Industry Advocacy & Government Relations

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4A’s Presents Concerns with California Consumer Privacy Act (CCPA)

Alison Pepper, SVP, 4A’s Government Relations, delivered a statement at the California Attorney General’s hearing in Fresno, regarding member agencies’ concerns about the California Consumer Privacy Act. Issues include consent, the use of publicly available data, and the conflation of pseudonymized data and personal information.

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As More States Legalize Marijuana, Advertising and Marketing Regulations Come Into Focus

Davis & Gilbert discuss the latest rules California has set in regulating the advertising, promotion, and marketing of recreational marijuana, and how these rules could impact other states.

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What Do U.S. Consumers Think About CBD-infused Products?

With the rising popularity of CBD-infused products, 4A’s Research partnered with Critical Mix to find out consumers thoughts on and usage of such products. Read the exclusive survey results now!

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California Employment Law Changes You Need to Know

Frankfurt Kurnit Klein+Selz provides a handy summary of the legislative changes affecting hiring practices, employment agreements, employee classification, training, and more in California.

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Employment Laws NY Employers Need to Know in 2019

New York employers may still be reeling from all of the employment law changes in 2018. Moses & Singer discusses ten important changes in the law employers want to make sure they are implementing in 2019.

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10 Trends for 2019

Carat outlines ten trends for 2019 and what they mean for brands.

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FTC Brings Action Against PR Agency and Publisher for Misleading Online Endorsements and Deceptively Formatted Advertising

Davis & Gilbert discuss the FTC’s settlement with a public relations agency and its CEO, as well as a magazine publisher and its sole owner, alleging claims that they misrepresented paid endorsements as independent consumer opinions and commercial advertising as independent journalistic content.

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1-800 Contacts Unlawfully Restricted Competitors’ Trademark Use in Search Engine Marketing

Davis & Gilbert highlights the FTC’s recent decision that agreements reached by 1-800 Contacts, Inc. with a number of its competitors unlawfully restricted the competitors’ ability to engage in search engine marketing, to the detriment of both consumers and search engines.

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Global Intelligence Q3 2018

Zenith has released its Q3 2018 issue of Global Intelligence with data and insights on the global advertising market.

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4A’s Comments on “Developing the Administration’s Approach to Consumer Privacy”

Read the two sets of comments the 4A’s submitted in response to the request for public comments on “Developing the Administration’s Approach to Consumer Privacy,” a September 26 notice by the National Telecommunications and Information Administration.

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DAA Leads New Effort To Increase Transparency In Political Advertising

The 4A’s, working via its Board membership in the Digital Advertising Alliance (DAA), help drive a self-regulatory solution to increase transparency in political advertising.

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Kavanaugh and Commercial Speech

Learn what the advertising and marketing community can expect to see from our newest Supreme Court Associate Justice Brett Kavanaugh on the topic of commercial speech. While his record of opinions is not extensive enough to draw a clear conclusion, it does suggest that Justice Kavanaugh will be inclined to side with the government, but not to extremes.

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A Few of the Issues We Face

All Washington-Related Content

4A’s Presents Concerns with California Consumer Privacy Act (CCPA)

Government Relations

Alison Pepper, SVP, 4A’s Government Relations, delivered a statement at the California Attorney General’s hearing in Fresno, regarding member agencies’ concerns about the California Consumer Privacy Act. Issues include consent, the use of publicly available data, and the conflation of pseudonymized data and personal information.

As More States Legalize Marijuana, Advertising and Marketing Regulations Come Into Focus

Davis & Gilbert discuss the latest rules California has set in regulating the advertising, promotion, and marketing of recreational marijuana, and how these rules could impact other states.

What Do U.S. Consumers Think About CBD-infused Products?

With the rising popularity of CBD-infused products, 4A’s Research partnered with Critical Mix to find out consumers thoughts on and usage of such products. Read the exclusive survey results now!

TAG European Fraud Benchmark Study

Research Services

The Trustworthy Accountability Group (TAG) has released results of its study of digital advertising fraud in Europe. The report shows that TAG Certified Channels reduced the level of fraud by more than 94% from the industry average.

California Employment Law Changes You Need to Know

Management Services

Frankfurt Kurnit Klein+Selz provides a handy summary of the legislative changes affecting hiring practices, employment agreements, employee classification, training, and more in California.

Employment Laws NY Employers Need to Know in 2019

Management Services

New York employers may still be reeling from all of the employment law changes in 2018. Moses & Singer discusses ten important changes in the law employers want to make sure they are implementing in 2019.

10 Trends for 2019

4A's Member

Carat outlines ten trends for 2019 and what they mean for brands.

Surveying the Digital Future

Research Services

Digital media behaviors, usage of emerging technologies, privacy concerns, the Internet’s importance in political campaigns, and more are featured in The Center for the Digital Future’s annual report.

FTC Brings Action Against PR Agency and Publisher for Misleading Online Endorsements and Deceptively Formatted Advertising

Davis & Gilbert discuss the FTC’s settlement with a public relations agency and its CEO, as well as a magazine publisher and its sole owner, alleging claims that they misrepresented paid endorsements as independent consumer opinions and commercial advertising as independent journalistic content.