Ericsson reveals ten high-tech services that will help fight climate change in the future.

4A’s Research surveyed 1,008 consumers to find out their charitable giving habits, including top organization types, frequency, and amounts of giving.

Learn more about how the pandemic is impacting cooking behaviors in this Mintel infographic.

4A’s Research surveyed consumers about their favorite gifts to give and receive during the year-end holidays, as well as their reasons why. 

The American Psychological Association reveals the results of its annual survey investigating sources of stress for Americans and how they cope with it.

Neil Schwartz of SBRnet finds sports fans that travel to support their favorite teams, take part in their favorite sport, or support a family member playing in a sports are rich targets for advertisers.

Find out about consumers’ cannabis product awareness and usage, as well as preferred shopping channels and attitudes toward cannabis advertising in this report from 4A’s Research.

Learn about consumers’ definition of wellness, top wellness activities & products, barriers to wellness, and more in this report from 4A’s Research.

AARP examines women’s experiences with discrimination in every day life and in the workplace.

Mintel studies kids and teen media habits, leisure activities, and influence over household spending in this infographic series.

Mindshare identifies macro consumer shifts and cultural trends emerging across America.

The National Urban League’s annual report examines how African-Americans are faring in the areas of economics, employment, education, health, housing, criminal justice, and civic participation.

Explore the representation of diversity and inclusion on TV Demographics 12-09-2021 Nielsen has long been known for counting everyone. Just as we are the measurement standard for the media industry, we are committed to bringing the industry standard for measuring representation and inclusion in programming. As part of our Diverse Intelligence Series, our new report […]

4A’s Research partnered with Researchscape to survey 1,000 people about their current mental health.

Community Marketing & Insights provides attitudes, behaviors, and demographic profile of the LGBTQ community in its annual survey.

Nielsen reports where key opportunities lie to successfully reach women over 50.

4A’s Research, in partnership with Researchscape, surveyed 1,031 people to learn more about charitable donation habits.

In all the articles and Webinars everyone has seen about how businesses are adapting during the COVID Crisis, what we haven’t seen is a thoughtful, well-reasoned piece about what it all means for consumer trends in the future, and what we can expect the new normal to be regarding consumer behavior.   Doe-Anderson’s strategic planning […]

Sarah Fahim, Gender and Cultural Strategist, ARGONAUT, examines social media messaging strategies from the United States and Pakistan to demonstrate the effects culture has on brand advertising, as well as how a global strategy can be successfully scaled to a local level.

In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”