Industry Advocacy & Government Relations

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Walking the Halls of Power.
With Frank Underwood’s cunning. And Mr. Smith’s Heart.
We’re advocating for what matters most to you.

Recent Headlines

FTC Issues a $2 Million Reminder to Ad Agencies

Frankfurt Kurnit Klein+Selz examines the FTC and State of Maine’s announcement of a $2 million dollar settlement with ad agency Marketing Architects, Inc. for deceptive weight-loss claims and what it means for ad agencies.

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FTC Updates Endorsement Guide FAQs and Settles First-Ever Action Against Individual “Influencers”

Frankfurt Kurnit Klein+Selz provides updates on the FTC’s guidance for social media endorsements.

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The FTC’s Endorsement Guides: What People Are Asking

This guide from the Federal Trade Commission answers many of the questions people are asking about the FTC’s Endorsement Guides. Disclosing connections between advertisers and endorsers to consumers and the implications for brand influencers on social media and online review sites are discussed.

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Webinar: The New FTC Guidelines You Need to Know

Influencer Marketing has become a central focus of marketing strategies and budgets for 2017. In this complimentary webinar you’ll learn quick, how-to information for launching an influencer marketing campaign the right way and the important FTC guidelines brands must follow.

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Depictions, Perceptions and Harm: A Report on Gender Stereotypes in Advertising

The Advertising Standards Authority (ASA) has released guidelines to crack down on advertising that depicts stereotypical gender roles in the UK. Learn about the current ad regulations, policies and initiations, plus review new findings from research conducted among academics, stakeholders and the general public.

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Senate Kills Off FCC Privacy Regulations

The US Senate on Thursday voted down Federal Communications Commission (FCC) regulations that would have required internet service providers to get users to consent to be targeted by advertisers.

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A Few of the Issues We Face

All Washington-Related Content

FTC Issues a $2 Million Reminder to Ad Agencies

Management Services

Frankfurt Kurnit Klein+Selz examines the FTC and State of Maine’s announcement of a $2 million dollar settlement with ad agency Marketing Architects, Inc. for deceptive weight-loss claims and what it means for ad agencies.

Key Digital Trends for 2018

Research Services

Ogilvy predicts the top five digital trends of 2018 in its annual trend report. 

Study Shows Ad Fraud Cut by 83 Percent in TAG Certified Distribution Channels

Marketing & Communications

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today released a study conducted by The 614 Group that found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 83% from the broader industry average.

In Case You Missed It – November 2017

Marketing & Communications

In case you missed it in November, 4A’s Reveals Member Survey Results, “Inside the Campaign” with Deutsch for Tile, Partner Awards & more.

Surveying the Digital Future Study

Research Services

The Center for the Digital Future studies the social impact of the Internet by exploring the views and behavior of users on all aspects of online technology.

News Regarding Ad Tax Deductibility 

Government Relations

At the start of 2017, the new administration and Congress set tax reform as one of their highest priorities. As work on that began in earnest, it became clear that the reduction in the full deductibility of advertising was once again in play. The 4A’s, in concert with other advertising groups, launched a massive effort of congressional contact, both in Washington and at the grassroots level across states and congressional districts, to blunt this attempt to limit full deductibility. 

The State of Advertising Measurement

Research Services

Read this report from Advertiser Perceptions to learn what advertising decision makers think about data, measurement, and research tools.

FTC Updates Endorsement Guide FAQs and Settles First-Ever Action Against Individual “Influencers”

Management Services

Frankfurt Kurnit Klein+Selz provides updates on the FTC’s guidance for social media endorsements.

The FTC’s Endorsement Guides: What People Are Asking

Research Services

This guide from the Federal Trade Commission answers many of the questions people are asking about the FTC’s Endorsement Guides. Disclosing connections between advertisers and endorsers to consumers and the implications for brand influencers on social media and online review sites are discussed.