Talent

Your crew. Your squad. The folks who’ve got your back. And they’re awesome.
But, we can turn them into superheroes.

Cultivating talented individuals is one of the most important, and challenging, aspects of the business. Whether it’s where to find good people to how to grow them from wide-eyed interns to savvy professionals, we’ve got the goods.

Our MAIP and High School initiatives offer practical experience to young people looking to get their start. The Institute for Advanced Advertising Studies and IPA Foundation Certificate programs give those with a bit more experience the push they need to get into the big leagues. And when they’re ready to take an even bigger jump, our ELP Program can show you how to lead.

So pick your troops and train them well.

What's Hot in Talent

Human Resources

The 4A’s provides an extensive collection of material related to Human Resources, including wide selection of agency job descriptions.

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Salary & Compensation

The 4A’s provides an extensive collection of content related to Salary & Compensation.

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4A’s 2016 Employee Compensation Study

The 4A’s 2016 Employee Compensation final report, showing salaries as of May, 2016, has been published. The study includes salary data from agencies of all sizes, reflecting the responses of 279 member agency offices providing data on 28,000 salaries for 236 job titles in 19 job categories.

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Confidential Study of Compensation in Member Agencies Now Available

This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.

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Talent Talk: What’s the role of the LGBTQI+ community in changing diversity initiatives in the agency world

June 29, 2020 There is so much going on the world right now, it is easy to forget that it is Pride month. The LGBTQI+ plays an important role in forming culture and leading change. The intersectionality between the Black Lives Matter movement and the Gay movement is intrinsically linked. In this discussion, Brian Vaught, […]

Talent Talk: Virtual Culture of Inclusion & Belonging: Communication and bias behind virtual walls

June 23, 2020 Covid-19 and the recent killings of unarmed black people have magnified the racial inequities within the black community. The most asked question in the industry is “What are actionable solutions to fix the issue?” This may be a complex question, but we do know that allyship has proven to be the most […]

Equity & Inclusion in Action

  Dear Industry Leaders, With great intentions I began this journey of collecting and developing content, information and commentary to help the industry maintain the importance of DE&I during and post COVID-19. And then, the murder of George Floyd once again raised the concerns that have plagued this country for generations. The murder of a […]

The Domino Effect: Bracing for Impact

Bruno Gralpois of Agency Mania Solutions outlines four major changes due to COVID-19 that will produce a domino effect within our industry.

Virtual Pitching & Working From Home |

As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.

See It & Be It: Sarah Fahim – Strategy & Research, ARGONAUT Inc.

“See It & Be It” is part of the 4A’s women and diversity leadership series. As part of this initiative, we invite members to tell us their stories. Here, Sarah Fahim shares her experiences and views.   Women in advertising. What comes to mind when you hear this phrase?   A flood of thoughts. I had […]

4 FAQ’s: 4A’s Face of Talent

1. What goes on at Face of Talent? For maip fellows, The Face of Talent is a five-day program marking the culmination of an extensive internship to prepare them for an entry-level agency role. For agency recruiters, resource managers, and other talent professionals, Face of Talent offers two days of face time with the 2019 […]

California Employment Law Changes You Need to Know

Frankfurt Kurnit Klein+Selz provides a handy summary of the legislative changes affecting hiring practices, employment agreements, employee classification, training, and more in California.

Employment Laws NY Employers Need to Know in 2019

New York employers may still be reeling from all of the employment law changes in 2018. Moses & Singer discusses ten important changes in the law employers want to make sure they are implementing in 2019.

2018 Employee Compensation Study Completed |

The 2018 Employee Compensation final report, showing salaries as of May 2018, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 333 member agency offices providing data on over 30,000 salaries for 233 job titles in 19 job categories.

The Face of Talent 2018 Report

In early August, the 4A’s hosted its eighth annual The Face of Talent, recognizing and celebrating a diverse group of aspiring advertising hopefuls from across the 4A’s diversity and inclusion initiatives, along with educators and agency leaders who advocate and champion diversity across the marketing communications industry. It marked the first time the weeklong series of events took place under the banner of the 4A’s Foundation, which recently brought together programs including the Multicultural Advertising Intern Program (MAIP) and its alumni association, the 4A’s scholarship & grant program, and its high school initiatives, including two New York City–based public high schools: the High School for Innovation in Advertising and Media (IAM) and the Manhattan Early College School for Advertising (MECA).

4A’s The Face of Talent Celebrates 45-Year Legacy of Fostering Diverse Talent for the Ad Industry, Recognizes Today’s Bright Stars and Champions

On August 6-10, 2018, the 4A’s hosted its eighth annual The Face of Talent, recognizing and celebrating a diverse group of aspiring advertising hopefuls from across the 4A’s diversity and inclusion initiatives, along with educators and agency leaders who advocate and champion diversity across the marketing communications industry. It marked the first time the weeklong series of events took place under the banner of the 4A’s Foundation, which recently brought together programs including the Multicultural Advertising Intern Program (MAIP) and its alumni association, the 4A’s scholarship & grant program, and its high school initiatives, including two New York City–based public high schools: the High School for Innovation in Advertising and Media (IAM) and the Manhattan Early College School for Advertising (MECA).

The 4A’s Hosts Eighth Annual The Face of Talent Event

Next month, the 4A’s will host its eighth annual The Face of Talent, a weeklong series of events celebrating and showcasing a vibrant and diverse pool of aspiring advertising hopefuls, bringing them together with agency leaders and their clients who advocate and champion diversity across the advertising and marketing communications industries.

Organizing Your Agency for Social: Social Media Team Frameworks, Staffing & Future-Proofing

Available to non-members for a limited time. The 4As’ social media committee has written a comprehensive white paper to help agencies organize a social media practice for sustainability and success for their clients and business.

Summer Lovin’ Your Internship

Janet Northen, EVP, Director of Agency Communications at McKinney shares tips to summer interns helping them figure out what their internship can do for them. This summer, the agency will celebrate 20 years of “Mterns,” including the third recipient of the Joni Madison Diversity Scholarship, McKinney’s 10th MAIP intern, and first-ever army veteran Mtern.