Consumers

Get to know your audience and learn the best ways to reach them.

B2B Marketing Mix Report |

Research Services

Sagefrog’s annual survey of B2B marketing professionals in healthcare, technology, and business service industries highlights marketing budgets, top areas of marketing spend, top sources of sales and marketing leads, and more.

Car Purchasing Process |

Mintel reveals consumer insights into the car buying process in this infographic series.

Decoding the Personalization Paradox

Research Services

GfK’s newest report, in partnership with the National Retail Federation (NRF), finds that self, stress, and sharing are driving consumers’ desire for personalization. 

The Gen Z Reckoning: Brand Relevance, Respect and the Rise of a New Generation |

Research Services

BBMG has released a report on the Gen Z market and how brands can more effectively reach them. Learn the five steps that brands should follow to become more authentic, relevant, and impactful in the lives of this generation.

Quick Service Restaurants |

Mintel examines top trends and consumer demands, especially for African American and Hispanic consumers, for quick services restaurants in its infographic series.

Marketing to Millennials in the UK |

Need to reach the millennials market in the UK? In this infographic, Mintel explains why it is important for brands to create initiatives and events that bring friends together.

Back-to-School Headquarters |

Research Services

The National Retail Federation (NRF) is a great resource for insights into the back-to-school and back-to-college shopping season.

State of the News Media |

Research Services

The Pew Research Center provides the latest audience habits, viewership/readership, revenue (including ad revenue), and more for key segments of the news media.

The Guide to B2B Influencer Marketing for CMOs |

Research Services

In this infographic, Social Media Today and TopRankMarketing provide guidance on the use of B2B influencer marketing. Topics include top challenges, brand failures, best practices, and what to expect in the future.

LGBTQ Community Survey |

Community Marketing & Insights examines attitudes, behaviors, and demographic profile of the LGBTQ community in both America and Canada.

American Time Use Survey |

Research Services

The U.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.

Millennials and Finance |

Check out this infographic from Mintel to learn about Millennial attitudes towards toward their finances.

Car Parts & Ecommerce |

Research Services

Absolunet and inRiver provide an ecommerce guide automotive aftermarket merchants can use to target digital consumers.

Marketing to Millennials |

Mintel examines Millennials’ top stressors, attitudes towards employment and success, financial concerns and challenges, insights into brand loyalty, and more. Insights into African American and Hispanic Millennials are featured.

Marketing to Young Adults in Brazil |

Mintel explores the Gen Z market in Brazil with insights on social media, apparel buying, desire for new experiences, and customizable products.

Consumer Digital Banking Survey |

Research Services

PwC shares insights into the banking, borrowing, payment, and investment habits of consumers.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends, especially among African-American, Hispanic, and Gen Z women, as well as the importance of influencers on reaching beauty consumers.

Talent Roundtable White Paper |

Research Services

EACA, edcom, and Kantar organized a roundtable of professionals from the advertising world in Europe to discuss the state of ad industry talent, staff retention, and how agencies and universities can foster engagement.

Grocery Retailing |

Check out this Mintel infographic series to gain insights into grocery shopping habits of various consumer segments and ways to make your grocery client a leader.

Insights from 4A’s Research | Plant-Based? I’ll Have What She’s Having!

Research Services

With more and more people moving towards reducing meat and following a flexitarian lifestyle, savvy marketers should focus on appealing to those consumers to drive interest in plant-based foods, according to the latest piece from Stacie Calabrese, Manager, 4A’s Research.

The Youth of the Nations: Global Trends Among Gen Z |

Research Services

Global Web Index has compiled a very insightful report on the Gen Z consumer around the globe. Topics include demographics, media consumption, purchasing power, and more.

The When, Why & How Behind Consumers’ Propensity to Clean

Research Services

Vacuuming is the most enjoyable household chore! Learn about more cleaning habits, where people get cleaning tips, and the Marie Kondo Effect in the newest survey from the 4A’s and Dynata.

State of Home Spending |

Research Services

HomeAdvisor examines consumer spending on home services.

Global Entertainment and Media Outlook 2019-2023 |

Research Services

PwC provides trends, ad spending, and forecasts for major media in this global report.