Whitepapers

Because thought leadership isn’t just for breakfast anymore.

All Surveys, Studies, Reports and White Papers

The Rules of NextGen Loyalty

Research Services

Alliance Data developed rules to help brands better connect with Gen Z and Millennial consumers to gain their loyalty. 

Under-Vacationed America: A State-by-State Look at Time off and Travel

Research Services

Discover which U.S. states use the most vacation days and who uses the least in this report from Project: Time Off.

Communications Market Report 2018

Research Services

This report from Ofcom contains industry data and consumer behavior for TV, radio, audio-visual, telecoms & networks, Internet & online content, and the postal sector in the United Kingdom. Subjects include communications revenues, household spending, adoption and purchasing of services, the changing TV landscape, and the use of online images.

Hotel Chain Development Pipelines in Africa

Research Services

W Hospitality Group shares its annual report on the growth of the hotel industry in Africa. This year, 41 international and regional contributors reported on the pipeline activity of 418 hotels in 54 countries located in North Africa, sub-Saharan Africa, and the Indian Ocean islands.

CMO Survey 2018: How Brands Win in the Digital Economy

Research Services

A global survey of CMOs and senior-level marketers by Dentsu Aegis provides insight into their perspectives on marketing budgets, digital media, management consultancies, data usage, data breaches, GDPR, working with agencies, how to capitalize on consumer attention, and strategies to stay relevant. Learn more here.

R3 New Business League Report – June 2018

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. Here are the PDFs from June 2018 available for all users to view.

Caribbean Market Overview

Research Services

This report from CIBC provides an overview of the current economic and financial outlook for 24 Caribbean islands.

Experience More: In the Moment

Euromonitor has published an excellent global report focusing on how brands are creating interactive experiences to build engagement with consumers.

Outdoor Recreation Participation Report

Research Services

The Outdoor Foundation reports on the participation of children, teens, and adults, as well as Hispanics, African-Americans, and Asian-Americans in outdoor activities—ranging from running to skateboarding to hunting.