Talent

Your crew. Your squad. The folks who’ve got your back. And they’re awesome.
But, we can turn them into superheroes.

Cultivating talented individuals is one of the most important, and challenging, aspects of the business. Whether it’s where to find good people to how to grow them from wide-eyed interns to savvy professionals, we’ve got the goods.

Our MAIP and High School initiatives offer practical experience to young people looking to get their start. The Institute for Advanced Advertising Studies and IPA Foundation Certificate programs give those with a bit more experience the push they need to get into the big leagues. And when they’re ready to take an even bigger jump, our ELP Program can show you how to lead.

So pick your troops and train them well.

What's Hot in Talent

Human Resources

The 4A’s provides an extensive collection of material related to Human Resources, including wide selection of agency job descriptions.

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Salary & Compensation

The 4A’s provides an extensive collection of content related to Salary & Compensation.

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4A’s 2016 Employee Compensation Study

The 4A’s 2016 Employee Compensation final report, showing salaries as of May, 2016, has been published. The study includes salary data from agencies of all sizes, reflecting the responses of 279 member agency offices providing data on 28,000 salaries for 236 job titles in 19 job categories.

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Confidential Study of Compensation in Member Agencies Now Available

This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.

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Agency Comms IN FOCUS: Shifting Diversity in Adland

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Recorded Wednesday, April 21, 2021 Join the 4A’s Agency Comms committee’s Rahel Rasu, Chief Communications Officer, Mediabrands for our third In Focus Webinar. Rasu will moderate a conversation with Shannon Miller, Senior Editor of Creativity & Representation, ADWEEK, Pamala Buzick, COO/Director of Partnerships at FREE THE WORK, and Reonna Johnson, Co-Founder of the “In For […]

Nielsen’s Being Seen on Screen: Diverse Representation and Inclusion on TV

4A's Member

Download the report America is in the midst of a demographic transition. Today, 41% of the U.S. population is racially and ethnically diverse, and people are increasingly exploring and defining their personal identities. As the U.S. diversifies, there is a unique opportunity to meet America’s expanding entertainment tastes. The media industry has made some progress […]

Tech Trends 2021

Research Services

Deloitte analyzes and guides CIOs through nine trends, strategies, and technologies that will drive new plans over next year.

Organizational Design Survey (Currently In-Market)

Management Services

Considering the changing landscape of our industry in the face of the global pandemic, 4A’s gathered information to aid in understanding the current state, as well as the expectations, of the ever changing organizational design structure of our member agencies.  We have crafted this survey on Organizational Design in order to gain insights that will […]

Advertising Industry Diversity Survey

Management Services

The inaugural 4A’s Advertising Industry Diversity Survey explores diversity representation across the advertising industry in the United States. As employees, clients, and the public increasingly demand that the organizations they work for or do business with model values of equity and inclusion, organizations need to invest in robust and sustainable programs to drive meaningful change. […]

Management Benchmarks and Financial Barometers Survey (Currently In-Market)

Management Services

The 4As Management Benchmarks & Financial Barometers Survey was developed to provide agency management with key financial benchmarks relevant to advertising agencies. The survey questionnaire includes 17 questions in 5 key sections: Labor Hours and Staff Utilization Gross Income per Employee Balance Sheet Ratios Agency Compensation Methodologies: Project-Based Client Assignments and AOR / Retainer-Based Client […]

Survey Highlights

Management Services

The 2020 survey revealed some very interesting trends in regards to overall benefits where the more personal and softer benefits are on the rise and the traditional health and medical benefits have remained at their traditionally high levels. Some interesting highlights in the family-friendly benefits category show Domestic Partnership benefits increasing to an all-time high […]

The 4A’s Five-Point Media Commitment to supporting BIPOC-owned and targeted media owners

Five Commitments:   1. Anti-racism We commit to working with agencies against racism. We will use our influence and our resources to eradicate bias of all kinds. We will provide organization-wide bias training, starting with leadership and HR; we will reinforce or create advocacy/allyship programs; and build platforms and initiatives to create change. Our industry […]

How FCB Is Building Consistency Into Its Inclusive, Antiracist Culture

4A's Member

The mission is clear and backed with hard work Read the full article here   This summer, IPG released its 2019 EEOC data in response to industry demand for transparency into agencies’ demographic makeup. And like most holding companies, the numbers showed that a gap remains between advertising staffing and what society looks like. IPG has long […]

Recap of Part 1 of the Equity & Inclusion Congress

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Agenda (9/21 & 9/22):   Monday 2:10PM–2:30PM · Stage Congress Purpose – Industry Rallying Call (Kenya Rutland) Addressing the state of the industry and 4A’s vision to strengthen the advancement of diverse populations through intentional advocacy and collective action. Monday 2:30PM–2:50PM · Stage 4A’s Benchmark Data Release (Simon Fenwick, Matt Kasindorf) 4A’s Matt Kasindorf and Simon Fenwick […]

Women in the Workplace

Research Services

This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.

Award-Winning Marketing Shop Cashmere Announces New Partners For Its Social Justice Coalition, OneOpp, In Support Of Ending Police Brutality

4A's Member

Read the original PR Newswire article here Quincy Jones Productions, G-Eazy, The Revels Group, The Art of Chase, David&Goliath, Concept Arts, Pitch 5 Productions, Friendly Vengeance, Gram x Gram and Alchemy Media Join Coalition Along with Center for Policing Equity and Color of Change Rock the Vote and 1 VoteCloser Unite with Coalition to Incite […]

New Ad Industry Diversity Data Provides A New Benchmark—And Room For Improvement

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Read original Forbes article here   While the advertising industry is still predominantly white, agencies are hoping to increase diversity through new discussions and actions.   A key advertising trade organization is hoping to use new survey data about diversity to improve the industry and foster dialogue. The results—collected by the 4As from 165 agencies representing […]

Talent Talk: Three Leaders- One Role

September 17, 2020 Three Leaders: One Role  In this conversation, Singleton Beato, Keesha Jean-Baptiste, and Simon Fenwick will take a look back at how the role of Talent, Equity and Inclusion at the 4A’s has evolved, what the role of the 4A’s foundation and 4A’s plays in the talent landscape and where the most impact […]

State Employment Laws and Tax Requirements relating to Remote Workers (Full-Time Employees and Independent Contractors) |

To all 4A’s Community Members, On Wednesday, September 16, 2020 at 3:00 pm the 4A’s Business Intelligence & Insight group hosted a Virtual conference regarding “State Employment Laws and Tax Requirements relating to Remote Workers (Full-Time Employees and Independent Contractors)”.  The discussion was moderated by two attorneys from the firm of  Frankfurt Kurnit, Tricia Legittino, co-Chair of the Litigation and Employment […]