life decisions.

Muse Communications Launches Two New Campaigns for Farmers Insurance

Marketing & Communications

The two new campaign initiatives for Farmers insurance include a brand and recruitment campaign designed to increase awareness and consideration among African American consumers regarding their insurance needs and the opportunity to own a Farmers Insurance agency.

Digitas' Proprietary Study "Affluence in America: the New Consumer Landscape" Reveals the New Wave of Affluence in America |

Marketing & Communications

Digitas, the leading global integrated brand agency, announces key trends from proprietary research-“Affluence in America: The New Consumer Landscape,”-developed in partnership with Ipsos Mendelsohn.

Draftfcb New York Wins Gold at 2011 ARF David Ogilvy Awards

Marketing & Communications

The Draftfcb agency won a Gold in the multicultural category for its research on the 2010 United States Census Bureau campaign at the 2011 ARF David Ogilvy Awards for Excellence in Advertising Research at the Marriott Marquis.

Lisa Torres Named President of ZenithOptimedia's Multicultural Unit |

Marketing & Communications

In this newly created position, Lisa Torres will be responsible for providing leadership around the company’s state-of-the-art ROI strategies which are geared towards multicultural consumers.

Muse Communications Expands Creative Team |

Marketing & Communications

Marcus Moore joins the agency as Creative Director and will work closely with the creative and strategic teams to continue developing culturally relevant work for existing and new clients.

Woodbine to Revitalize Flower Bulb Market |

Marketing & Communications

Woodbine announced today it has been selected by a group of 17 flower bulb trading companies to develop and execute a marketing campaign to invigorate consumer demand for flowering bulbs throughout North America.

Draftfcb's Simon El Hage to Teach First Cross-Cultural Media and Marketing Course at DePaul University |

Marketing & Communications

Simon El Hage, Senior Vice President, Group Management Director of Multicultural Marketing at Draftfcb Chicago, will, on March 23, begin teaching the first cross-cultural Media and marketing course at DePaul University.

Acquisitions in Economic Downturn Spell Growth for The Phelps Group |

Marketing & Communications

While advertising industry insiders predict a dismal 2010 for marketing agencies, The Phelps Group, a leading integrated marketing communications (IMC) agency based in Santa Monica, is expanding.

Draftfcb Chicago Hires Ken Muench as Senior Vice President, Director of Multicultural Planning |

Marketing & Communications

Draftfcb Chicago announced today that it has further strengthened its multicultural practice with the hiring of Ken Muench as Senior Vice President, Director of Multicultural Planning.

Rx for Healthcare Marketing to Women: Focus on What Really Matters |

Marketing & Communications

Rather than simply selling products, or building brand loyalty, healthcare marketers need to help women get to healthier outcomes.

Mindshare Study Uncovers Huge Potential for Marketing to Growing Gay, Lesbian Population

4A's Member

Gays and lesbians are much more likely to invest in technology than heterosexuals, according to new research from Mindshare, especially laptops and digital video recorders.

Time Warner Cable to Target Hispanic Market in New York |

Marketing & Communications

Gotham is charged with positioning the El Paquetazo brand as the new basic cable package built exclusively for the bilingual Latino consumer.

CAF Names Draftfcb's Karen Sauder 2009 Advertising Woman of the Year |

Marketing & Communications

As Managing Director of Draftfcb Chicago, Sauder is an integral part of the management team that leads the single largest concentration of ad talent in Chicago and the Midwest.

Obama Strategist David Plouffe Featured Speaker at Howard University's Center for Excellence in Advertising Event May 14 |

Marketing & Communications

The inaugural fundraising event for Howard University’s Center for Excellence in Advertising will be held Thursday, May 14, at New World Stages in New York City.

Black Women Say Advertisers Don't Know How to Talk to Them, According to Lattimer Communications Study |

Marketing & Communications

Eight-six percent of African-American women say that advertisers need to do a better job of talking to them, according to a Lattimer Communications study.