Talent

Your crew. Your squad. The folks who’ve got your back. And they’re awesome.
But, we can turn them into superheroes.

Cultivating talented individuals is one of the most important, and challenging, aspects of the business. Whether it’s where to find good people to how to grow them from wide-eyed interns to savvy professionals, we’ve got the goods.

Our MAIP and High School initiatives offer practical experience to young people looking to get their start. The Institute for Advanced Advertising Studies and IPA Foundation Certificate programs give those with a bit more experience the push they need to get into the big leagues. And when they’re ready to take an even bigger jump, our ELP Program can show you how to lead.

So pick your troops and train them well.

What's Hot in Talent

Human Resources

The 4A’s provides an extensive collection of material related to Human Resources, including wide selection of agency job descriptions.

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Salary & Compensation

The 4A’s provides an extensive collection of content related to Salary & Compensation.

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4A’s 2016 Employee Compensation Study

The 4A’s 2016 Employee Compensation final report, showing salaries as of May, 2016, has been published. The study includes salary data from agencies of all sizes, reflecting the responses of 279 member agency offices providing data on 28,000 salaries for 236 job titles in 19 job categories.

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Confidential Study of Compensation in Member Agencies Now Available

This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.

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Media 2020 and Beyond: Key Findings

MediaSense surveyed senior marketers and interviewed industry leaders around the globe to learn how they are preparing for the future media ecosystem.

Talent Roundtable White Paper

Research Services

EACA, edcom, and Kantar organized a roundtable of professionals from the advertising world in Europe to discuss the state of ad industry talent, staff retention, and how agencies and universities can foster engagement.

Evolution of the Advertising Agency Business

Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

4 FAQ’s: 4A’s Face of Talent

Diversity Initiatives

1. What goes on at Face of Talent? For maip fellows, The Face of Talent is a five-day program marking the culmination of an extensive internship to prepare them for an entry-level agency role. For agency recruiters, resource managers, and other talent professionals, Face of Talent offers two days of face time with the 2019 […]

Internet Trends 2019

Research Services

Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!

2019 Deloitte Millennial Survey

Research Services

Deloitte released its annual global Millennial survey — also featuring Gen Z insights — that highlights general attitudes and workplace behaviors. 

Lightening the Mental Load That Holds Women Back

Research Services

BCG reveals findings from its survey of more than 6,500 employees in committed relationships in 14 countries to determine who bears the most responsibility for common household tasks — men or women.

State of the Industry Report 2019

Research Services

Prospect and PublicAffairsAsia share the findings from their annual survey of practitioners in the communications and corporate affairs industry in Asia Pacific.

Getting to Equal 2019: Creating a Culture that Drives Innovation

Research Services

Accenture measures people’s perceptions and experiences of their workplaces and identifies the factors that can foster a culture of equality.

The CMO Survey

Research Services

Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society.

2019 Job Market Report

Research Services

24 Seven looks at the work attitudes and behaviors of 2,000 professionals and hiring managers across multiple industries including digital marketing, advertising, and creative services.

California Employment Law Changes You Need to Know

Management Services

Frankfurt Kurnit Klein+Selz provides a handy summary of the legislative changes affecting hiring practices, employment agreements, employee classification, training, and more in California.

Employment Laws NY Employers Need to Know in 2019

Management Services

New York employers may still be reeling from all of the employment law changes in 2018. Moses & Singer discusses ten important changes in the law employers want to make sure they are implementing in 2019.

Visualizing Diversity in Advertising Around the World

Research Services

Shutterstock surveyed marketers around the world to find out how they’re incorporating diverse imagery in advertising and marketing campaigns.

The SoDA Report | Global Digital Outlook

Research Services

SoDA and Forrester feature research digital trends to watch, growth in digital marketing budgets, agency landscape trends, and client-agency relations.