Workshops

World-Class 4A’s Workshops Right In Your Agency

At the 4A’s, we’re continuously sourcing critical content led by thought leaders we have carefully vetted, and we’re ready to share them with you through in-house workshops.

There is a lot of research and it can be time-consuming to find and secure the best thought leader to help hone your talents’ skills and develop their careers. We are proud to provide you with the best of the best instructors who are ready to take you and your team to the next level.

Ready to have your talent excel at your agency?

Our thought leaders come from all walks of the advertising world – creative, strategy, project management, digital, social and leadership. We have a track record of successfully coaching agency talent at all levels, and we’d love to help you.

By purchasing a workshop experience from the 4A’s, you’re guaranteed to have:

Get Started! Here’s how it works.
  1. Check out our workshops listed below.
  2. Choose a workshop that fits your agency talents’ needs.
  3. Purchase your workshop directly on our site.
  4. A 4A’s L&D representative will contact you to confirm dates & logistics.
  5. Reap the benefits of a 4A’s workshop in house!

Many of our thought leaders have agreed to work with the 4A’s at rates substantially below those you could find on the open market. So it’s a win win.


4A’s and Upright Citizens Brigade Team Up
Five new workshops to help team building, brainstorming, storytelling and more.

Communication Workshops

Creative Workshops

 

Account Management

Mark Strong, CEO, Mark Strong Coaching & Training. Former executive at McCann & Fallon

Become an agile and strategic leader by mastering the business, the client, the creative output, and the people who make it all happen.

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Gary Duke, Partner & Chief Talent Officer, Wild Blue Yonder

Become true marketing partners and strategic consultants for your clients by effectively leading them — versus merely servicing them.

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Gary Duke, Partner & Chief Talent Officer, Wild Blue Yonder

Familiarize yourself with the financial realities of the agency business and yield projected or higher profit from your accounts.

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Gary Duke, Partner & Chief Talent Officer, Wild Blue Yonder

Think strategically about your client’s business with new methodologies for developing ideas that deliver specific business goals.

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Gary Duke, Partner & Chief Talent Officer, Wild Blue Yonder

Become more fluent in producing new ideas with new techniques — based on the latest research in brain science.

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Communication

Upright Citizens Brigade

Communicate and collaborate better, faster, stronger – using improv and storytelling techniques.

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Upright Citizens Brigade

Get more comfortable during meetings, presentations and conference calls with fundamental improv skills.

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Upright Citizens Brigade

Use the tools of improv to become a stronger, connected, more compelling presenter.

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Gary Duke, Partner & Chief Talent Officer, Wild Blue Yonder

Designed expressly for advertising pros – plan and deliver persuasive presentations and be an effective storyteller in business.

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Mark Strong, CEO, Mark Strong Coaching & Training. Former executive at McCann & Fallon

Master the principles of selling strategic, creative ideas – internally and externally – ultimately improving your profit margins.

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Gary Duke, Partner & Chief Talent Officer, Wild Blue Yonder

Learn simple techniques for making your business writing — emails, memos, reports, etc. — more persuasive and effective.

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Mark Strong, CEO, Mark Strong Coaching & Training. Former executive at McCann & Fallon

Review and apply strategies to optimize all components of successful presentation development and delivery – both internally and externally.

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Cecilia Gorman, Certified John C. Maxwell Speaker, Trainer & Coach

Learn the tools to engage in difficult conversations with greater confidence and how to approach challenging situations.

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Deborah Grayson Riegel, MSW, PCC, CEO & Chief Communication Coach of Talk Support

Manage anxiety, master delivery, and captivate your audience through a compelling and memorable message that drives business results.

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Deborah Grayson Riegel, MSW, PCC, CEO & Chief Communication Coach of Talk Support

Your confidence, competence and credibility show up every time you present to an audience — so make them count!

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Deborah Grayson Riegel, MSW, PCC, CEO & Chief Communication Coach of Talk Support

Create engagement with the audience so that the presentation feels like a dialogue rather than a monologue.

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Deborah Grayson Riegel, MSW, PCC, CEO & Chief Communication Coach of Talk Support

Structure your presentation to speak to your listeners’ heads, hearts and guts, no matter the topic, and get to the point without getting lost.

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Deborah Grayson Riegel, MSW, PCC, CEO & Chief Communication Coach of Talk Support

Learn how to captivate and engage your audience when you don’t have the benefit of traditional face-to-face interaction.

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Deborah Grayson Riegel, MSW, PCC, CEO & Chief Communication Coach of Talk Support

Learn how to get and keep the support of others to build stronger relationships and increase engagement and commitment.

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Michael Slade, Marshall Goldsmith Certified Executive Coach

The award-winning training used in over 300 of the Fortune 500 Companies to impact results and drive behavior change.

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Leadership

Wendy Stryker and Candice Kersh from Frankfurt Kurnit Klein & Selz P.C.

Learn the relevant laws and definitions governing workplace discrimination and harassment and discuss how they intersect in the context of a

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Ellen Leikind, Founder, POKERprimaDIVAS

Aiming to teach women (and men) everything they need to learn at the poker table to be successful and competitive at the conference table.

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Bob Wiesner, Principal, Wiesner Consulting Group. Former EVP, Saatchi & Saatchi & ED, Marketing, KPMG

Learn the role Mindset plays in new business pursuits, client relationships, innovation and creativity, and even individual development.

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Mark Strong, CEO, Mark Strong Coaching & Training. Former executive at McCann & Fallon

Improve your management skills with core strategies and tools – from delegation and communication to motivation and influence.

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Mark Strong, CEO, Mark Strong Coaching & Training. Former executive at McCann & Fallon

Discover what your leadership style is and how to apply your ”X factor” to your day-to-day work – the hallmark of truly great leaders.

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Cecilia Gorman, Certified John C. Maxwell Speaker, Trainer & Coach

Gain greater awareness of the most common workplace biases and learn ways to foster an inclusive environment.

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Cecilia Gorman, Certified John C. Maxwell Speaker, Trainer & Coach

Understand how your individual actions contribute to the overall trust culture and methods to grow and develop trust with those around you.

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Deborah Grayson Riegel, MSW, PCC, CEO & Chief Communication Coach of Talk Support

Learn how to coach your direct reports, not just direct them, for ultimate success.

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Deborah Grayson Riegel, MSW, PCC, CEO & Chief Communication Coach of Talk Support

Move from individual contributor to a leader of others, whether they directly report to you or not.

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Deborah Grayson Riegel, MSW, PCC, CEO & Chief Communication Coach of Talk Support

Learn the master techniques for identifying performance gaps in your team and how to bring out their best to get the results you need.

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Creative

Upright Citizens Brigade

Bring UCB writers and comedians to the table with your agency’s creative team to change up the brainstorming process.

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Upright Citizens Brigade

Become master storytellers with the tools used by comedians on stage.

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Kerry Feuerman, Creative Director / Founder, Last Hurdle

Learn how to overcome nervousness, engage an audience, build trust quickly, and present ideas clearly, concisely, and convincingly.

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Strategy / Planning

Noetic Consultants

A holistic course on the WHO, WHAT and HOW of developing customer-centric integrated marketing campaigns.

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Noetic Consultants

Develop powerful creative briefs that lead to better creative work across marketing communications channels.

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Noetic Consultants

Research techniques and tools to help every marketer better understand their target customer.

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Noetic Consultants

Create more effective marketing campaigns through a deeper understanding of what an insight is and how to mine for meaningful ones.

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Not finding what you’re looking for? We’ve got a huge network and can work with you to build it! Contact us at 4AsLearning@aaaa.org.