4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

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We’re advocates for diversity. We understand how advertising works.

Pursuit of Passion: Diversity in Advertising
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What the Evolution of #ComingOut Videos Can Show Brands About How to Take a Stand

Third Party Content

Think with Google provides successful examples of brands using storytelling to show support of the LGBTQ community and the importance of inclusive advertising.

The State of Gender Equality for U.S. Adolescents

Research Services

Plan International USA explores American adolescents’ attitudes towards gender and gender equality, pressures they deal with, career and leadership goals, and more.

Statistical Portrait of the Foreign-Born Population in the U.S.

Research Services

Pew Research Center published statistical portraits of the foreign-born population in the United States. A portrait of Hispanics in the U.S. is also available.

Best Brands 2018

Research Services

The YouGov Brand Index ranks the top brands in the U.S. and around the world in a variety of categories.

Millennial Survey Series

Research Services

TD Ameritrade published a series of reports on Millennial attitudes towards work, money, and marriage.

4A’s, AAF, ANA and ARF Respond to U.S. Census Citizenship Question in Joint Statement

In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”

Outdoor Recreation Participation Report

Research Services

The Outdoor Foundation reports on the participation of children, teens, and adults, as well as Hispanics, African-Americans, and Asian-Americans in outdoor activities—ranging from running to skateboarding to hunting.

LGBTQ Community Survey

Community Marketing & Insights examines attitudes, behaviors, and demographic profile of the LGBTQ community in both America and Canada.

Millennial Homeownership

Research Services

Urban Institute examines how shifts in racial and ethnical diversity, educational attainment, and marriage and childbearing within the Millennial generation has affected homeownership.