Future of the Agency

What is the agency of the future? Explore the frontiers of forecasting, new business models, and technologies with us.

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5 Questions for Wunderman Health’s Deborah Furey

4A's Member

  The 4A’s is asking business gurus to answer five important questions affecting the industry. Here, Deborah Furey, Senior Vice President of Strategy & Analytics for Wunderman Health, takes her turn providing the answers What’s the biggest challenge or opportunity facing the ad industry right now? Share of customers’ and consumers’ minds. In this arena, personal is […]

Digital Trends 2017

Marketing & Communications

A snapshot of the Top 5 Digital Trends to watch for in 2017

When I Think About 2017, This is What Keeps Me Up at Night…

4A's Member

Read about one agency exec is thinking about as 2017 approaches

Looking Ahead to 2017: Digital Transformation

4A's Member

People are the essential ingredient when it comes to adapting to digital transformation.

How VR and AR Will Reshape Media

Learning & Development

If creative shops can’t keep up with the changes, then publishers like The New York Times, Condé Nast and Disney will fill the void.

What I Learned at 4A’s CreateTech 2016

4A's Member

Key takeaways on design and technological trends in the industry from Flashpoint Medica’s Jose Andrade

5 Questions for: Frances Webster, Co-Founder and Chief Operating Officer at Walrus

4A's Member

We’re asking member-agency CEOs, creative leaders, strategists, media execs, futurists and new business gurus to answer the same five questions about the state of the ad industry. Here Walrus co-founder and COO Frances Webster shares her views.

5 Questions for: Richard Ward, CEO and President of 22squared

4A's Member

Read what this industry leader says about the industry’s biggest challenges

Intel’s ‘Inside The Blue’

4A's Member

To celebrate the launch of the Intel Galileo, Critical Mass challenged Makers from around the world to create an ecosystem of robotic fish that could make the invisible world visible.

Q&A with Wesley ter Haar, Founder of MediaMonks

Marketing & Communications

Why “Design Thinking” is the basis of everything brand communicators do.

Artificial Intelligence, Artificial Creativity and Artificial Humanity

4A's Member

Tim Leake is SVP and Creative, Marketing & Innovation for RPA, a Santa Monica-based agency all about People First. So, it’s somewhat fitting that Leake would have an opinion on the emergence of Artificial Intelligence in the creative community. Here’s his point of view. I put a cheeky little post up on social media last week, […]

Facebook and Google Wage War on Advertisers

Third Party Content

What’s next from these two dominant digital advertising destinations?

5 Questions for: Wunderman’s Seth Solomons

4A's Member

What are the biggest challenges facing agencies? Wunderman executive provides insights.

Q&A with Kamakshi Sivaramakrishnan, Founder and CEO of Drawbridge

Marketing & Communications

The future of cross device identity in advertising and marketing.

Saturday Morning panel moderated by Ken Wheaton |

Ken Wheaton, Managing Editor, Ad Age moderated the “Saturday Morning” panel on day 2 of [email protected] 2016. Panelists included Keith Cartwright, Executive Creative Director, BSSP, Geoff Edwards, Creative Executive, Creative Arts Agency, Jayanta Jenkins, Global Group Creative Director, Twitter, and Jimmy Smith, Founder and CCO, Amusement Park Entertainment.