4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

Advertising know-how: We’ve got it!
We’re educating people from all walks of life. We help agencies find media-savvy workers.
We’re advocates for diversity. We understand how advertising works.

Pursuit of Passion: Diversity in Advertising
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Keeping Girls in the Game: Factors that Influence Sport Participation |

Research Services

The Women’s Sports Foundation examines what is influencing youth entry, retention, and exit from sports, while building a deeper understanding of how to help girls thrive in sports.

LGBTQ Tourism & Hospitality Survey |

Research Services

Community Marketing & Insights examines the travel habits and preferences of the LGBTQ community.

Expanded Paid Parental Leave | Measuring the Impact of Leave on Work & Family |

Research Services

Boston College Center for Work & Family compares the parental leave experiences and attitudes of moms and dads.

Lifestyles of Multicultural Young Adults |

Mintel examines the attitudes and behaviors of multicultural young adults, 18-34, as well as ways to reach them.

Lightening the Mental Load That Holds Women Back |

Research Services

BCG reveals findings from its survey of more than 6,500 employees in committed relationships in 14 countries to determine who bears the most responsibility for common household tasks — men or women.

The Why Behind the Buy: Importance of Multicultural Shoppers |

Research Services

Acosta examines the evolving views, attitudes, and shopping behaviors of multicultural grocery shoppers.

AdReaction: Getting Gender Right |

Research Services

Kantar looks into the current state of gender in brand strategy, creative response, and media targeting.  The report also includes a global survey of marketers and consumer responses to thousands of brands, campaigns, and ads.

Visualizing Diversity in Advertising Around the World |

Research Services

Shutterstock surveyed marketers around the world to find out how they’re incorporating diverse imagery in advertising and marketing campaigns.

The State of Gender Equality for U.S. Adolescents |

Research Services

Plan International USA explores American adolescents’ attitudes towards gender and gender equality, pressures they deal with, career and leadership goals, and more.