Sagefrog’s annual survey of B2B marketing professionals in healthcare, technology, and business service industries highlights marketing budgets, top areas of marketing spend, top sources of sales and marketing leads, and more.
Mintel reveals consumer insights into the car buying process in this infographic series.
GfK’s newest report, in partnership with the National Retail Federation (NRF), finds that self, stress, and sharing are driving consumers’ desire for personalization.
BBMG has released a report on the Gen Z market and how brands can more effectively reach them. Learn the five steps that brands should follow to become more authentic, relevant, and impactful in the lives of this generation.
Mintel examines top trends and consumer demands, especially for African American and Hispanic consumers, for quick services restaurants in its infographic series.
Need to reach the millennials market in the UK? In this infographic, Mintel explains why it is important for brands to create initiatives and events that bring friends together.
The National Retail Federation (NRF) is a great resource for insights into the back-to-school and back-to-college shopping season.
The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.
In this infographic, Social Media Today and TopRankMarketing provide guidance on the use of B2B influencer marketing. Topics include top challenges, brand failures, best practices, and what to expect in the future.
Community Marketing & Insights examines attitudes, behaviors, and demographic profile of the LGBTQ community in both America and Canada.
The U.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.
Check out this infographic from Mintel to learn about Millennial attitudes towards toward their finances.
Absolunet and inRiver provide an ecommerce guide automotive aftermarket merchants can use to target digital consumers.
Mintel examines Millennials’ top stressors, attitudes towards employment and success, financial concerns and challenges, insights into brand loyalty, and more. Insights into African American and Hispanic Millennials are featured.
Mintel explores the Gen Z market in Brazil with insights on social media, apparel buying, desire for new experiences, and customizable products.
PwC shares insights into the banking, borrowing, payment, and investment habits of consumers.
This Mintel infographic series examines current beauty trends, especially among African-American, Hispanic, and Gen Z women, as well as the importance of influencers on reaching beauty consumers.
EACA, edcom, and Kantar organized a roundtable of professionals from the advertising world in Europe to discuss the state of ad industry talent, staff retention, and how agencies and universities can foster engagement.
Check out this Mintel infographic series to gain insights into grocery shopping habits of various consumer segments and ways to make your grocery client a leader.
With more and more people moving towards reducing meat and following a flexitarian lifestyle, savvy marketers should focus on appealing to those consumers to drive interest in plant-based foods, according to the latest piece from Stacie Calabrese, Manager, 4A’s Research.
Global Web Index has compiled a very insightful report on the Gen Z consumer around the globe. Topics include demographics, media consumption, purchasing power, and more.
Vacuuming is the most enjoyable household chore! Learn about more cleaning habits, where people get cleaning tips, and the Marie Kondo Effect in the newest survey from the 4A’s and Dynata.
HomeAdvisor examines consumer spending on home services.
PwC provides trends, ad spending, and forecasts for major media in this global report.