Whitepapers

Because thought leadership isn’t just for breakfast anymore.

All Surveys, Studies, Reports and White Papers

Nielsen Design Impact Award Chronicles

Research Services

Check out this year’s winners of the Nielsen Design Impact Award, as well as case studies on their successful packaging redesign.

Voice Playbook | The Definitive Marketer’s Guide to Voice

4A's Member

360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned over the past year exploring and executing voice.

Hispanic Market Guide

Research Services

The Culture Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializes in the Hispanic market.

A Guide to Progressive Gender Portrayals in Advertising

Research Services

This report from the World Federation of Advertisers examines how women are portrayed in advertising and challenges marketers to stop producing stereotypical ads. The WFA encourages brands to use a more progressive portrayal of both sexes in ads, along with guidelines on how to accomplish this.

2018 Deloitte Millennial Survey

Research Services

Deloitte has released its latest annual global millennials survey. For the first time, it also includes opinions from Gen Zers.

Connected Consumer: How Consumer Shop and Buy Clothes

Research Services

PYMNTS examines consumer shopping habits to learn about apparel and accessory purchases across generations.

Content Targeting: Driving Brand Growth Without Collecting User Data

Research Services

MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.

Essential Facts About the Computer and Video Game Industry

Research Services

The Entertainment Software Association examines the video game purchasing and playing habits of gamers.

State of Black America

Research Services

Find out how African-Americans and Hispanic-Americans are faring in the areas of economics, employment, education, health, housing, criminal justice, and civic participation in the National Urban League’s annual report.