4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

Advertising know-how: We’ve got it!
We’re educating people from all walks of life. We help agencies find media-savvy workers.
We’re advocates for diversity. We understand how advertising works.

Pursuit of Passion: Diversity in Advertising
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Women in the Workplace

This annual study from LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.

Are Your Inclusive Efforts Excluding the Transgender and Gender Nonconforming Community?

David Aguilar of Think with Google says to be an advocate for transgender and gender nonconforming (GNC) people, companies can make big and small changes to policies, marketing campaigns, and actions. 

State of Black America

The National Urban League’s annual report examines how African-Americans are faring in the areas of economics, employment, education, health, housing, criminal justice, and civic participation.

Depictions, Perceptions and Harm: A Report on Gender Stereotypes in Advertising |

The Advertising Standards Authority (ASA) releases guiding principles on how brands prevent harm caused by gender stereotyping in ads.

LGBTQ Community Survey

Community Marketing & Insights provides attitudes, behaviors, and demographic profile of the LGBTQ community in its annual survey.

We’re Watching You | Consumers Demand Actions from Brands

4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.

Coronavirus Impacts Buying Behaviors and Provides Opportunities for Brands

4A’s Research surveyed 1000 consumers using to understand how purchasing habits are evolving as consumers become more accustomed to staying at home. We also wanted to gauge the level of importance consumers are placing on staying home and social distancing during COVID-19. 

Alma releases Quarterly Cultural Digest with first look at crisis impact

The Culture Lab, a think tank of member agency Alma in Coconut Grove, Fla., has released its Quarterly Cultural Digest with its first look at the impact of the coronavirus pandemic on multicultural consumer groups in the U.S. “Even amidst a pandemic, at Alma we look at the world through the only lens we know […]

Keeping Girls in the Game: Factors that Influence Sport Participation |

The Women’s Sports Foundation examines what is influencing youth entry, retention, and exit from sports, while building a deeper understanding of how to help girls thrive in sports.