Consumers

Get to know your audience and learn the best ways to reach them.

Soap & Glory Dares You to Join the #GetNakedWithMeChallenge

Inspired by the viral #GetReadyWithMe (#GRWM) trend, Soap & Glory (a No7 Beauty Company brand), in partnership with WPP (VMLY&R, Hill+Knowlton Strategies & Mediacom), is challenging users to take the #GetNakedWithMeChallenge in a new campaign geared towards women aged 25-35 featuring Soap & Glory Flake Away Body Scrub. Designed to encourage the Soap & Glory community […]

Magazine Media Factbook |

The News/Media Alliance releases its annual Factbook featuring research and statistics showing the effectiveness of magazines compared to other media, as well as the strong credibility and trust magazine media enjoy with their readers.

Digital 2023: Global Digital Overview

Check out We Are Social and Meltwater’s global report chock full of statistics on Internet, social media, and mobile usage and behaviors. 

Back to School Shopping |

Mintel highlights back-to-school shopping behaviors and top influencers in its annual infographic.

Parenting in America Today

Pew Research Center surveys parents to learn about their parental styles, worries, aspirations, and attitudes. Breakouts by gender, race/ethnicity, and income are included.

Gaming Trends |

Gain insight into consumer video game habits, preferences, path to purchase, and much more in this Mintel infographic series.

Snacking Motivations and Attitudes |

Mintel examines consumer snacking behaviors and preferences in its annual infographic.

10 Hot Consumer Trends | Life in a Climate Impacted Future

Ericsson reveals ten high-tech services that will help fight climate change in the future.

Global CEO Survey: Winning Today’s Race While Running Tomorrow’s

PwC’s annual survey reveals the top opportunities, threats, and challenges of global and American CEOs.

Marketing to Moms |

In this infographic series, Mintel examines attitudes, perceptions, and behaviors of Moms. Insights into Black and Hispanic Moms are included.

Grocery Retailing |

Check out this Mintel infographic series to gain insights into grocery shopping habits of various consumer segments and ways to make your grocery client a leader.

Charitable Giving Trends

4A’s Research surveyed 1,008 consumers to find out their charitable giving habits, including top organization types, frequency, and amounts of giving.

State of Housing in Black America

National Association of Real Estate Brokers examines the current state of homeownership and the mortgage market for Black homebuyers.

Global Powers of Luxury Goods 2022

See who made the list of the top 100 luxury goods companies by sales and top trends in luxury in this global report from Deloitte.

CMO Navigator 2022

Priorities, challenges, strategies, and mindsets of CMOs in America and Canada are featured in this new survey series from dentsu.   

Food and Drink Shopper |

Mintel examines grocery shopping and cooking behavior, as well as preferences of Black and Hispanic consumers. 

Women in the Workplace

This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.

Cooking in America |

Learn more about how the pandemic is impacting cooking behaviors in this Mintel infographic.

Holiday Gift Giving Trends

4A’s Research surveyed consumers about their favorite gifts to give and receive during the year-end holidays, as well as their reasons why. 

State of Home Spending

Angi examines consumer spending on home services and improvement projects. Generational differences are included.

Stress in America

The American Psychological Association reveals the results of its annual survey investigating sources of stress for Americans and how they cope with it.

Physician Learning Preferences

Doximity surveyed physicians to learn their preferences for engaging with medical news and educational information. 

The State of Mental Health in America 2023

The prevalence of mental illness, substance use disorder, and thoughts of suicide among adults and children by state are featured in this annual report from Mental Health America.

Men’s Market | Clothing + Personal Care |

Gain insight into men’s shopping behaviors for apparel and personal care products.