Talent

Your crew. Your squad. The folks who’ve got your back. And they’re awesome.
But, we can turn them into superheroes.

Cultivating talented individuals is one of the most important, and challenging, aspects of the business. Whether it’s where to find good people to how to grow them from wide-eyed interns to savvy professionals, we’ve got the goods.

Our MAIP and High School initiatives offer practical experience to young people looking to get their start. The Institute for Advanced Advertising Studies and IPA Foundation Certificate programs give those with a bit more experience the push they need to get into the big leagues. And when they’re ready to take an even bigger jump, our ELP Program can show you how to lead.

So pick your troops and train them well.

What's Hot in Talent

Human Resources

The 4A’s provides an extensive collection of material related to Human Resources, including wide selection of agency job descriptions.

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Salary & Compensation

The 4A’s provides an extensive collection of content related to Salary & Compensation.

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4A’s 2016 Employee Compensation Study

The 4A’s 2016 Employee Compensation final report, showing salaries as of May, 2016, has been published. The study includes salary data from agencies of all sizes, reflecting the responses of 279 member agency offices providing data on 28,000 salaries for 236 job titles in 19 job categories.

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Confidential Study of Compensation in Member Agencies Now Available

This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.

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2018 Employee Compensation Study Completed

The 2018 Employee Compensation final report, showing salaries as of May 2018, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 333 member agency offices providing data on over 30,000 salaries for 233 job titles in 19 job categories.

2019 Salary Guide

Research Services

The Creative Group gives an exclusive look at the latest salary and employment trends in the creative and marketing fields in this annual report.

Bringing Working Culture into the 21st Century

Third Party Content

CreativeBrief explores the state of agency working culture today.

Striking Similarities and Disconcerting Disconnects: Employers, Workers, and Retirement Security

Research Services

The Transamerica Center for Retirement Studies explores the retirement preparedness of American workers and the influence demographics has on retirement.

The Face of Talent 2018 Report

In early August, the 4A’s hosted its eighth annual The Face of Talent, recognizing and celebrating a diverse group of aspiring advertising hopefuls from across the 4A’s diversity and inclusion initiatives, along with educators and agency leaders who advocate and champion diversity across the marketing communications industry. It marked the first time the weeklong series of events took place under the banner of the 4A’s Foundation, which recently brought together programs including the Multicultural Advertising Intern Program (MAIP) and its alumni association, the 4A’s scholarship & grant program, and its high school initiatives, including two New York City–based public high schools: the High School for Innovation in Advertising and Media (IAM) and the Manhattan Early College School for Advertising (MECA).

4A’s The Face of Talent Celebrates 45-Year Legacy of Fostering Diverse Talent for the Ad Industry, Recognizes Today’s Bright Stars and Champions

Marketing & Communications

On August 6-10, 2018, the 4A’s hosted its eighth annual The Face of Talent, recognizing and celebrating a diverse group of aspiring advertising hopefuls from across the 4A’s diversity and inclusion initiatives, along with educators and agency leaders who advocate and champion diversity across the marketing communications industry. It marked the first time the weeklong series of events took place under the banner of the 4A’s Foundation, which recently brought together programs including the Multicultural Advertising Intern Program (MAIP) and its alumni association, the 4A’s scholarship & grant program, and its high school initiatives, including two New York City–based public high schools: the High School for Innovation in Advertising and Media (IAM) and the Manhattan Early College School for Advertising (MECA).

Under-Vacationed America: A State-by-State Look at Time off and Travel

Research Services

Discover which U.S. states use the most vacation days and who uses the least in this report from Project: Time Off.

4A’s, AAF, ANA and ARF Respond to U.S. Census Citizenship Question in Joint Statement

In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”

The 4A’s Hosts Eighth Annual The Face of Talent Event

Marketing & Communications

Next month, the 4A’s will host its eighth annual The Face of Talent, a weeklong series of events celebrating and showcasing a vibrant and diverse pool of aspiring advertising hopefuls, bringing them together with agency leaders and their clients who advocate and champion diversity across the advertising and marketing communications industries.

Why Diversity of Talent is a Matter of Life and Death for Creative Agencies. And What to Do About It

Third Party Content

Susan Credle, Global Chief Creative Officer, FCB, shares what she’s doing to fill the diversity void in creative agencies in this Think with Google article. 

Organizing Your Agency for Social: Social Media Team Frameworks, Staffing & Future-Proofing

Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.

Summer Lovin’ Your Internship

4A's Member

Janet Northen, EVP, Director of Agency Communications at McKinney shares tips to summer interns helping them figure out what their internship can do for them. This summer, the agency will celebrate 20 years of “Mterns,” including the third recipient of the Joni Madison Diversity Scholarship, McKinney’s 10th MAIP intern, and first-ever army veteran Mtern.

The State of Gender Equality in the Media and Marketing Industry in Asia Pacific

Research Services

Campaign Asia-Pacific and Kantar share results of their investigation into gender equality and sexual harassment in the media and marketing industry across the Asia-Pacific region.

2018 Deloitte Millennial Survey

Research Services

Deloitte has released its latest annual global millennials survey. For the first time, it also includes opinions from Gen Zers.

Industry Veterans Earn VP Roles for Outstanding Contributions to Agency

4A's Member

Pittsburgh – April 5, 2018 – Gatesman, one of the fastest-growing, mid-sized, privately owned marketing communications agencies, has promoted Desiree Bartoe and Beth Thompson to VP, group account directors on the public relations and social media team, and Mark DiPietro to VP, creative director.