Metrics & Effectiveness

Facebook Discloses Another Metrics Mishap Affecting Publishers

Several media companies experienced traffic shortfalls exceeding 10% due to error.

Facebook Reveals New Advertiser Number Flaws

Facebook has found more flaws in its ad stats, and is making changes to give advertisers more accurate numbers.

Facebook faces class action suit over inflated video metrics

Revelations in September that Facebook overstated video viewing metrics by as much as 80% has spurred a class-action lawsuit from angry marketers, reports Marketing Dive.

What These 3 Auto Trends Mean For Brands

Google’s James Reutershan and Gregory McBroom look at the latest search data and Google Consumer Survey results to highlight changes in the automotive industry and consumer habits, and how those shifts might impact brands.

The 10 Most Watched Ads on YouTube in September

See which ads performed well with YouTube visitors in September.

Google and World’s Biggest Advertisers Form Coalition to Police Ads

4A’s part of group created to improve ads so they won’t be blocked.

Improve Campaign Performance with Mobile

Nicole Beno of Quantcast shares analysis of data from more than 100 companies to paint a picture of consumers’ research and purchase behaviors on mobile and desktop.

MRC Issues Guidelines for Measuring Viewable Impressions in Mobile Web and Mobile In-App Environments

The Media Rating Council has issued the final version of its guidelines for measuring viewable impressions — an important step forward in establishing industry-standard metrics and laying the foundation for cross-channel, cross-platform measurement.

Independent Study Confirms that Decreased TV Advertising Spend Hurts Sales

The impact of decreasing TV ad spend is quite high, according to a study from TiVo Research, 84.51°, A+E Networks, and Turner. The study explores how changes in TV spending impacts advertising effectiveness, especially return for campaigns, reach, frequency, and sales/ROI.

Campbell Ewald Wins Two Gold Effie Awards |

Marketing communications agency Campbell Ewald announced that it has won two 2015 North American Effie Awards for its work on Project Architeuthis, a fictitious social media-based cryptology game, on behalf of the U.S. Navy.

Starcom MediaVest Group, in Partnership with PlaceIQ and Acxiom, Announces Addressable TV Measurement Product, SMG MAPS TV |

Global media communications network Starcom MediaVest Group (SMG) today announced an industry-first addressable TV product-SMG MAPS TV- that activates and measures addressable TV audiences based on brand location visits.

Bryan Weiner’s May 2013 ANA Procurement Conference Presentation |

This presentation on the effective compensation and agency performance measurements in digital media was originally presented by Bryan Wiener, Chairman & CEO, 360i Chairman, 4As Digital Board.

Media Matters | 4A's National TV/Radio Committee: Q&A on Nielsen's Extended Screen and On Demand C3 Measurements |

In 2011, media agencies learned about a new service from Nielsen that could break though the industry’s biggest hurdle with on-demand. This Q&A gives more information.

GroupM and Nielsen to Jointly Develop First-Ever Cross-Platform Advertising Measurement Tool

GroupM and Nielsen today announced a pioneering collaboration to create a new measurement service that will integrate media planning and measurement across television and the Internet.

Media Rating Council Advisory on the Viewable Impression Standard |

The MRC has made significant progress, particularly in the area of shifting digital measurement from a “served” to “viewable” impression standard.