The 4A’s is committed to sharing the thoughts of some of the most important leaders in the ad industry. Here MEC Global’s CEO Marla Kaplowitz is in the spotlight.

The 4A’s is asking some of the ad industry’s most interesting thinkers to share their views on the future of advertising, change and what they really want to be when they grow up. Here DDB New York’s Chris Brown offers his thoughts: 1) What’s the biggest challenge or opportunity facing the ad industry right now? […]

Chief Digital Officer Chick Foxgrover, offers his views on design and the user experience. He says it’s the name of the game when it comes to surviving the marketing evolution changing the landscape of our fragmented, interactive digital media world.

In this op-ed Mike Proulx, EVP, Director of Digital Strategy & Tech Innovation at Hill Holliday, shares his perspective that brands fighting the daily share battle have a better weapon.

The young and the creative have been the engine driving advertising agencies for decades. But those who once joined this business with dreams of making the next standout television commercial are no longer drawn to the industry in the same way. Some view advertising as stodgy—who wants to make a 30-second TV commercial when everyone they know is […]

April 27, 2016 — Deutsch today announced the final touch on the reinvigoration of its New York office with the hiring of Dan Kelleher as Chief Creative Officer and Partner. Additionally, Deutsch’s Los Angeles office will supercharge its creative offering with the hiring of renown Wieden+Kennedy creative, Jason Bagley, as Chief Creative Officer and Partner. “The […]

This webinar—outlining 4A’s tips, tools and tactics—was first presented by P&G in June 2009 and is an overview of the P&G BAL model.