Future of the Agency

What is the agency of the future? Explore the frontiers of forecasting, new business models, and technologies with us.

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The Face of Talent 2018 Report

In early August, the 4A’s hosted its eighth annual The Face of Talent, recognizing and celebrating a diverse group of aspiring advertising hopefuls from across the 4A’s diversity and inclusion initiatives, along with educators and agency leaders who advocate and champion diversity across the marketing communications industry. It marked the first time the weeklong series of events took place under the banner of the 4A’s Foundation, which recently brought together programs including the Multicultural Advertising Intern Program (MAIP) and its alumni association, the 4A’s scholarship & grant program, and its high school initiatives, including two New York City–based public high schools: the High School for Innovation in Advertising and Media (IAM) and the Manhattan Early College School for Advertising (MECA).

How One Agency Launched a Social Phenomenon

Enter Mobile Stü, a mobile recording studio founded by Mike Boston, that empowers kids to make their voices heard – anytime, anywhere – and express their frustrations, hopes, fears, and dreams in a positive way.

4A’s Accelerate 2018 Report

The 4A’s flagship conference, formerly known as Transformation, re-launched this spring as 4A’s Accelerate — a name that illustrates the speed of change required to thrive in today’s ever-changing marketplace.

4A’s Talent@2030 Report

On March 6-7, Talent, HR and business leaders came together to tackle the real talent issues and explore practical solutions facing the industry today. This report shows highlights from the conference.

How to Rebuild Trust in the Agency-Marketer Relationship

This column by 4A’s President and CEO Marla Kaplowitz originally appeared in Adweek.  

Project [Dis]Connect by the J. Walter Thompson Young Commodores

The J. Walter Thompson Young Commodores – students from Manhattan Early College School for Advertising (MECA), Miami Ad School and City College of New York – had an amazing opportunity to work with the great people from the Discover Outdoors Foundation Kirk Reynolds and Lauren Skonieczny. Throughout the 15-weeks the YC’s stayed in close contact with DOF and led the project from beginning to end.

5 Questions For Duff Stewart of GSD&M

The 4A’s is committed to sharing the thoughts of some of the most important leaders in the ad industry. In this edition of our 5 Questions For… series, we chat with Duff Stewart, CEO GSD&M. 

4A’s Transformation | Monday April 3, 2017 — What is the Agency of the Future?

From small independents, to integrated mid-sized agencies to mega global media players, everyone wants to have the most efficient, successful and innovative agency model for the future. Agencies of different shapes and sizes debate who’s got the winning formula.

These 4 Atlanta Agencies United to Promote Diversity and Inclusion in Their Hometown

Advertising for Change coalition wants to help the city stand out.

This Ad Agency Bucked Industry Trends and Acquired a Consultancy

Kansas City’s Barkley bought nearby XperienceLab

5 Questions for: John Sampogna of Wondersauce

John Sampogna, Co-CEO and founding partner of Wondersauce shares his thoughts on the challenges and opportunities facing agencies.

5 Questions for: Rick Eiserman of Engine Group

We’re asking member-agency leaders to answer the same five questions about the state of the ad industry in our 5 Questions for … series. Here Rick Eiserman, North American CEO of global marketing services network Engine Group shares his views.

5 Questions for: Peter Mitchell, President of SFW

What does the future hold for SFW and the ad industry? Just ask Peter Mitchell.

5 Questions for Wunderman Health’s Deborah Furey

  The 4A’s is asking business gurus to answer five important questions affecting the industry. Here, Deborah Furey, Senior Vice President of Strategy & Analytics for Wunderman Health, takes her turn providing the answers What’s the biggest challenge or opportunity facing the ad industry right now? Share of customers’ and consumers’ minds. In this arena, personal is […]

When I Think About 2017, This is What Keeps Me Up at Night…

Read about one agency exec is thinking about as 2017 approaches