Talent

Your crew. Your squad. The folks who’ve got your back. And they’re awesome.
But, we can turn them into superheroes.

Cultivating talented individuals is one of the most important, and challenging, aspects of the business. Whether it’s where to find good people to how to grow them from wide-eyed interns to savvy professionals, we’ve got the goods.

Our MAIP and High School initiatives offer practical experience to young people looking to get their start. The Institute for Advanced Advertising Studies and IPA Foundation Certificate programs give those with a bit more experience the push they need to get into the big leagues. And when they’re ready to take an even bigger jump, our ELP Program can show you how to lead.

So pick your troops and train them well.

What's Hot in Talent

Human Resources

The 4A’s provides an extensive collection of material related to Human Resources, including wide selection of agency job descriptions.

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Salary & Compensation

The 4A’s provides an extensive collection of content related to Salary & Compensation.

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4A’s 2016 Employee Compensation Study

The 4A’s 2016 Employee Compensation final report, showing salaries as of May, 2016, has been published. The study includes salary data from agencies of all sizes, reflecting the responses of 279 member agency offices providing data on 28,000 salaries for 236 job titles in 19 job categories.

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Confidential Study of Compensation in Member Agencies Now Available

This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.

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The Cost of Loneliness

The Li.st Berlin Cameron, and  Benenson Strategy Group worked together on research to find the hidden costs of loneliness for women at work. 

Women in the Workplace

This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.

An Agency Perspective on Talent Recruitment & Retention Strategies | Reporting & Analytics

Recruiting and retaining talent has become one of the most pressing topics for agencies and marketers alike. As a result, it is sometimes challenging to determine a suitable candidate for any given position given the wide range of candidate expertise. Furthermore, finding the right talent in Analytics and Insights can mean the difference between an […]

Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers)

Over the past year, there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together. This work was created by a cross-industry collaboration. The 4A’s, the ANA, and AIMM, with […]

Evolution of the Advertising Agency Business

4A’s Research illustrates changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

Guidelines for Buyers (Agencies and Marketers) When Doing Business with Diverse Media Suppliers

Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together. This work was created by a cross-industry collaboration. The 4A’s, the ANA, and AIMM, with […]

Agency Statistics |

Statistics on agency employment patterns, number of ad agencies in the U.S., top cities by number of agencies and employees, and more.

Managing Mental Health | Personal and Agency Workplace Solutions

4A’s Research partnered with Researchscape to survey 1,000 people about their current mental health.

Salary Guide 2022 |

The Creative Group gives an exclusive look at the latest salary and employment trends in the creative and marketing fields in this annual report.

Agency Comms IN FOCUS: Shifting Diversity in Adland

Recorded Wednesday, April 21, 2021 Join the 4A’s Agency Comms committee’s Rahel Rasu, Chief Communications Officer, Mediabrands for our third In Focus Webinar. Rasu will moderate a conversation with Shannon Miller, Senior Editor of Creativity & Representation, ADWEEK, Pamala Buzick, COO/Director of Partnerships at FREE THE WORK, and Reonna Johnson, Co-Founder of the “In For […]

Nielsen’s Being Seen on Screen: Diverse Representation and Inclusion on TV

Download the report America is in the midst of a demographic transition. Today, 41% of the U.S. population is racially and ethnically diverse, and people are increasingly exploring and defining their personal identities. As the U.S. diversifies, there is a unique opportunity to meet America’s expanding entertainment tastes. The media industry has made some progress […]

Organizational Design Survey (Currently In-Market)

Considering the changing landscape of our industry in the face of the global pandemic, 4A’s gathered information to aid in understanding the current state, as well as the expectations, of the ever changing organizational design structure of our member agencies.  We have crafted this survey on Organizational Design in order to gain insights that will […]

Advertising Industry Diversity Survey

The inaugural 4A’s Advertising Industry Diversity Survey explores diversity representation across the advertising industry in the United States. As employees, clients, and the public increasingly demand that the organizations they work for or do business with model values of equity and inclusion, organizations need to invest in robust and sustainable programs to drive meaningful change. […]

Management Benchmarks and Financial Barometers Survey

The 4As Management Benchmarks & Financial Barometers Survey was developed to provide agency management with key financial benchmarks relevant to advertising agencies. The survey questionnaire includes 17 questions in 5 key sections: Labor Hours and Staff Utilization Gross Income per Employee Balance Sheet Ratios Agency Compensation Methodologies: Project-Based Client Assignments and AOR / Retainer-Based Client […]

Survey Highlights

The 2020 survey revealed some very interesting trends in regards to overall benefits where the more personal and softer benefits are on the rise and the traditional health and medical benefits have remained at their traditionally high levels. Some interesting highlights in the family-friendly benefits category show Domestic Partnership benefits increasing to an all-time high […]