The 4A’s produces or co-produces whitepapers on a broad variety of topics.
Browse the top categories below:
Adobe Digital Insights releases its online shopping predictions for the 2017 holiday season.
This report from Ericsson ConsumerLab focuses on social media usage in the US and the UK with additional insights on the global market. Learn consumer attitudes toward social media, average time spent and daily activities on the medium, impact of fake news on trust, how social media is expected to evolve, and more.
The Chinese business travel market has become the largest in the world. Get educated on the new Chinese business traveler and the industry in this report from CITS GBT.
Fortune and BCG have released a list of the global companies with the best prospects for long-term growth. The ranking is based on the company’s market potential and capacity to deliver (the latter encompassing strategy, technology and investments, people, and structure).
IAB has released a guide on conducting attribution studies for addressable TV/VOD and OTT/CTV. Learn about the attribution process workflow, how a study can benefit marketers, attribution partner selection, best practices, and more.
The 4A’s is pleased to provide its list of Agency Search Consultants. This list is updated on a regular basis.
This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment, plus case studies of companies that are making a difference.
Kantar Millward Brown shares results of its survey of 468 senior marketing leaders around the world spanning agencies, advertisers, and media companies. Topics include ROI, holistic measurement, media mix, recommendations on the use of insights, integrated strategies, and more.
Holiday spending forecasts and consumer shopping behaviors can found in Deloitte’s annual holiday shopping survey.