4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

Advertising know-how: We’ve got it!
We’re educating people from all walks of life. We help agencies find media-savvy workers.
We’re advocates for diversity. We understand how advertising works.

Pursuit of Passion: Diversity in Advertising
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Lifestyles of Multicultural Young Adults |

Mintel examines the attitudes and behaviors of multicultural young adults, 18-34, as well as ways to reach them.

Lightening the Mental Load That Holds Women Back |

Research Services

BCG reveals findings from its survey of more than 6,500 employees in committed relationships in 14 countries to determine who bears the most responsibility for common household tasks — men or women.

The Why Behind the Buy: Importance of Multicultural Shoppers |

Research Services

Acosta examines the evolving views, attitudes, and shopping behaviors of multicultural grocery shoppers.

AdReaction: Getting Gender Right |

Research Services

Kantar looks into the current state of gender in brand strategy, creative response, and media targeting.  The report also includes a global survey of marketers and consumer responses to thousands of brands, campaigns, and ads.

Visualizing Diversity in Advertising Around the World |

Research Services

Shutterstock surveyed marketers around the world to find out how they’re incorporating diverse imagery in advertising and marketing campaigns.

The State of Gender Equality for U.S. Adolescents |

Research Services

Plan International USA explores American adolescents’ attitudes towards gender and gender equality, pressures they deal with, career and leadership goals, and more.

4A’s, AAF, ANA and ARF Respond to U.S. Census Citizenship Question in Joint Statement

In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”

Maintaining Dignity: Understanding and Responding to the Challenges Facing Older LGBT Americans |

Research Services

AARP, in partnership with Community Marketing Inc., surveyed LGBT consumers 45+ to learn top concerns about aging and long-term care.

Pride Year Round: The Benefits of LGBT-Inclusive Advertising |

Third Party Content

Think with Google outlines what brands should consider as they make their messaging more LGBT-inclusive.