Talent

Your crew. Your squad. The folks who’ve got your back. And they’re awesome.
But, we can turn them into superheroes.

Cultivating talented individuals is one of the most important, and challenging, aspects of the business. Whether it’s where to find good people to how to grow them from wide-eyed interns to savvy professionals, we’ve got the goods.

Our MAIP and High School initiatives offer practical experience to young people looking to get their start. The Institute for Advanced Advertising Studies and IPA Foundation Certificate programs give those with a bit more experience the push they need to get into the big leagues. And when they’re ready to take an even bigger jump, our ELP Program can show you how to lead.

So pick your troops and train them well.

What's Hot in Talent

Human Resources

The 4A’s provides an extensive collection of material related to Human Resources, including wide selection of agency job descriptions.

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Salary & Compensation

The 4A’s provides an extensive collection of content related to Salary & Compensation.

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4A’s 2016 Employee Compensation Study

The 4A’s 2016 Employee Compensation final report, showing salaries as of May, 2016, has been published. The study includes salary data from agencies of all sizes, reflecting the responses of 279 member agency offices providing data on 28,000 salaries for 236 job titles in 19 job categories.

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Confidential Study of Compensation in Member Agencies Now Available

This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.

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Announcing 4A’s Foundation Vanguard Program

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Addressing Systemic Challenges Advancing Sustainable Change   Vision: Vanguard envisions an industry where amplifying and catalyzing the actions for Black employees’ achievement will build a future where they are seen for their limitless talent. Mission: Vanguard provides a platform for growth, impact and exposure of participants, leaders and organizations committed to preparing Black talent and […]

$8.3 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders

4A's Benefits

2019 was another great year for the 4A’s Workers’ Compensation Program, with covered payroll increasing to $10.8 billion, and insured employees increasing to 155,000 employees. The 4A’s Captive continues to enjoy a favorable claims trend while insuring more payroll for less premium again in 2019.  This overall reduction in the cost of insurance has provided […]

Talent Talk: Psychological Safety

July 21, 2020 Over the past month, we have all witnessed the killing of unarmed Black men, the country is standing up and saying “enough” Black Lives Matter. 2020 has been a year of challenges, Simon Fenwick sits down with Jason Rosario and talks about the importance of psychological safety, and how teams can come […]

Talent Talk: Accountability and Impact

July 16, 2020 As Talent Leaders, our influence on organizations, people, and structures is great, and so, therefore our responsibility. As influencers it is no longer ok for us to maintain the status quo, we must commit to being anti-racist and advocates for change, even when it means standing firm and making the hard decisions. […]

BIPOC Owned Media Companies Resource List

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We have curated a list of 350+ minority-owned media outlets (TV & radio stations) to make available to members and non-members. This list has been cultivated primarily from the National Association of Black Owned Broadcasters (NABOB) and the National Telecommunications and Information Administration (NTIA, a division of the United States Department of Commerce), but will […]

Employee Social Media Policy Examples & Relevant Materials |

As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.

Talent Talk: What’s the role of the LGBTQI+ community in changing diversity initiatives in the agency world

June 29, 2020 There is so much going on the world right now, it is easy to forget that it is Pride month. The LGBTQI+ plays an important role in forming culture and leading change. The intersectionality between the Black Lives Matter movement and the Gay movement is intrinsically linked. In this discussion, Brian Vaught, […]

We’re Watching You | Consumers Demand Actions from Brands

Research Services

4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.

Talent Talk: Virtual Culture of Inclusion & Belonging: Communication and bias behind virtual walls

June 23, 2020 Covid-19 and the recent killings of unarmed black people have magnified the racial inequities within the black community. The most asked question in the industry is “What are actionable solutions to fix the issue?” This may be a complex question, but we do know that allyship has proven to be the most […]

Equity & Inclusion in Action

  Dear Industry Leaders, With great intentions I began this journey of collecting and developing content, information and commentary to help the industry maintain the importance of DE&I during and post COVID-19. And then, the murder of George Floyd once again raised the concerns that have plagued this country for generations. The murder of a […]

The Domino Effect: Bracing for Impact

Bruno Gralpois of Agency Mania Solutions outlines four major changes due to COVID-19 that will produce a domino effect within our industry.

2020 State of the Industry Report |

Research Services

Prospect and PublicAffairsAsia share findings from their annual study focusing on talent, salaries, recruitment, retention, and more in both ad agency and in-house roles across Asia Pacific. A section on the impact of COVID-19 on business is included.

Virtual Pitching & Working From Home |

Management Services

As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.

Business As Usual No More | Coronavirus Impact on Business Operations

Research Services

The coronavirus, or COVID-19, is disrupting day-to-day business. 4A’s Research wanted to learn what is being done around the country and in different industries to communicate coronavirus procedures to employees.

Getting to Equal 2020: The Hidden Valley of Culture Makers

Research Services

Accenture measures people’s perceptions and experiences of their workplaces and identifies the factors that can foster a culture of equality.