Gallup finds that 4.5% of American adults identify as LGBT in 2017, up from 4.1% in 2016. Statistics are provided by generations, gender, race/ethnicity, income, and education.

Check out this infographic from Mintel and learn how social media usage in Canada differs by gender and generations, how parents use social media, and how brands can better leverage the medium.

This report from the World Federation of Advertisers examines how women are portrayed in advertising and challenges marketers to stop producing stereotypical ads. The WFA encourages brands to use a more progressive portrayal of both sexes in ads, along with guidelines on how to accomplish this.

AARP, in partnership with Community Marketing Inc., surveyed LGBT consumers 45+ to learn top concerns about aging and long-term care.

The Conference Board examines how demographic shifts over the next decade will affect spending habits and reveals what it means for consumer-facing businesses.

Prudential surveyed Millennials to learn their thoughts on the advancements and challenges they might face in 50 years in the workforce, technology, healthcare, and finance.

Ipsos and The Williams Institute examines attitudes towards transgender people and their rights throughout the world. 

Mintel looks at the influence kids today have on household decisions.

IAB explains how consumers are creating their own points of highly concentrated engagement throughout the day. The consumer journey is studied by consumption of episodic shows, music, news, podcasts, short videos, social media, and weather.