Mark Bachmann, Partner and CCO, Marcus Thomas, discusses the swing towards project work and the landscape where clients are less loyal to agencies, outlining tips to create a happy client-agency relationship. 

The Trade Desk’s VP of Client Services, Kathleen Comer, offers insight on the one major opportunity many media buyers are still missing in their embrace of emerging technologies: the increased effectiveness of a truly holistic media buying approach. By adopting a screen and channel-agnostic approach, buyers can better coordinate messaging and combine cross-channel insights to drive more refined targeting, greater efficiency, and better results. As connected TVs continue to proliferate, media buyers are gaining greater insight into their target audience, along with the unprecedented ability to use data-driven marketing on the big screen. All that’s left for buyers to do is to capitalize on these changes.

PwC’s Strategy& reports on the need for agency holding companies to rethink their organizational structures and finding the right operating model that works best for them.

Bob Greenberg and a panel of R/GA senior executives provide the key components of the disrupter’s playbook in this video from Cannes.

This column by 4A’s President and CEO Marla Kaplowitz originally appeared in Adweek.  

The J. Walter Thompson Young Commodores – students from Manhattan Early College School for Advertising (MECA), Miami Ad School and City College of New York – had an amazing opportunity to work with the great people from the Discover Outdoors Foundation Kirk Reynolds and Lauren Skonieczny. Throughout the 15-weeks the YC’s stayed in close contact with DOF and led the project from beginning to end.

The 4A’s is committed to sharing the thoughts of some of the most important leaders in the ad industry. In this edition of our 5 Questions For… series, we chat with Duff Stewart, CEO GSD&M. 

From small independents, to integrated mid-sized agencies to mega global media players, everyone wants to have the most efficient, successful and innovative agency model for the future. Agencies of different shapes and sizes debate who’s got the winning formula.

Advertising for Change coalition wants to help the city stand out.

Kansas City’s Barkley bought nearby XperienceLab

John Sampogna, Co-CEO and founding partner of Wondersauce shares his thoughts on the challenges and opportunities facing agencies.

We’re asking member-agency leaders to answer the same five questions about the state of the ad industry in our 5 Questions for … series. Here Rick Eiserman, North American CEO of global marketing services network Engine Group shares his views.

What does the future hold for SFW and the ad industry? Just ask Peter Mitchell.

  The 4A’s is asking business gurus to answer five important questions affecting the industry. Here, Deborah Furey, Senior Vice President of Strategy & Analytics for Wunderman Health, takes her turn providing the answers What’s the biggest challenge or opportunity facing the ad industry right now? Share of customers’ and consumers’ minds. In this arena, personal is […]

A snapshot of the Top 5 Digital Trends to watch for in 2017