Cultivating talented individuals is one of the most important, and challenging, aspects of the business. Whether it’s where to find good people to how to grow them from wide-eyed interns to savvy professionals, we’ve got the goods.
Our MAIP and High School initiatives offer practical experience to young people looking to get their start. The Institute for Advanced Advertising Studies and IPA Foundation Certificate programs give those with a bit more experience the push they need to get into the big leagues. And when they’re ready to take an even bigger jump, our ELP Program can show you how to lead.
So pick your troops and train them well.
The 4A’s provides an extensive collection of material related to Human Resources, including wide selection of agency job descriptions.Learn More
The 4A’s provides an extensive collection of content related to Salary & Compensation.Learn More
The 4A’s 2016 Employee Compensation final report, showing salaries as of May, 2016, has been published. The study includes salary data from agencies of all sizes, reflecting the responses of 279 member agency offices providing data on 28,000 salaries for 236 job titles in 19 job categories.Learn More
This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.Learn More
Download the report America is in the midst of a demographic transition. Today, 41% of the U.S. population is racially and ethnically diverse, and people are increasingly exploring and defining their personal identities. As the U.S. diversifies, there is a unique opportunity to meet America’s expanding entertainment tastes. The media industry has made some progress […]
Deloitte analyzes and guides CIOs through nine trends, strategies, and technologies that will drive new plans over next year.
Considering the changing landscape of our industry in the face of the global pandemic, 4A’s gathered information to aid in understanding the current state, as well as the expectations, of the ever changing organizational design structure of our member agencies. We have crafted this survey on Organizational Design in order to gain insights that will […]
The inaugural 4A’s Advertising Industry Diversity Survey explores diversity representation across the advertising industry in the United States. As employees, clients, and the public increasingly demand that the organizations they work for or do business with model values of equity and inclusion, organizations need to invest in robust and sustainable programs to drive meaningful change. […]
The 4As Management Benchmarks & Financial Barometers Survey was developed to provide agency management with key financial benchmarks relevant to advertising agencies. The survey questionnaire includes 17 questions in 5 key sections: Labor Hours and Staff Utilization Gross Income per Employee Balance Sheet Ratios Agency Compensation Methodologies: Project-Based Client Assignments and AOR / Retainer-Based Client […]
The 2020 survey revealed some very interesting trends in regards to overall benefits where the more personal and softer benefits are on the rise and the traditional health and medical benefits have remained at their traditionally high levels. Some interesting highlights in the family-friendly benefits category show Domestic Partnership benefits increasing to an all-time high […]
Five Commitments: 1. Anti-racism We commit to working with agencies against racism. We will use our influence and our resources to eradicate bias of all kinds. We will provide organization-wide bias training, starting with leadership and HR; we will reinforce or create advocacy/allyship programs; and build platforms and initiatives to create change. Our industry […]
The mission is clear and backed with hard work Read the full article here This summer, IPG released its 2019 EEOC data in response to industry demand for transparency into agencies’ demographic makeup. And like most holding companies, the numbers showed that a gap remains between advertising staffing and what society looks like. IPG has long […]
Agenda (9/21 & 9/22): Monday 2:10PM–2:30PM · Stage Congress Purpose – Industry Rallying Call (Kenya Rutland) Addressing the state of the industry and 4A’s vision to strengthen the advancement of diverse populations through intentional advocacy and collective action. Monday 2:30PM–2:50PM · Stage 4A’s Benchmark Data Release (Simon Fenwick, Matt Kasindorf) 4A’s Matt Kasindorf and Simon Fenwick […]
This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.
Read the original PR Newswire article here Quincy Jones Productions, G-Eazy, The Revels Group, The Art of Chase, David&Goliath, Concept Arts, Pitch 5 Productions, Friendly Vengeance, Gram x Gram and Alchemy Media Join Coalition Along with Center for Policing Equity and Color of Change Rock the Vote and 1 VoteCloser Unite with Coalition to Incite […]
Read original Forbes article here While the advertising industry is still predominantly white, agencies are hoping to increase diversity through new discussions and actions. A key advertising trade organization is hoping to use new survey data about diversity to improve the industry and foster dialogue. The results—collected by the 4As from 165 agencies representing […]
September 17, 2020 Three Leaders: One Role In this conversation, Singleton Beato, Keesha Jean-Baptiste, and Simon Fenwick will take a look back at how the role of Talent, Equity and Inclusion at the 4A’s has evolved, what the role of the 4A’s foundation and 4A’s plays in the talent landscape and where the most impact […]
To all 4A’s Community Members, On Wednesday, September 16, 2020 at 3:00 pm the 4A’s Business Intelligence & Insight group hosted a Virtual conference regarding “State Employment Laws and Tax Requirements relating to Remote Workers (Full-Time Employees and Independent Contractors)”. The discussion was moderated by two attorneys from the firm of Frankfurt Kurnit, Tricia Legittino, co-Chair of the Litigation and Employment […]
Read original MediaPost article here: While companies have spent the last few months scrambling to add diversity to their marketing efforts, new research from Getty Images shows that when it comes to visuals, consumers have very different ideas about inclusivity than your typical art director. Nearly 80% of the people Getty polled around […]