In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”

The Outdoor Foundation reports on the participation of children, teens, and adults, as well as Hispanics, African-Americans, and Asian-Americans in outdoor activities—ranging from running to skateboarding to hunting.

Gallup finds that 4.5% of American adults identify as LGBT in 2017, up from 4.1% in 2016. Statistics are provided by generations, gender, race/ethnicity, income, and education.

AARP, in partnership with Community Marketing Inc., surveyed LGBT consumers 45+ to learn top concerns about aging and long-term care.

The Conference Board examines how demographic shifts over the next decade will affect spending habits and reveals what it means for consumer-facing businesses.

Prudential surveyed Millennials to learn their thoughts on the advancements and challenges they might face in 50 years in the workforce, technology, healthcare, and finance.

PRRI and MTV surveyed youth 15-24 to gain an understanding of their attitudes, experiences with, and opinions on politics, racial discrimination, gender bias, and more.

Brookings shares results of its study of the millennial market with statistical breakouts by ethnicity.

Facebook IQ studies the effect gender-positive messaging has on consumer attitudes towards brands and brand loyalty.