Consumers

Get to know your audience and learn the best ways to reach them.

Use of AI in Advertising

Learn about the relationship between brand trust and use of AI in this infographic from 4A’s Research.

Mintel’s Consumer Trends 2024 |

Mintel’s trend experts identify and analyze five key consumer trends that will influence industries, brands, and markets around the world,

2023 Holiday Shopping Trends

Generational and gender differences among shopping during the 2023 holiday shopping seasons are outlined in this report from Power Reviews.

Pulse of Change

Accenture asks C-suite executives on a quarterly basis about the issues and technology that are driving change, how they respond to those changes, and thoughts about the future. 

The 2024 State of IT

Spiceworks and Aberdeen Strategy & Research surveyed North American and European technology buyers to find out tech budgets and 2024 trends.

Constant Companion | Week in the Life of a Young Person’s Smartphone Use

Common Sense examines smartphone usage of young people aged 11-17. 

State of the Wine Industry in 2023

Silicon Valley Bank’s annual report highlights wine industry predictions, consumer generational trends, advertising & promotions, sales trends, and more.

The State of Obesity: Better Policies for a Healthier America

The Trust for America’s Health reports adult and childhood obesity rates and trends by state, as well as obesity prevention policies and programs.

The CMO Survey

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

Shopping Aisle Rivals: Moms vs. Dads Grocery Trend Report

YouGov examines how parents shop for groceries in-store.

State of the News Media

The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.

Global Business Influencers

Ipsos reports on business trends & challenges, media habits, and personal finance decisions of senior business executives from around the world.

2023 Hispanic Content, Data, and Social Media Report

Adam R. Jacobson and HispanicAd examine the importance of data in targeting the Hispanic market. Insights from top Hispanic agency and marketer leaders are featured.

#HOTRESIGNATION Aims to Create Awareness And Policy Change For Menopause In The Workplace

MIPO (Menopause Information Pack for Organizations) looks to employees and HR leaders in the U.S. to help combat the mass resignation that no one is talking about. NEW YORK, NY—August 1, 2023: Today MIPO (Menopause Information Pack for Organizations), the internationally recognized organization dedicated to sharing free resources to help workplaces support menopausal transition, has […]

Technology Trends Outlook 2023

McKinsey identifies 15 technology trends that matter most of top executive and the companies they lead. 

Homebuyer Insights Report

Bank of America explores attitudes, behaviors, and preferences of the modern homebuyer.

Marketing to Generation Z |

Mintel provides insights into Gen Z’s mindset, shopping behaviors, dining out behaviors, and beauty routines in this infographic series.

2023 Back-to-School Survey

Deloitte examines consumer behaviors and preferences during the back-to-school shopping season.

Back-to-School Headquarters

The National Retail Federation (NRF) is a great resource for insights into the back-to-school and back-to-college shopping season.

The Infinite Dial

Edison Research reveals results of its annual survey of digital media habits. U.S., Canadian, Australian, New Zealand, and South African reports are available.

Outdoor Participation Trends Report

The Outdoor Foundation reports on American participation in outdoor activities—ranging from running to skateboarding to hunting.

American Time Use Survey

The U.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.

Global Entertainment and Media Outlook 2023-2027

PwC provides trends, ad spending, and forecasts for major media in this global report.

2023 Physical Activity Participation Report |

The Physical Activity Council’s annual study identifies key trends and tracks participation in sports, fitness, and recreational activities by generation and income.