The Institute of
Advanced Advertising Studies

Available in Nine Markets Across the U.S.

Do you want to gain a competitive edge in the advertising industry? Are you ready to contribute more to your agency’s success?

Designed for promising agency professionals with two (2) to four (4) years of experience across all disciplines – creative, media, research, planning, account management, public relations, direct marketing, digital, social and mobile – the 4A’s Institute of Advanced Advertising Studies (IAAS) program has trained some of the best and brightest industry professionals in the business. In fact, many of today’s top agency executives are IAAS graduates.


How it works?

With a comprehensive, incremental 12-to-14 week long course of studies, the IAAS recruits faculty, judges, and mentors from leading area agencies, as well as outside the marketplace, to deliver cutting-edge instruction and substantive assessment. Participants will be given an actual client assignment, form their own “mini-agencies,” and develop a total advertising program. Teams compete by “presenting” their work to the “client.”

IAAS programs are operated throughout the United States in nine (9) markets – Philadelphia, New York, New England, Atlanta, Northern California, Southern California, Minneapolis, Dallas and Chicago.

Upcoming Classes

NOTE: Unless otherwise stated, all webinars are scheduled in eastern time.

2018 Atlanta Institute of Advanced Advertising Studies

REGISTRATION IS NOW CLOSED! The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to Atlanta. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is Tuesday, January 5, 2018.

2018 Philadelphia Institute of Advanced Advertising Studies

REGISTRATION NOW CLOSED. The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to Philadelphia. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is Wednesday, December 20, 2017.

2018 Dallas Institute of Advanced Advertising Studies

Registration Now Closed! The Dallas Council is bringing the 4A’s Institute of Advanced Advertising Studies (IAAS) program to Dallas. For 40+ years, the IAAS program has been training the best and the brightest in the business. This course provides those with 2-4 years of experience a deeper understanding of the ad business. Deadline to register is Tuesday, January 30, 2018.

The 4A’s Minneapolis Pitch Boot Camp (2018)

The 4A’s Minneapolis Pitch Boot Camp (formerly the Institute of Advanced Advertising Studies (IAAS)), has trained some of the best and brightest industry professionals in the advertising business. In fact, many of today’s top agency executives are Pitch Boot Camp graduates. Deadline to register is March 1, 2018.

2018 Northern California Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to Northern California. This course is the perfect vehicle for rising stars to learn the ins and outs of the business.

2018 Southern California Institute of Advanced Advertising Studies

The 4A’s is bringing the Institute of Advanced Advertising Studies (IAAS) program to Southern California. This course is the perfect vehicle for rising stars to learn the ins and outs of the business. Deadline to register is January 31, 2018.