Metrics & Effectiveness

Study Shows Ad Fraud Cut by 83 Percent in TAG Certified Distribution Channels

Marketing & Communications

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released a study conducted by The 614 Group that found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 83% from the broader industry average.

Agency Metrics that Matter |

Research Services

SoDA conducted a survey to explore business performance measurement within agencies, production companies and design studios. Topics such as employee turnover rates, budget tracking, promoting and maintaining healthy levels of team and client satisfaction, benchmarking data, and much more are explored. View the summary findings and benchmarking data.

Storytelling |

Kantar Millward Brown studies storytelling advertising and its effect on generating emotions, branding, sales, and more.

Advertising Wear-Out: Is it Time for a New Commercial? A New Campaign? |

Communicus examines campaign and ad execution wear-out and gives tips on how to know when to change a campaign.

Marketing Meets Science: How to Set Your Team Up for Success in a Data-first World

Third Party Content

Cloud technology allows marketers to access data more easily and uncover insights more quickly. Alison Wagonfeld, vice president of marketing at Google Cloud, shares three strategies to successfully integrate data, analytics, and machine learning—and increase your marketing productivity.

Television’s Brand Building Power—How it has Changed Over the Years |

MSW●ARS studies the effectiveness of TV advertising in the current fragmented media landscape, finding that the television ad format is as effective now as it was in the 1980s.

Can Big Digital Players Meet P&G’s Measurement Deadline? It’s Far From Certain

4A's Member

P&G wants digital media to get third-party audience measurement accredited by the Media Rating Council

White Paper: Current Practices in Attribution and ROI Analysis

This white paper outlines the attribution and cross-platform ROI landscape. It includes a forward-looking discussion of best practices for both advertisers and agencies.

Facebook Agrees to Measurement Audit

Third Party Content

Facebook sent its top sales executive, Carolyn Everson, to Washington, D.C., to pay a visit to the Association of National Advertisers’ board meeting.

P&G to review all agency contracts in 2017 in four-step plan to bring transparency to media supply chain

Third Party Content

Procter & Gamble’s (P&G) top marketer Marc Pritchard has revealed that it will review all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain.

5 Fixes for Your Online Video Marketing Strategy: Lessons From Google BrandLab

Third Party Content

Kim Larson, global director of Google BrandLab, shares tips for how brand marketers working in online video can better define, share, and positively crush their goals in 2017.

Cross-Media Ad Effectiveness Study |

Research Services

The IAB set out to prove whether or not including desktop and mobile ads in a multi-platform ad campaign improves brand impact. Find out the results!

Understanding Cross Media Reach

Research Services

Nielsen identifies the relationship between digital and TV advertising by measuring the unique and combined reach of each platform.

Push for Standardized Mobile Viewability Metrics by Ad Groups

Third Party Content

New open source code initiative supported by IAB and 4A’s, but Facebook and Google have yet to commit to add tracking code to apps

Facebook Discloses Another Metrics Mishap Affecting Publishers

Third Party Content

Several media companies experienced traffic shortfalls exceeding 10% due to error.