On The Verge of 2018

Insights and knowledge to get an edge on the competition in the coming year.

As 2017 comes to an end, the 4A’s has tapped into our thought leaders to design a year-end deal with tips and insights that will prepare you for the challenges and opportunities 2018 has in store.
The On The Verge of 2018 package delivers content focused on key takeaways from 2017 – from media to technology to consumer trends – and a look into the hot topics to keep an eye on in 2018.

What You’ll Get


The On the Verge of 2018 package includes:
8 Themes to Inspire Advertisers in 2018 – and Beyond
Tom Goodwin, EVP of Innovation at Zenith Media, USA, seeks to boldly provoke debate to inspire better thinking and drive ambition for better work in the future around eight themes.
The Key Consumer Trends Set to Impact 2018
Stacy Bingle, Consumer Trends Consultant at Mintel looks to the year ahead and identifies four influential consumer trends set to impact the US and Canadian markets. By analyzing key changes across culture, society, brands and markets, this session gives you an in-depth understanding of what these trends mean for agencies in the year ahead.
Harness the Power of 60% of U.S. Consumers in the Heartland in 2018
Paul Jankowski, Founder/President at Nashville-based New Heartland Group, will tell you why the New Heartland is a cultural segment bound together by a common set of core values and lifestyle touchpoints. The New Heartland is made up of the Midwest, Southwest and most of the Southeast, and is home to 60% of U.S. consumers.
6 Technology Trends Shaping the Future of Consumer Behavior
Avi Savar, Managing Partner and CEO of Dreamit takes a look at some macro trends that are shaping consumer behavior and impacting businesses worldwide. Take a look at new platforms, new channels, new technologies and new forms of communication that are emerging at an exponential rate.
10 Important Key Topics for Media Agencies to Take Notice of in 2018
GroupM’s Rob Norman and the 4A’s Louis Jones discuss the current challenges facing the media industry, how Rob thinks agencies need to think about them, and their widespread implications.