Industry Advocacy & Government Relations

Protecting the Advertising and Marketing Industry's Ability to Do Business

The 4A’s Washington, DC office advocates on behalf of the advertising agency community on all issues that could affect agencies, from overtime rule changes from the Department of Labor to proposals from the House Ways & Means Committee to remove full deductibility of advertising as a necessary business expense.

As the debates over privacy and data security rage on both Capitol Hill and in the states, the 4A’s Washington, D.C. office is working to preserve the ability of advertisers and marketers to continue to use data in a sound, responsible manner that supports both consumer privacy and continued innovation in our industry.

With the ongoing hunt for revenue by Treasury, the 4A’s D.C. office is also committed to working to preserve the full deductibility of pharmaceutical advertising in 2019 and beyond.

Learn about the 4A’s Government Relations Committee.

Contact us at GR@4As.org to learn about the services we offer 4A’s members and more about our work for the advertising and marketing industry at large.

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4A’s Government Relations Media Coverage

Government Relations News

What Agencies Need to Know about the California Consumer Privacy Act

The 4A’s has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices, and compliance rules.

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4A’s Joins Advertising Trades to Voice Concerns Over the Illinois Data Transparency and Privacy Act

The 4A’s joins advertising trades to voice concerns over the Data Transparency and Privacy Act in Illinois. 

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4A’s Joins Advertising Trades To Oppose An Opt-In Requirement for the CCPA Versus The Current Opt-Out Requirement

The 4A’s and other advertising trade groups oppose overarching opt-in consent requirements in the CCPA. Read the comments now.

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New “Privacy for America” Coalition Calls for Strong Data Privacy Protections for All Americans

Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation.

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4A’s Joins With Advertising Trades Expressing Concerns With Proposed Privacy Legislation In Texas That Fails To Distinguish Between Pseudonymized Data And Personally Identifiable Information

The 4A’s joins ad trades in expressing concern over the Texas Consumer Privacy Act and Texas Privacy Protection Act.

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4A’s Joins With Advertising Trades Expressing Concerns With Washington State’s Privacy Legislation That Would Introduce A Private Right Of Action And Eliminate Cure Periods

The 4A’s joins ad trades in expressing concern over Washington state’s Privacy Act.

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4A’s Joins Advertising Trades To Oppose An Expanded CCPA Private Right Of Action That Would Include All Violations Of The CCPA, Not Just Data Breach

Read the comments the 4A’s and other advertising trade groups submitted regarding an opposition to an expanded CCPA Private Right of Action.

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4A’s Presents Concerns with California Consumer Privacy Act (CCPA)

Alison Pepper, SVP, 4A’s Government Relations, delivered a statement at the California Attorney General’s hearing in Fresno, regarding member agencies’ concerns about the California Consumer Privacy Act. Issues include consent, the use of publicly available data, and the conflation of pseudonymized data and personal information.

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A Few of the Issues We Face

Past Issues We've Handled
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Content Related to Regulation

4A’s Support for Advertising Self- Regulation through New BBB National Programs Organization

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As you know, the 4A’s works to advance the success of the advertising industry in part through our support and stewardship of advertising self-regulatory programs. For almost 50 years, the advertising industry has supported advertising self-regulatory programs that  have earned the well-deserved reputation as the “gold standard” for self-regulation and been recognized in the US […]

Internet Trends 2019

Research Services

Mary Meeker’s annual report on key global Internet trends. Topics range from online advertising to using data to improve customer satisfaction and accessibility to the rise of the on-demand and remote workforce. Not to be missed!

4A’s Joins Advertising Trades to Voice Concerns Over the Illinois Data Transparency and Privacy Act

The 4A’s joins advertising trades to voice concerns over the Data Transparency and Privacy Act in Illinois. 

What Agencies Need to Know about the California Consumer Privacy Act

The 4A’s has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices, and compliance rules.

April Advertising Law Alert from Frankfurt Kurnit Klein + Selz

Management Services

April highlights from Frankfurt Kurnit Klein + Selz’s Advertising Law Blog. Topics include cannabis marketing, SAG-AFTRA contract, using competitor trademarks in hashtags, and much more.

4A’s Joins Advertising Trades To Oppose An Opt-In Requirement for the CCPA Versus The Current Opt-Out Requirement

The 4A’s and other advertising trade groups oppose overarching opt-in consent requirements in the CCPA. Read the comments now.

New “Privacy for America” Coalition Calls for Strong Data Privacy Protections for All Americans

Government Relations

Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation.

4A’s Joins Advertising Trades To Oppose An Expanded CCPA Private Right Of Action That Would Include All Violations Of The CCPA, Not Just Data Breach

Read the comments the 4A’s and other advertising trade groups submitted regarding an opposition to an expanded CCPA Private Right of Action.

4A’s Presents Concerns with California Consumer Privacy Act (CCPA)

Government Relations

Alison Pepper, SVP, 4A’s Government Relations, delivered a statement at the California Attorney General’s hearing in Fresno, regarding member agencies’ concerns about the California Consumer Privacy Act. Issues include consent, the use of publicly available data, and the conflation of pseudonymized data and personal information.

As More States Legalize Marijuana, Advertising and Marketing Regulations Come Into Focus

Davis & Gilbert discuss the latest rules California has set in regulating the advertising, promotion, and marketing of recreational marijuana, and how these rules could impact other states.