4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

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We’re educating people from all walks of life. We help agencies find media-savvy workers.
We’re advocates for diversity. We understand how advertising works.

Pursuit of Passion: Diversity in Advertising
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Best Brands 2018

Research Services

The YouGov Brand Index ranks the top brands in the U.S. and around the world in a variety of categories.

Millennial Survey Series

Research Services

TD Ameritrade published a series of reports on Millennial attitudes towards work, money, and marriage.

Outdoor Recreation Participation Report

Research Services

The Outdoor Foundation reports on the participation of children, teens, and adults, as well as Hispanics, African-Americans, and Asian-Americans in outdoor activities—ranging from running to skateboarding to hunting.

LGBTQ Community Survey

Community Marketing & Insights examines attitudes, behaviors, and demographic profile of the LGBTQ community in both America and Canada.

Millennial Homeownership

Research Services

Urban Institute examines how shifts in racial and ethnical diversity, educational attainment, and marriage and childbearing within the Millennial generation has affected homeownership.

In US, Estimate of LGBT Population Rises in 4.5%

Research Services

Gallup finds that 4.5% of American adults identify as LGBT in 2017, up from 4.1% in 2016. Statistics are provided by generations, gender, race/ethnicity, income, and education.

Social Media Trends in Canada

Check out this infographic from Mintel and learn how social media usage in Canada differs by gender and generations, how parents use social media, and how brands can better leverage the medium.

A Guide to Progressive Gender Portrayals in Advertising

Research Services

This report from the World Federation of Advertisers examines how women are portrayed in advertising and challenges marketers to stop producing stereotypical ads. The WFA encourages brands to use a more progressive portrayal of both sexes in ads, along with guidelines on how to accomplish this.

Maintaining Dignity: Understanding and Responding to the Challenges Facing Older LGBT Americans

Research Services

AARP, in partnership with Community Marketing Inc., surveyed LGBT consumers 45+ to learn top concerns about aging and long-term care.