Consumers

Get to know your audience and learn the best ways to reach them.

Digital Media Trends Survey

Research Services

Deloitte provides a snapshot into the media consumption of U.S. consumers by generation. How Americans are engaging with media during the pandemic is included.

Becoming a Brave Brand

4A's Member

Vladimir Jones provides guidance on how brands can meaningfully take a stand and evolve in today’s world. 

The CMO Survey | COVID-19 and the State of Marketing

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.

Houzz & Home: Overview of U.S. Renovation

Research Services

The annual Houzz & Home survey provides consumer insights into planned home improvement projects, including motivations, challenges, and spending.

How Marketers Can Win with Gen Z and Millennials Post-COVID-19

Research Services

BCG and Snapchat surveyed Gen Z and Millennial consumers from around the world to learn how their behaviors and spending are changing during the coronavirus pandemic and which of these changes are likely to stick.

Video Interrupted

Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.

Marketing to Chinese Consumers |

Mintel highlights behaviors, trends, and best ways to market to Chinese consumers in this infographic series.

Quick Service Restaurants |

Mintel examines top trends and consumer demands, especially for African American and Hispanic consumers, for quick services restaurants in its infographic series.

COVID-19 Insights

4A's Partnerships

GumGum delivers key industry insights that will provide real-time, actionable recommendations to advertisers during the coronavirus pandemic.

Consumer Attitudes Toward Advertising During COVID-19

4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.

Women & Minorities Make Significant Gains Within the CMO Ranks in 2019

Research Services

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.

New Product Pacesetters

Research Services

IRI reveals the top CPG new product launches of 2019 and provides insights into the factors that led to their success.

Virtual Events During COVID-19: Untapped Opportunity

Research Services

4A’s Research and Researchscape surveyed over 1000 people to learn about consumer participation in online events and how brands can use them to reach consumers.

On the Cusp of Adulthood and Facing an Uncertain Future: What We Know About Gen Z So Far

Research Services

As Gen Z reaches adulthood, Pew Research Center looks at how they are different from previous generations. The report also addresses how the coronavirus is impacting the Gen Z’s future.

Kids and Teens | Activities + Trends |

Mintel studies kids and teen media habits, leisure activities, and influence over household spending in this infographic series.

Predicting the Future: How COVID-19 Will Shift Consumer Behavior

4A's Member

In all the articles and Webinars everyone has seen about how businesses are adapting during the COVID Crisis, what we haven’t seen is a thoughtful, well-reasoned piece about what it all means for consumer trends in the future, and what we can expect the new normal to be regarding consumer behavior.   Doe-Anderson’s strategic planning […]

COVID-19 Media Insights from Camelot

We’ve all been inundated with a seemingly endless array of information about the coronavirus, which has had a profound impact on all aspects of our lives – including media consumption.  The team at Camelot Strategic Marketing & Media has pulled together many of the more relevant articles and analyses from our media and research partners […]

Media Consumption of Black and Hispanic Consumers |

Mintel examines the TV viewing habits of Black and Hispanic consumers in this infographic series.

The Pulse of Gen Z in the Time of COVID-19

Research Services

DoSomething Strategic releases weekly survey results to gauge how Gen Z is handling the coronavirus pandemic.

Consumer Awareness of Brands Doing Good During COVID-19

Research Services

In our newest survey, 4A’s Research learns what brand relief efforts and actions are making an impact on consumers.

Consumers Staying Home; Going Out for Essentials, Fresh Air, and Exercise

Research Services

4A’s Research surveyed consumers to understand sentiments on the importance of staying home, the factors most influencing that decision, and the reasons and frequency of leaving home.

HispanicAd.com: d expósito & Partners’ Louis Maldonado on “advertising in the time of coronavirus”

Avatar

“Now, more than ever, brands need to ensure their campaigns reach multicultural audiences in a way that’s culturally relevant and in their language of preference,” d expósito & Partners’ managing director Louis Maldonado writes in an op-ed in HispanicAd.com. Maldonado cites notable statistics: that Hispanics are more likely to see COVID-19 hurting business and causing […]

Snacking Motivations and Attitudes |

Mintel examines consumer snacking behaviors and preferences in its annual infographic.

The Rise of the Conscious ASEANS |

Research Services

HILL ASEAN discovered that more people from Southeast Asia are practicing a conscious lifestyle. This report provides a profile of such consumers and the how their expression of a conscious lifestyle differs from other countries.