Whitepapers

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All Surveys, Studies, Reports and White Papers

2024 Tech Trends Report

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

Business Creative Report: Ranking of the World’s Most Awarded Ads

Adforum ranks the most awarded ad campaigns in nine industries.

Agency Search Consultants List

The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.

Multi-Currency National TV Demo-Base Ratings Not Ready For Prime Time

MTD Cover

While agencies are carefully assessing alternative currency initiatives, the 4A’s Measurement Committee believes that the advertising industry is not yet prepared to move to multi-currency national TV demo-based ratings in 2024. There are a multitude of factors and barriers that appear likely to prevent the adoption of additional currency solutions in the marketplace. This 4A’s […]

Navigating the Health Data Privacy Landscape: A Guide for Agencies |

4A’s and CHC Member-Exclusive Guidance The healthcare and data privacy landscape in the United States has been changing dramatically in recent years driven by various developments, key among them the Supreme Court’s decision in Dobbs v. Jackson. The absence of a comprehensive federal-level privacy law in the U.S and the growing patchwork of omnibus state […]

2024 Camping Report

The Dyrt shares findings on camper demographics, planning and booking habits, and camping property trends.

Affluent Outlook

Ipsos explores all aspects of the affluent market, including media habits, shopping behaviors, return to work, and even pickleball playing!

2024 Tech Trends and the 50+

Check out this report from AARP to learn about tech ownership & usage and online behaviors of Gen X, Baby Boomers, and Seniors.