Metrics & Effectiveness

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Campbell Mithun Hires Giles Martin as Director of Analytics and Marketing Accountability

Marketing & Communications

Giles Martin joined the agency on October 17 and will lead its deeper infusion of data analysis and marketing ROI throughout its integrated communications and media offering.

Initiative Launches Performance-Driven Approach to Communications |

Marketing & Communications

Initiative, a media marketing and digital company, is rolling out a new, performance-based approach to communications in which every aspect of its process and product is measuredand optimized for maximum return.