Students from Manhattan Early College School for Advertising (MECA) High School visited the 4A’s New York City offices on June 13, 2016 on their way to a media immersion day at MetaVision (GroupM). The students took in the views of the 4A’s 16th floor balcony. MetaVision hosted 16 high school freshmen from MECA for the day. […]

On June 8, 2016, the 4A’s gathered some of the most important journalists covering the advertising, marketing and media industries today. CMO Dana Anderson of Mondelēz International gave a fun and informative talk on how the global marketing firm is managing change. Attendees also heard the inside scoop from The Wall Street Journal, The New York […]

Gender equality was a hot topic at the 4A’s Transformation Conference in March 2016. Ad veteran Madonna Badger opened the Women, Advertising and the Future panel up with the personal story of how she lost her three daughters and parents in a Christmas Day fire in 2011. After spending a year in Arkansas, she returned to […]

In our See It & Be It Series, the 4A’s asks industry leaders—who are female or from traditionally underrepresented groups in the ad industry—to provide their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men. Here is what SapientNitro’s Kristin Berggren had to say:   On […]

In our See It & Be It Series, the 4A’s asks industry leaders—who are female or from traditionally underrepresented groups in the ad industry—to provide their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men. Here is what Kat Gordon, founder of The 3% Conference, had […]

This 4A’s and LinkedIn study delves into the reasons why the advertising industry has a higher employee turnover rate than related industries.

4A’s Management Practitioners Forum (Monday, March 21, 2016) – If You Build It, They Will Stay moderated by Andrew Graff, CEO, Allen & Gerritsen. Panelists include Eileen Benwitt, EVP, Chief Talent Officer at Horizon Media, Michael Burns, Head of Export at IPA, Diane Fakhouri, Sr. Partner, Executive Director of Learning & Development for North America at Ogilvy & Mather Worldwide, and Jennifer Frieman, Chief Talent Officer at Momentum WW.

McKinney announced today that it has named Sue Roche chief talent officer. Roche’s track record spans four decades of talent management leadership in the marketing and advertising, education and tech sectors.

Developed by the 4A’s finance committees, this paper helps facilitate and inform agency-client discussions related to the composition of effective and efficient marketing investment.

A series of regularly updated surveys on employee benefits in agencies.

For more information on how you or your organization can donate, contact Al Benoit ([email protected]).

The 4A’s, the leading trade association representing the advertising agency business, is closing out the year with a focus on talent development initiatives and certifications.

MEC was named one of the 50 Best Places to Work in Advertising & Media by Advertising Age today, among a carefully selected group of forward-thinking companies investing in talent.

The 4A’s will host its fifth annual CreateTech conference from November 11 to 12 in New York City, New York.

The 4A’s today announced a roster of notable speakers who will participate in its second annual Talent@2030 Conference. The event will take place during Advertising Week in New York City, September 29–30, 2015.