4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

Advertising know-how: We’ve got it!
We’re educating people from all walks of life. We help agencies find media-savvy workers.
We’re advocates for diversity. We understand how advertising works.

Pursuit of Passion: Diversity in Advertising
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Mindshare Study Shows Quality Time With Mom Tops List of Mother's Day Gifts |

Marketing & Communications

Almost 25 percent of adults would take their moms on a weekend trip for Mother’s Day—the most favored gift among a wide range of choices, according to a new Mindshare survey.

First “Shazam-Enabled Story” Radio Spot Completes the Cliffhanger for Parents, Families and Friends of Lesbians and Gays (PFLAG)

4A's Member

Work done on a recent PFLAG campaign marks the first time that a story beginning on radio has been completed with mobile video, using Shazam technology to actually scan the dialogue.

Media-Related 2011 Recap |

Marketing & Communications

In 2011, the 4A’s developed programs and acted on the membership’s behalf in a variety of areas and on various issues. We also released and distributed numerous bulletins and books to our members.

$100,000 in Scholarships to Multicultural Students Pursuing Advertising Art Direction and Copywriting Is One Way 4A’s Attracts an Inclusive Workforce

Marketing & Communications

$100,000 in Scholarships to Multicultural Students Pursuing Advertising Art Direction and Copywriting Is One Way 4A’s Attracts an Inclusive Workforce

Draftfcb Names Cynthia Augustine as Chief Talent Officer |

Marketing & Communications

Cynthia Augustine is responsible for leading all aspects of human resources, including recruiting, talent development, benefits and compensation, as well as diversity and inclusion programs for the agency’s global network.

Spotting the Next Generation of Multicultural Talent, MV 42 Degrees Inaugurates the Multicultural Media Talent Pipeline |

Marketing & Communications

In an attempt to bridge the talent gap, the leading multicultural agency, MV 42°, is launching the Multicultural Media Talent Pipeline (MMTP)—an annual one day educational immersion into the media business.

Muse Communications Launches Two New Campaigns for Farmers Insurance

Marketing & Communications

The two new campaign initiatives for Farmers insurance include a brand and recruitment campaign designed to increase awareness and consideration among African American consumers regarding their insurance needs and the opportunity to own a Farmers Insurance agency.

Draftfcb New York Wins Gold at 2011 ARF David Ogilvy Awards

Marketing & Communications

The Draftfcb agency won a Gold in the multicultural category for its research on the 2010 United States Census Bureau campaign at the 2011 ARF David Ogilvy Awards for Excellence in Advertising Research at the Marriott Marquis.

Lisa Torres Named President of ZenithOptimedia's Multicultural Unit |

Marketing & Communications

In this newly created position, Lisa Torres will be responsible for providing leadership around the company’s state-of-the-art ROI strategies which are geared towards multicultural consumers.