Launch For Leaders

Preparing Experienced Managers for the Next Stage in Their Careers

New York City (February 13th-14th) Chicago (March 6th-7th)

Designed to develop the next generation of agency management, Launch for Leaders is a two-day immersive workshop that provides managers with 7 to 12 years experience an opportunity to build critical skills to become effective agency leaders.

Over the course of two days, participants will dissect the challenges of three partners in a fictitious startup agency, allowing them to explore key areas of leadership development through the following lenses:

Leading the Business
Understand the roles and responsibilities of an effective leader, drive profitability, develop a broader perspective, establish and execute strategic organizational priorities, and create a motivating environment that supports great work.
Leading Growth
Discuss organic, reactive and prospective new business growth strategies as well as growth through the lens of recruiting and hiring world-class talent.
Leading Clients
Uncover all aspects of client leadership from understanding clients, building and expanding relationships, leading clients forward and selling transformational ideas through a challenging client case-study scenario.
Leading People
Learn critical people skills, such as setting meaningful performance goals, providing effective feedback, collaboration, coaching for better results, dealing with difficult people, and handling conflict.
In addition, individuals will take part in a DiSC for Leaders assessment, which identifies their personal strengths and growth areas in relationship to leadership capability.
Take a look at the two-day agenda.

Upcoming Sessions
New York City – February 13th to 14th

Location: 4A’s, 5 Bryant Park, 16th Floor, New York, NY 10018

Register for New York City session.

Chicago – March 6th to 7th

Location: Ogilvy & Mather/Chicago, 350 North Orleans, 11th Floor, Chicago, IL 60654

Register for Chicago session.


This program is designed for high potential employees with 7-12 years of experience who are:

About the Facilitator

Mark Strong is a highly engaging trainer with more than 25 years of experience in the advertising world. He’s worked with blue-chip brands such as MasterCard, BMW, Starbucks and Levi’s at agencies such as Fallon and McCann. Within these organizations, he’s held roles such as Director of Account Management, Chief of Staff, Director of New Business and Head of Learning & Development.

In addition to training professionals in advertising and other creative industries, Mark has more than a decade of experience as an Executive Coach, strategic facilitator and team building expert. He is accredited through the International Coach Federation and has significant credentials from Coach U, The Landmark Forum, DiSC, Institute of Coaching at McLean Hospital, a Harvard Medical School affiliate, and The Institute for Professional Excellence in Coaching.