Consumers

Get to know your audience and learn the best ways to reach them.

The Infinite Dial |

Research Services

Edison Research reveals results of its annual survey of America’s digital media habits.

World Happiness Report |

Research Services

The World Happiness Report examines consumer well-being, life satisfaction, and quality of life in more than 150 countries.

Consumer Sentiment Towards Brands During COVID-19

Research Services

4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.

2020 College Hopes & Worries Survey Report |

Research Services

The Princeton Review asks college applicants and their parents about the admissions process. Insights into the college application experience, concerns over tuition, factors when choosing a college, and more are included.

2020 Tech Trends Report

Research Services

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Keeping Girls in the Game: Factors that Influence Sport Participation |

Research Services

The Women’s Sports Foundation examines what is influencing youth entry, retention, and exit from sports, while building a deeper understanding of how to help girls thrive in sports.

CMOs to Target Now |

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Winmo features ten brands with new CMOs that agencies should keep an eye on. The report maps out who agencies should approach, how to contact them, and even what to say to make an impression.

Business As Usual No More | Coronavirus Impact on Business Operations

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The coronavirus, or COVID-19, is disrupting day-to-day business. 4A’s Research wanted to learn what is being done around the country and in different industries to communicate coronavirus procedures to employees.

Getting to Equal 2020: The Hidden Valley of Culture Makers |

Research Services

Accenture measures people’s perceptions and experiences of their workplaces and identifies the factors that can foster a culture of equality.

2020 Baby Boomer Travel Trends |

Research Services

AARP examines Baby Boomer travel habits, planning behaviors, and vacation trends for 2020.

Global Trends 2020: Understanding Complexity |

Research Services

Ipsos has released its latest global trends report discussing climate change, population, consumer inequity, the appeal of authenticity, simplicity, and nostalgia, geopolitical tensions, capitalism, peak globalization, technology, data, healthcare, and more.

The View 2020 |

4A's Member

Zenith’s annual report on the UK highlights ad spend by medium, demographic trends, media consumption, the economy, and cultural trends.

Travel Booking |

Mintel examines the travel planning process and suggests how online travel agents can make it better.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends, especially among African-American, Hispanic, and Gen Z women, as well as the importance of influencers on reaching beauty consumers.

9 Essential Types of Video for Business |

Research Services

Vidyard outlines the most popular types video when reaching B2B audiences and provides best practices in making them effective.

Families in the UK |

Mintel looks into family trends and media habits in the UK and shares tactics for targeting parents.

The 2020 State of IT: Annual Report on IT Budgets and Tech Trends |

Research Services

Spiceworks surveyed North American and European technology buyers to find out tech budgets and insights into the path to purchase.

Children and Parents: Media Use and Attitudes Report |

Research Services

Ofcom analyzes media usage by UK children ages 3-15 in this report. The study also looks into how parents feel about their kids’ media use, plus how they monitor or limit usage.

Back to School Shopping |

Mintel highlights back-to-school shopping behaviors and top influencers in its annual infographic.

Five Important Trends Impacting the Food and Beverage Industry Outlined in quench 2020 Food & Beverage Trends Report

4A's Member

Annual quench report has been serving up the future of food & beverage since 2009 HARRISBURG, Pa. — In its 11th annual food and beverage trends report, food and beverage marketing agency quench outlines five important trends that are shaping the future of the food and beverage industry, including “Disaster Farming,” “Hypercustomization” and “Restaurants Without […]

Top 10 Global Consumer Trends 2020 |

Research Services

Euromonitor has released its top ten global consumer trends for 2020 and shares a summary of each trend with our membership.

Trends for 2020 |

4A's Member

Ogilvy Consulting makes five predictions for 2020 in its annual trend report.

Family Vacations |

In this infographic series, Mintel examines travel planning habits of American and Canadian families.

Grocery Retailing |

Check out this Mintel infographic series to gain insights into grocery shopping habits of various consumer segments and ways to make your grocery client a leader.