PwC provides trends, ad spending, and forecasts for major media in this global report.
PwC looks at the shopping habits of holiday shoppers, including planned spending in light of COVID and economic crises, preference of curbside pickup, and holiday travel trends.
In this infographic series, Mintel reports top responsibilities of Moms, importance of children’s education, and attitudes towards advertising. Insights into Hispanic and African-American Moms are featured.
This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.
David Aguilar of Think with Google says to be an advocate for transgender and gender nonconforming (GNC) people, companies can make big and small changes to policies, marketing campaigns, and actions.
Mindshare identifies macro consumer shifts and cultural trends emerging across America.
The National Urban League’s annual report examines how African-Americans are faring in the areas of economics, employment, education, health, housing, criminal justice, and civic participation.
Mintel provides insights into Gen Z’s mindset, shopping behaviors, and beauty routines in this infographic series.
Mintel shares research in the effectiveness of TV advertising, including the impact of COVID-19.
Mintel reveals consumer insights into the car buying process in this infographic series.
Gain insight into men’s shopping behaviors for apparel and personal care products.
Mintel examines the grocery shopping behaviors and preferences of African American, Hispanic, and Millennial consumers.
4A’s Research surveyed 1,024 consumers using Suzy, a real-time market research platform, to learn consumer perception on the Facebook advertising pause, as well as the importance of brand values in the path to purchase.
Resonate tracks the impact of the coronavirus pandemic on consumers. In addition to retail, travel, media and more, this report includes a section dedicated to the consumer climate regarding news, social issues and politics.
4A’s Research surveyed 1,000 consumers using Suzy, a real-time market research platform, to find out their feelings about the Stop the Hate for Profit campaign. Less than half reported not being aware of the campaign and nearly 1 in 3 respondents approve of the boycott by advertisers.
Deloitte examines how COVID-19 will affect the back-to-school and back-to-college shopping season.
Community Marketing & Insights provides attitudes, behaviors, and demographic profile of the LGBTQ community in its annual survey.
4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.
Clever Real Estate surveyed Americans who are planning to buy a home in 2020 to learn about their finances, plans, and desires related to their future home.
Deloitte released its annual global Millennial survey — also featuring Gen Z insights — that highlights general attitudes and workplace behaviors.
The U.S. Bureau of Labor Statistics studies the average amount of time Americans spend involved in a variety of activities—from working to child care to watching TV—per day.
Deloitte provides a snapshot into the media consumption of U.S. consumers by generation. How Americans are engaging with media during the pandemic is included.
Vladimir Jones provides guidance on how brands can meaningfully take a stand and evolve in today’s world.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.