The “Looking Up” Blue Cross and Blue Shield of Florida campaign includes TV, digital, print, direct and social media components. Its goal is to differentiate BCBSF from the competition by forging an emotional relationship with the brand.

Heide Harrell of Little Rock has joined Arkansas advertising agency Mangan Holcomb Partners as a public relations account executive.

Wildfire, a digitally driven, fully integrated marketing company, is earning international attention in two major publications for designs for Winston-Salem based companies.

A new multimedia campaign conceptualized and executed by Arkansas-based advertising agency Mangan Holcomb Partners for Le Bonheur Children’s Hospital in Memphis is telling that story in several unique ways.

In her new role, Sims will work with senior staff to implement marketing communications plans for designated clients, including Harding University, International Greek Food Festival and Keep Arkansas Beautiful Commission.

Children’s Hospital of Wisconsin in Milwaukee will work with Mangan Holcomb to unify and enhance the hospital network’s brand awareness.