Consumers

Get to know your audience and learn the best ways to reach them.

10 Hot Consumer Trends 2030

Research Services

Ericsson reveals consumer thoughts on the continued incorporation of technology into everyday life and the trends they see for the future.

Changing Beauty and Personal Care Routines

Research Services

4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey consumers on how their beauty and personal care routines have changed over the past year.

Top Marketing Agencies of 2021

Research Services

Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.

Looking Further with Ford: 2021 Trends

Research Services

The Ford Motor Company explores societal shifts expected to influence consumers, brands, and the transportation business in the year ahead.

24 Big Ideas That Will Change Our World in 2021

4A's Partnerships

LinkedIn predicts the top 24 trends on topics including technologies, entertainment, education, and the workplace.

Parents, Kids & Money Survey |

Research Services

This annual report from T. Rowe Price aims to understand the financial knowledge, attitudes, and behaviors of parents and their kids.

2021 Topics and Trends Report

Third Party Content

Facebook IQ looks at emerging global trends for 2020, including acting greener and making everyday moments special.

Technology, Media, and Telecommunications Predictions 2021

Research Services

Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.

21 Trend Driven Opportunities for 2021

Research Services

Trendwatching shares five consumer trends for 2020 and how brands are embracing them.

Global Powers of Luxury Goods 2020 |

Research Services

See who made the list of the top 100 luxury goods companies by sales, as well as COVID-19’s impact on luxury goods, in this global report from Deloitte.

Stress in America

Research Services

The American Psychological Association reveals the results of its annual survey investigating sources of stress for Americans and how they cope with it.

The Beauty Consumer |

This Mintel infographic series examines current beauty trends, as well as the importance of influencers on reaching beauty consumers. Impact of COVID-19 on personal care is also highlighted.

COVID-19: Impact on CPG and Retail

Research Services

IRi provides an overview on what’s happening across key markets and implications and guidance for CPG manufacturers and retailers to support consumers during the crisis.

CMO Survey 2020

4A's Member

The U.S. report from Dentsu’s 2020 CMO survey examines the top challenges and strategies for navigating the new normal.

Leveraging Trends to Increase Revenue

4A's Member

Vladimir Jones outlines their strategy to increase year-end donations for the American Indian College Fund.

State of Housing in Black America

Research Services

National Association of Real Estate Brokers examines the current state of homeownership and the mortgage market for Black homebuyers.

Technology & Media Outlook 2021

Research Services

Activate identifies and evaluates the most important trends for tech and media in the coming year.

Tap into Sentimentality for the Holidays

Research Services

4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey 250 consumers on their plans for Halloween, holiday meals, and New Year’s Eve plans, using Express Surveys on Kantar Marketplace.

Creative Digital Agency’s InZa Lab Releases 2020 Gen Z Consumer Insights Report

4A's Member

Download the report here   San Ramon, Calif. (October 21, 2020) — inZa Lab, a Gen Z talent program created by Creative Digital Agency (CDA), today announced the release of its 2020 Gen Z Consumer Insights Report: How Gen Z Confronts Uncertainty. The report provides an in-depth look at how Generation Z (born between 1996-2010) […]

2020 Holiday Retail Survey

Research Services

Spending, travel, in-store shopping, and timing are changing drastically during this year’s holiday shopping season, according to Deloitte’s annual holiday report. Read more to learn other holiday shopping behaviors that are shifting this year.

Hope for the Holidays

4A's Member

Vladimir Jones highlights six advertising trends that will shape the 2020 holiday season. 

A Look at Wealth 2020: New Affluent Trailblazers |

Research Services

Coldwell Banker Global Luxury profile affluent trailblazers, who are approaching luxury differently in the aftermath of COVID-19.

Arab Youth Survey |

Research Services

ASDA’A BCW surveys Middle East and North Africa youth, aged 18-24, to gain insight into their hopes, aspirations, and attitudes.

Shopping Local During COVID and Impact of Black Lives Matter

Research Services

4A’s Research, in partnership with Researchscape, surveyed consumers to find out how the coronavirus pandemic and the Black Lives Matter movement impact shopping behaviors.