4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

Advertising know-how: We’ve got it!
We’re educating people from all walks of life. We help agencies find media-savvy workers.
We’re advocates for diversity. We understand how advertising works.

Pursuit of Passion: Diversity in Advertising
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American Family Survey | Identities, Opportunities, and Challenges |

Research Services

The Center for the Study of Elections and Democracy at Brigham Young University and YouGov survey Americans on the basic structure of family, current attitudes towards marriage and family, and the perceived role of government policy in relation to the family.

Visualizing Diversity in Advertising Around the World |

Research Services

Shutterstock surveyed marketers around the world to find out how they’re incorporating diverse imagery in advertising and marketing campaigns.

Women in the Workplace |

Research Services

This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment, plus case studies of companies that are making a difference.

What the Evolution of #ComingOut Videos Can Show Brands About How to Take a Stand

Third Party Content

Think with Google provides successful examples of brands using storytelling to show support of the LGBTQ community and the importance of inclusive advertising.

The State of Gender Equality for U.S. Adolescents |

Research Services

Plan International USA explores American adolescents’ attitudes towards gender and gender equality, pressures they deal with, career and leadership goals, and more.

Best Brands 2018 |

Research Services

The YouGov Brand Index ranks the top brands in the U.S. and around the world in a variety of categories.

Millennial Survey Series |

Research Services

TD Ameritrade published a series of reports on Millennial attitudes towards work, money, and marriage.

4A’s, AAF, ANA and ARF Respond to U.S. Census Citizenship Question in Joint Statement

In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”

Outdoor Recreation Participation Report |

Research Services

The Outdoor Foundation reports on the participation of children, teens, and adults, as well as Hispanics, African-Americans, and Asian-Americans in outdoor activities—ranging from running to skateboarding to hunting.