IPA Foundation Certificate

Institute of Practitioners in Advertising
Register for the April 30, 2018 Exam. The deadline to enroll is Monday, March 19.
Shannon Tweed, PR Account Executive at YOU, shares her experience on getting IPA Certified.

“I now feel more confident in giving very integrated advice encompassing multiple aspects of marketing.”

Are you a recent graduate? Making a career change from another industry or profession?

If you have less than a year’s experience in the advertising, marketing, or communications industry and want to become an industry wiz, then this is the certificate program for you!

IPA-4As-lockupThe 4A’s is pleased to offer the award-winning IPA Foundation Certificate through a partnership with its UK-based sister organization the IPA (Institute of Practitioners in Advertising). The new edition was adapted for the North American market.

A highly coveted credential for new industry hires, the certificate provides your agency’s talent, regardless of discipline, with the knowledge and expertise to perform their roles with confidence.

More than 9000 industry professionals from more than 60 countries have achieved this qualification to date.

Key Benefits
  1. Enables agency practitioners to see a holistic picture of the brand communications process from start to finish.
  2. Breaks down silos, providing a means of learning across disciplines and highlighting the importance of integration.
  3. Provides best-practice strategies which are useful on a day-to-day basis.
  4. Allows candidates to see the world from their clients’ perspective.
  5. Offers an internationally recognized qualification from a leading industry trade organization.

What You'll Learn

Split into seven learning paths, the IPA Foundation Certificate is designed to give students an in-depth grounding in the brand communications process, from its position within marketing to final execution.

Read more

“I could not be more thrilled that the 4A’s is bringing the IPA Foundation Certificate to the U.S. At BBDO, we place a high value on developing our talent, and that’s why we are pleased to enroll all of our U.S. entry level professionals in this outstanding program. We are confident that this credential will give them the foundation they need to be individually successful and deliver results for our agency.”

Chris Thomas
CEO, BBDO The Americas, Chairman, I&S BBDO Japan, Chairman, Proximity Worldwide, BBDO

What Graduates Are Saying

Catherine Bunbury, Dentsu Aegis Network

“I would thoroughly recommend this course to anyone occupying an entry-level position within an agency, as it provides a great introduction to areas of the business that you do not come across in your day-to-day role, and also encourages you to think differently about how you approach your work.”

Harrie Dumenil, PHD Media

“The most valuable parts of the course were those that I was least familiar with – both the creative and client chapters gave me a broader behind-the-scenes understanding of how the various agencies work. The in-depth case studies were also incredibly useful and gave me some great examples/context of what a successful campaign looks like.”

For more information, please email ipa@aaaa.org.

Stay informed and fill out our interest form.