Talent

Your crew. Your squad. The folks who’ve got your back. And they’re awesome.
But, we can turn them into superheroes.

Cultivating talented individuals is one of the most important, and challenging, aspects of the business. Whether it’s where to find good people to how to grow them from wide-eyed interns to savvy professionals, we’ve got the goods.

Our MAIP and High School initiatives offer practical experience to young people looking to get their start. The Institute for Advanced Advertising Studies and IPA Foundation Certificate programs give those with a bit more experience the push they need to get into the big leagues. And when they’re ready to take an even bigger jump, our ELP Program can show you how to lead.

So pick your troops and train them well.

What's Hot in Talent

Human Resources

The 4A’s provides an extensive collection of material related to Human Resources, including wide selection of agency job descriptions.

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Salary & Compensation

The 4A’s provides an extensive collection of content related to Salary & Compensation.

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4A’s 2016 Employee Compensation Study

The 4A’s 2016 Employee Compensation final report, showing salaries as of May, 2016, has been published. The study includes salary data from agencies of all sizes, reflecting the responses of 279 member agency offices providing data on 28,000 salaries for 236 job titles in 19 job categories.

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Confidential Study of Compensation in Member Agencies Now Available

This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.

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Industry Veterans Earn VP Roles for Outstanding Contributions to Agency

4A's Member

Pittsburgh – April 5, 2018 – Gatesman, one of the fastest-growing, mid-sized, privately owned marketing communications agencies, has promoted Desiree Bartoe and Beth Thompson to VP, group account directors on the public relations and social media team, and Mark DiPietro to VP, creative director.

Austin Williams Hires Three Across Digital Practice

4A's Member

Hauppauge, NY (April 16, 2018) – Digital advertising, branding and marketing agency Austin Williams today announced three new hires, responding to early 2018 growth across its digital marketing practice in verticals including healthcare, higher education and financial services.

4A’s Accelerate 2018 Report

The 4A’s flagship conference, formerly known as Transformation, re-launched this spring as 4A’s Accelerate — a name that illustrates the speed of change required to thrive in today’s ever-changing marketplace.

Getting to Equal 2018: Creating a Culture Where Everyone Thrives

Research Services

Accenture measures people’s perceptions and experiences of their workplaces and identifies the factors that can foster a culture of equality.

4A’s SXSW 2018 – Creativity from Diversity Report

4A’s Chick Foxgrover, EVP, Creative Technologies and Innovation attended SXSW again this year. Here is a report of some of the dominant themes and a survey of the brand activations at this major creative culture event.

Deutsch Welcomes Adhemas Batista as EVP, Head of Design

4A's Member

Deutsch today announced it has hired Adhemas Batista as EVP, head of design, to lead the agency’s design vision for all Los Angeles clients.

Aspire to Agency Leadership? Start Your Prep Now.

Learning & Development

Are you ready to prepare for the next stage in your agency career and gain expertise in the four key areas of leading people, leading clients, leading growth, and leading the business?

The 80-Year-Old Millennial: How Millennials Imagine Health, Wealth, and Work in 50 Years

Research Services

Prudential surveyed Millennials to learn their thoughts on the advancements and challenges they might face in 50 years in the workforce, technology, healthcare, and finance.

4A’s Talent@2030 Report

On March 6-7, Talent, HR and business leaders came together to tackle the real talent issues and explore practical solutions facing the industry today. This report shows highlights from the conference.

State of the Industry Report 2018

Research Services

Prospect and PublicAffairsAsia share the findings from their survey of practitioners in the communications and corporate affairs industry in Asia Pacific.

Job Market Report 2018

24 Seven looks at the behaviors and attitudes of nearly 2,000 professionals across multiple industries including digital marketing, advertising, and creative services.

“What Gets Measured Gets Done” — Diversity Inclusion Index Info Session

Learning & Development

We are proud to announce that the 4A’s is a supporting partner of She Runs It™ and Diversity Best Practices (DBP) in their creation of the Inclusion and Diversity Accountability Consortium (IDAC) for the marketing and media industry. View the introductory information session here.

4A’s Unveils Enlightened Workplace Certification® Program

The 4A’s has unveiled a unique, far-ranging program aimed at creating safe and productive work environments that create cultures of inclusion, equity, creative dialogue and social transformation. The intent is to support agencies in eliminating discrimination, harassment, bullying, intimidation and retaliation.

4A’s Issues Fair Play Charter for Minority-Owned and Minority-Targeted Media

Marketing & Communications

The charter, written by the 4A’s Media Leadership Council (MLC), was inspired by discussions with Kizart Media Partners and the multicultural media owner community to address questions around perceived “no Hispanic”/“no urban” dictates in the media-buying process. It asks agencies to commit to the charter or to incorporate the charter into agency policies and procedures.

Fair Play Charter — Minority-Owned and Minority-Targeted Media

Media Services

The Media Leadership Council (MLC) of the 4A’s is issuing this Fair Play Charter to its members as guidance and agreement to fair and equitable treatment to owners of minority-owned and -targeted media. Fair Play represents a recommitment to nondiscriminatory practices in media buying process.