Future of the Agency

What is the agency of the future? Explore the frontiers of forecasting, new business models, and technologies with us.

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2018 Asia Creative Rankings

Research Services

Campaign Brief Asia reveals the top Asian agencies, networks, countries, and creative leaders over the past two years. Rankings are based on the tabulated results of 11 international and regional advertising awards from 22 different shows.

4A’s Research Insights | Identity Marketing

Research Services

Marsha Appel, SVP, 4A’s Research Services, explores identity marketing and the implications for ad agencies.

The Face of Talent 2018 Report

In early August, the 4A’s hosted its eighth annual The Face of Talent, recognizing and celebrating a diverse group of aspiring advertising hopefuls from across the 4A’s diversity and inclusion initiatives, along with educators and agency leaders who advocate and champion diversity across the marketing communications industry. It marked the first time the weeklong series of events took place under the banner of the 4A’s Foundation, which recently brought together programs including the Multicultural Advertising Intern Program (MAIP) and its alumni association, the 4A’s scholarship & grant program, and its high school initiatives, including two New York City–based public high schools: the High School for Innovation in Advertising and Media (IAM) and the Manhattan Early College School for Advertising (MECA).

Insights from 4A’s Research | Internet Trends 2018

Research Services

Marsha Appel, SVP Research Services, highlights points from Mary Meeker’s Internet Trends report agencies need to know to succeed.

The State of Gender Equality in the Media and Marketing Industry in Asia Pacific

Research Services

Campaign Asia-Pacific and Kantar share results of their investigation into gender equality and sexual harassment in the media and marketing industry across the Asia-Pacific region.

eMarketer Releases New Global Media Ad Spending Estimates

Research Services

Check out eMarketer’s latest estimates of media ad expenditures and digital ad spend around the world.

How One Agency Launched a Social Phenomenon

Enter Mobile Stü, a mobile recording studio founded by Mike Boston, that empowers kids to make their voices heard – anytime, anywhere – and express their frustrations, hopes, fears, and dreams in a positive way.

4A’s Accelerate 2018 Report

The 4A’s flagship conference, formerly known as Transformation, re-launched this spring as 4A’s Accelerate — a name that illustrates the speed of change required to thrive in today’s ever-changing marketplace.

BenchPress Agency Survey 2018

Research Services

The Wow Company has released the 2018 agency benchmark report resulting from its annual survey of independent agency owners in the UK. Topics include profits, confidence levels, how agencies price, AI, Brexit impact, top challenges, and more.

4A’s Talent@2030 Report

On March 6-7, Talent, HR and business leaders came together to tackle the real talent issues and explore practical solutions facing the industry today. This report shows highlights from the conference.

State of the Industry Report 2018

Research Services

Prospect and PublicAffairsAsia share the findings from their survey of practitioners in the communications and corporate affairs industry in Asia Pacific.

Agency of the Year 2018

Research Services

Medialeader and Communicate, in association with Ad Age, have released the winners of the top creative agencies, media agencies, and campaigns in the the Middle East. The rankings are based on awards won at Cannes Lions, Dubai Lynx, Effie Awards and Festival of Media. Also, check out the separate ranking for the People’s Choice Awards.

What Marketers Want: Five Strategic Opportunities for 2018

Research Services

Rakuten Marketing reveals five global marketing opportunities and fears for 2018.

What Agencies Should Know About the GDPR

Research Services

The European Association of Communications Agencies provides a list of procedures that ad agencies can follow to become compliant and to minimize risks with GDPR.

2018 Advertiser/Agency Predictions

What should advertisers and their agencies expect from each other in 2018? Bruno Gralpois of Agency Mania Solutions explores major trends.