4A's Diversity Programs

Tried-and-true ways to increase your agency’s multicultural makeup.

Advertising know-how: We’ve got it!
We’re educating people from all walks of life. We help agencies find media-savvy workers.
We’re advocates for diversity. We understand how advertising works.

Pursuit of Passion: Diversity in Advertising
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4A’s, AAF, ANA and ARF Respond to U.S. Census Citizenship Question in Joint Statement

In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”

Outdoor Recreation Participation Report |

Research Services

The Outdoor Foundation reports on the participation of children, teens, and adults, as well as Hispanics, African-Americans, and Asian-Americans in outdoor activities—ranging from running to skateboarding to hunting.

In US, Estimate of LGBT Population Rises in 4.5% |

Research Services

Gallup finds that 4.5% of American adults identify as LGBT in 2017, up from 4.1% in 2016. Statistics are provided by generations, gender, race/ethnicity, income, and education.

Maintaining Dignity: Understanding and Responding to the Challenges Facing Older LGBT Americans |

Research Services

AARP, in partnership with Community Marketing Inc., surveyed LGBT consumers 45+ to learn top concerns about aging and long-term care.

The Impact of Demographic Trends on Consumer Spending |

Research Services

The Conference Board examines how demographic shifts over the next decade will affect spending habits and reveals what it means for consumer-facing businesses.

The 80-Year-Old Millennial: How Millennials Imagine Health, Wealth, and Work in 50 Years |

Research Services

Prudential surveyed Millennials to learn their thoughts on the advancements and challenges they might face in 50 years in the workforce, technology, healthcare, and finance.

Diversity, Division, Discrimination: The State of Young America

Research Services

PRRI and MTV surveyed youth 15-24 to gain an understanding of their attitudes, experiences with, and opinions on politics, racial discrimination, gender bias, and more.

The Millennial Generation: A Demographic Bridge to America’s Diverse Future |

Research Services

Brookings shares results of its study of the millennial market with statistical breakouts by ethnicity.

How Gender-Positive Ads Pay Off |

Third Party Content

Facebook IQ studies the effect gender-positive messaging has on consumer attitudes towards brands and brand loyalty.