Trading Academy

In partnership with

Trading Academy Certification offers valuable credentials to help you and your team further your business and career goals.


As programmatic advertising grows, so does the need to know more. How does it work? Why does it work? How can it benefit you? At the Trading Academy, we bring you the answers. Simply. Clearly. Across any device.

Whether you’re a media planner looking for a primer on the basics, or a Marketer looking for next-level strategies, the Trading Academy can help you become a thought leader in the digital industry’s next phenomenon: programmatic.

Download the 4A’s Trading Academy Course Catalog.


Learn more about The Trading Academy in this video.

Curriculum

Specialist | Omnichannel & Inventory Types

Best for: Marketers, Media Planners/Buyers, Sales/Account/Campaign Managers, Programmatic Traders

Client Testimonials

“We’ve found The Trade Desk’s Trading Academy programmatic certification course to be immensely valuable – providing clarifying history and background, insightful high-level overview of the ad tech landscape and future likelihoods, and outstanding commentary from industry experts. Top-notch production values seamlessly tie it all together. We’ll be folding this course into our onboarding program, as a critical starting point for all of our new hires moving forward.”

– Billy Tarter, Director of Programmatic Advertising at Point It

“The Trading Academy programmatic certification was very detailed and broken down in a way that was comprehendible. I’ve been in the Programmatic space for about a year now – and I felt like I’ve learnt more and have more clarity about Programmatic within that module than I actually have with my experience!”

– Sue Thavorn, Automated Trader, XAXIS CANADA

“Just completed the Trading Academy programmatic certification and it was phenomenal to say the least. Great material! Very in-depth and insightful.”

– Vertika Tiwary, Senior Manager, Programmatic Media at Accuen Canada

“It was an absolutely amazing program and I certainly gained a lot from it. The program not only takes you through the platform UI, but also campaign set up guidelines, as well as the history of the ad exchange and the advertising market. Highly recommend it!”

– Rhiannon Homer, Campaign Analyst, Amnet

“From beginner to advanced, The Trading Academy is a great resource for anyone in the programmatic world. With very in-depth insights from leaders across the industry, anyone who completes this is going to leave having learned more than they expected to. I’ve taken other DSP certifications, but The TradeDesk Trading Academy is by far the most thorough and educational with the most up-to-date industry info. I’d recommend this course to anyone looking to get into the field, all the way up to senior level.”

– Ian Barbo, Programmatic Solutions Manager, GumGum

Content Spotlight
Header Bidding & Header Buying, Resetting the Waterfall
Andrew Casale, President & CEO Index Exchange
The Native Ad Ecosystem — Why Native Won and Where it’s Heading
Dan Greenberg, Founder & CEO Sharethrough
Programmatic Audio, Turning up the Volume
Les Hollander, Global Head of Audio Monetization Spotify