4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

Advertising know-how: We’ve got it!
We’re educating people from all walks of life. We help agencies find media-savvy workers.
We’re advocates for diversity. We understand how advertising works.

Pursuit of Passion: Diversity in Advertising
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Statistical Portrait of the Foreign-Born Population in the U.S.

Research Services

Pew Research Center published statistical portraits of the foreign-born population in the United States. A portrait of Hispanics in the U.S. is also available.

Best Brands 2018

Research Services

The YouGov Brand Index ranks the top brands in the U.S. and around the world in a variety of categories.

Millennial Survey Series

Research Services

TD Ameritrade published a series of reports on Millennial attitudes towards work, money, and marriage.

4A’s, AAF, ANA and ARF Respond to U.S. Census Citizenship Question in Joint Statement

In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”

Outdoor Recreation Participation Report

Research Services

The Outdoor Foundation reports on the participation of children, teens, and adults, as well as Hispanics, African-Americans, and Asian-Americans in outdoor activities—ranging from running to skateboarding to hunting.

LGBTQ Community Survey

Community Marketing & Insights examines attitudes, behaviors, and demographic profile of the LGBTQ community in both America and Canada.

Millennial Homeownership

Research Services

Urban Institute examines how shifts in racial and ethnical diversity, educational attainment, and marriage and childbearing within the Millennial generation has affected homeownership.

In US, Estimate of LGBT Population Rises in 4.5%

Research Services

Gallup finds that 4.5% of American adults identify as LGBT in 2017, up from 4.1% in 2016. Statistics are provided by generations, gender, race/ethnicity, income, and education.

Social Media Trends in Canada

Check out this infographic from Mintel and learn how social media usage in Canada differs by gender and generations, how parents use social media, and how brands can better leverage the medium.