Metrics & Effectiveness

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Dimension 2019: Winning in the Age of Authenticity |

Research Services

Kantar Media explores trends in subscription funding of media, advertising in an authentic way, and consumer attitudes toward advertising in this three-part global study.

Successful Marketing Strategies to Reach African Consumers |

Research Services

Africancube gives marketing tips to reach consumers in Africa with the use of social media, influencers, SEO keywords, and market research.

The 2019 No B.S. Buyers Guide for Marketing Analytics

4A's Member

This guide from Alight Analytics will help you identify the right marketing analytics software for your agency.

Prepare for the Unexpected: A Guide to Testing and Learning with Incrementality Measurement |

Third Party Content

Facebook has created a guidebook on incrementality measurement, what can go wrong during marketing experimentation, and what you can do to overcome them.

Industry Pulse: A Look Ahead at 2019

Research Services

Integral Ad Science surveyed digital ad professionals to learn how the challenges they face will drive change in the digital advertising industry.

The State of Ad Viewability

Third Party Content

Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.

Media Predictions 2019

Kantar discusses media and digital predictions for 2019.

How People in Latin America Divide Their Attention While Watching TV |

Third Party Content

In this Facebook IQ article, discover how ad campaigns that combine TV and mobile can increase reach in Latin America.

Experience More: In the Moment |

Euromonitor has published an excellent global report focusing on how brands are creating interactive experiences to build engagement with consumers.

Digital Brand Advertising and Measurement |

Research Services

IAB surveyed advertisers, agencies, and publishers in 31 European markets to get their perspectives on digital brand ad measurement. Learn about measurement priorities, digital ad quality, key performance indicators, and organization of digital measurement in this report from IAB Europe.

FreeWheel Signature Insights: Engaging the Viewer

Third Party Content

Are shorter ads better? How much does ad repetition annoy viewers? FreeWheel, the thought leaders that bring you the quarterly Video Monetization Report (VMR), deliver this study exploring the science and art of designing a consumer-centric video ad experience.

Content Targeting: Driving Brand Growth Without Collecting User Data |

Research Services

MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.

Digital Video Viewers and Brand Connection |

Research Services

The IAB conducted a study to gain insight into the Original Digital Video (ODV) audience and to understand the connection between ad-supported ODV viewers and brands. The findings indicate that ODV is an effective advertising platform to reach and engage audiences.

Laughlin Constable Named Best Place to Work in Chicago

4A's Member

CHICAGO, April 12, 2018—Laughlin Constable, a 4A’s Top 25 independent integrated advertising agency, announced that it has been recognized as one of Chicago’s “Best Places to Work” in 2018 by Crain’s Chicago Business.

Influence by the Numbers: The True Impact of Cross-Social Influencer Marketing |

Research Services

FullScreen and Shareablee partnered to study the impact and effectiveness of influencer marketing.