The 4A’s produces or co-produces whitepapers on a broad variety of topics.
Browse the top categories below:
Check out this year’s winners of the Nielsen Design Impact Award, as well as case studies on their successful packaging redesign.
360i created this go-to manual for understanding the complex voice ecosystem and shares what they learned over the past year exploring and executing voice.
The Culture Marketing Council provides demographic profiles and media habits of Hispanic consumers, as well as a list of top advertising, marketing, and media companies specializes in the Hispanic market.
This report from the World Federation of Advertisers examines how women are portrayed in advertising and challenges marketers to stop producing stereotypical ads. The WFA encourages brands to use a more progressive portrayal of both sexes in ads, along with guidelines on how to accomplish this.
Deloitte has released its latest annual global millennials survey. For the first time, it also includes opinions from Gen Zers.
PYMNTS examines consumer shopping habits to learn about apparel and accessory purchases across generations.
MAGNA, IPG Media Lab, and Zefr conducted a study to see if brands can effectively reach consumers on YouTube without collecting user data.
The Entertainment Software Association examines the video game purchasing and playing habits of gamers.
Find out how African-Americans and Hispanic-Americans are faring in the areas of economics, employment, education, health, housing, criminal justice, and civic participation in the National Urban League’s annual report.