Think with Google studied thousands of skippable ads across 11 verticals around the world to better understand how creative elements influence brand metrics. The findings helped them develop effective guidelines when creating or adapting a YouTube ad. These guidelines are called “Attract, Brand, Connect, Direct.” See how the ABCDs of YouTube advertising can work for you.
Check out the results of Q&Me’s survey on attitudes towards online ads and social media usage in Vietnam.
Crestline Custom Promotional Products surveyed U.S. consumers to learn which brand mascots are the most memorable and why.
TVSquared examines direct-to-consumer brand advertising to see what’s working, what’t not, and best practices to make more effective TV ads.
This IPA report on creativity is the result of an analysis of almost 600 advertising case studies from 1996-2018. Check out the key findings and steps to take to increase creative effectiveness.
The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]
Africancube gives marketing tips to reach consumers in Africa with the use of social media, influencers, SEO keywords, and market research.
This guide from Alight Analytics will help you identify the right marketing analytics software for your agency.
Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.
Are shorter ads better? How much does ad repetition annoy viewers? FreeWheel, the thought leaders that bring you the quarterly Video Monetization Report (VMR), deliver this study exploring the science and art of designing a consumer-centric video ad experience.
MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.
CHICAGO, April 12, 2018—Laughlin Constable, a 4A’s Top 25 independent integrated advertising agency, announced that it has been recognized as one of Chicago’s “Best Places to Work” in 2018 by Crain’s Chicago Business.
This white paper, prepared by the 4A’s Media Measurement Committee, the Coalition for Innovative Media Measurement (CIMM) and Sequent Partners, looks at offerings from the prominent providers in digital, cross-platform, multi-touch and television attribution, and marketing mix modeling, using comparable criteria.
GfK identifies the drivers of the most effective advertising during the 2017 holiday season and reveals some do’s and don’ts for marketers.
More than 250 marketing professionals gathered at the 4A’s 5th annual Data Summit, a one-day event that brought together leaders from brands, agencies, media outlets and data firms. In this report, we highlight topics covered at the event — including unconventional uses of data, preparing for the EU’s General Data Protection Regulation, cross-device measurement and targeting, and upcoming industry standards.