Consumers

Get to know your audience and learn the best ways to reach them.

Global Entertainment and Media Outlook 2019-2023 |

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PwC provides trends, ad spending, and forecasts for major media in this global report.

Edelman Trust Barometer: In Brands We Trust |

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Edelman surveyed consumers across eight countries about their trust in brands and discovers how it affects buying habits.

2019 Magazine Media Factbook

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The Association of Magazine Media (MPA) releases its annual Factbook that features research and statistics that show the effectiveness of magazines compared to other media. Industry trends, social engagement, effectiveness of magazine advertising, readership trends, and more are highlighted.

Perceptions of Ad Personalization: Sentiments Toward Targeted Advertising

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Signs.com surveys people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.

CMO Average Tenure Decreases to 43 Months

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Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.

Cause is Working, Your Marketing Isn’t

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DoSomething Strategic surveyed Gen Z to learn about their awareness of brand support of social causes/issues/platforms, how they find out about a brand’s association with a cause, and whether a brand’s support for a cause motivates them to purchase from the brand. 

Internet Trends 2019

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Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!

Hispanic Market Overview |

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Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies, focusing on what’s exciting, challenging, and motivating Hispanic ad agency leaders today.

Marketing to Generation Z |

Mintel provides insights into Gen Z’s mindset, shopping behaviors, and beauty routines in this infographic series.

Houzz & Home: Overview of U.S. Renovation in 2018 and 2019

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The annual Houzz & Home survey provides consumer insights into planned home improvement projects, including motivations, challenges, and spending.

2019 True-Luxury Global Consumer Insight |

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BCG and Altagamma have concluded a study of the global luxury consumer market and share key findings, including collaboration trends, second-hand luxury, sustainability, perceptions of country in which products are manufactured, and generational behaviors.

Understanding Gen Z |

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Amplify Solutions studies the Gen Z market in Canada and shares findings on their media habits, purchasing trends, brand loyalty, tech usage, and more.

The Millennial Impact: Food Shopping Decisions |

Gain insight into Millennial food and drink purchasing behaviors from Mintel.

2019 Deloitte Millennial Survey |

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Deloitte released its annual global Millennial survey — also featuring Gen Z insights — that highlights general attitudes and workplace behaviors. 

Gen Z’s Most Loved Brands

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Morning Consult measures favorability, trust, community impact, and Net Promoter Score to rank Gen Z’s most loved brands. Rankings by gender, race, political ideology, and location are included.

The New Social Contract | Empowering Individuals in a Transitioning World |

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The annual Aegon Retirement Readiness Survey studies global perspectives and preparations for retirement.

Sports Parents Survey

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TD Ameritrade examines the time and money parents are spending on youth sports and how these expenses are impacting their savings.

Children’s Social Care in the UK |

Mintel sees growth opportunity for children’s social care services in the UK. Segmentation of spend by care category, usage of referrals, initial assessments, and more are covered.

A Generation Without Borders: Embracing Gen Z

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OC&C Strategy and Viga provides insights into the values and attitudes of Gen Z around the world and outlines action points brands can use to reach them.

Arab Youth Survey |

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ASDA’A BCW shares its survey of youths aged 18-24 in the Middle East and North Africa.

Global Powers of Luxury Goods 2019 |

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See who made the list of the top 100 luxury goods companies by sales in this global report from Deloitte.

Lightening the Mental Load That Holds Women Back |

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BCG reveals findings from its survey of more than 6,500 employees in committed relationships in 14 countries to determine who bears the most responsibility for common household tasks — men or women.

Decoding the Digital Girl

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The Girl Scout Research Institute surveyed girls, ages 5-17, to learn about their digital experiences and use of technologies.

Moms and Media 2019 |

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Edison Research releases it’s annual report examining the media habits of moms, with a new segment on their views on children and technology.