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Pursuit of Passion: Diversity in Advertising
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Rx for Healthcare Marketing to Women: Focus on What Really Matters |

Marketing & Communications

Rather than simply selling products, or building brand loyalty, healthcare marketers need to help women get to healthier outcomes.

Mindshare Study Uncovers Huge Potential for Marketing to Growing Gay, Lesbian Population

4A's Member

Gays and lesbians are much more likely to invest in technology than heterosexuals, according to new research from Mindshare, especially laptops and digital video recorders.

Time Warner Cable to Target Hispanic Market in New York |

Marketing & Communications

Gotham is charged with positioning the El Paquetazo brand as the new basic cable package built exclusively for the bilingual Latino consumer.

CAF Names Draftfcb's Karen Sauder 2009 Advertising Woman of the Year |

Marketing & Communications

As Managing Director of Draftfcb Chicago, Sauder is an integral part of the management team that leads the single largest concentration of ad talent in Chicago and the Midwest.

Obama Strategist David Plouffe Featured Speaker at Howard University's Center for Excellence in Advertising Event May 14 |

Marketing & Communications

The inaugural fundraising event for Howard University’s Center for Excellence in Advertising will be held Thursday, May 14, at New World Stages in New York City.

Black Women Say Advertisers Don't Know How to Talk to Them, According to Lattimer Communications Study |

Marketing & Communications

Eight-six percent of African-American women say that advertisers need to do a better job of talking to them, according to a Lattimer Communications study.

Mindshare Study Highlights Moms' Reliance on Research When Holiday Shopping |

Marketing & Communications

A substantial number of moms say research plays a significant role in their holiday shopping habits, considerably more than it does for women without children, according to the latest Mindshare Online Research study (MORe).

Wildfire Launches Innovative Marketing-to-Women Group

Marketing & Communications

Wildfire, a Winston-Salem-based communications firm, today announced the launch of a one-of-a-kind marketing group, Factor 9.