Metrics & Effectiveness

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The State of Ad Viewability

Third Party Content

Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.

Media Predictions 2019

Kantar discusses media and digital predictions for 2019.

Getting Media Right: Extraordinary Marketing Through Integrated, Holistic Advertising |

Kantar Millward Brown shares results of its survey of 468 senior marketing leaders around the world spanning agencies, advertisers, and media companies. Topics include ROI, holistic measurement, media mix, recommendations on the use of insights, integrated strategies, and more.

How People in Latin America Divide Their Attention While Watching TV |

Third Party Content

In this Facebook IQ article, discover how ad campaigns that combine TV and mobile can increase reach in Latin America.

2018 Asia Creative Rankings |

Research Services

Campaign Brief Asia reveals the top Asian agencies, networks, countries, and creative leaders over the past two years. Rankings are based on the tabulated results of 11 international and regional advertising awards from 22 different shows.

Experience More: In the Moment |

Euromonitor has published an excellent global report focusing on how brands are creating interactive experiences to build engagement with consumers.

Digital Brand Advertising and Measurement |

Research Services

IAB surveyed advertisers, agencies, and publishers in 31 European markets to get their perspectives on digital brand ad measurement. Learn about measurement priorities, digital ad quality, key performance indicators, and organization of digital measurement in this report from IAB Europe.

FreeWheel Signature Insights: Engaging the Viewer

Third Party Content

Are shorter ads better? How much does ad repetition annoy viewers? FreeWheel, the thought leaders that bring you the quarterly Video Monetization Report (VMR), deliver this study exploring the science and art of designing a consumer-centric video ad experience.

Content Targeting: Driving Brand Growth Without Collecting User Data |

Research Services

MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.

Skipping Around the World: Optimizing Skippable Video |

Research Services

Magna Global and IPG Media Lab report on video ad skipping trends around the globe.

Marketing to Young Adults in Canada |

Mintel reveals that Canadian young adults are an an attractive target for marketers. In this infographic, you will get tips on the right messaging and media channels to effectively reach them and win their brand loyalty.

Digital Video Viewers and Brand Connection |

Research Services

The IAB conducted a study to gain insight into the Original Digital Video (ODV) audience and to understand the connection between ad-supported ODV viewers and brands. The findings indicate that ODV is an effective advertising platform to reach and engage audiences.

Laughlin Constable Named Best Place to Work in Chicago

4A's Member

CHICAGO, April 12, 2018—Laughlin Constable, a 4A’s Top 25 independent integrated advertising agency, announced that it has been recognized as one of Chicago’s “Best Places to Work” in 2018 by Crain’s Chicago Business.

Influence by the Numbers: The True Impact of Cross-Social Influencer Marketing |

Research Services

FullScreen and Shareablee partnered to study the impact and effectiveness of influencer marketing.

Using Analytics to Improve Customer Engagement |

Research Services

MIT Sloan explores companies from various industries leading the way with analytics and customer engagement, as well as the challenges they face.