The intertwined issues of data privacy and security have never been more at the forefront of debate, both internationally and domestically. With the passage of the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA), it has become increasingly clear that legislators and regulators around the world are beginning to move in response to years of high-profile data breaches and lack of transparency in data usage.
The danger to the advertising industry in the years ahead will be the potential proliferation of fifty different state privacy and security statutes, each with its own unique compliance requirements. The 4A’s firmly believes that given the boundary-less nature of the Internet economy, data privacy and security must be legislated at the national level.
The 4A’s shares knowledge and insights on a rapidly developing online advertising marketplace. We work to protect consumer data through best practice frameworks while ensuring that agencies and advertisers are not burdened by heavy-handed legislation that may compromise an innovative, fast-moving Internet.
On April 4, Governor Andy Beshear signed into law HB 15 becoming the 15th state to enact comprehensive consumer data privacy legislation. The new Kentucky Consumer Data Protection Act (KCDPA) largely tracks the Virginia’s law but without this year’s amendments relating to children’s data. For agencies already complying with other non-California privacy laws, the Kentucky […]
On March 11, 2024, the 4A’s submitted written comments to the Federal Trade Commission’s (FTC) proposal to modify the Children’s Online Privacy Protection Rule (“COPPA Rule”), a set of regulations that implement the Children’s Online Privacy Protection Act (“COPPA”) statute. COPPA imposes certain requirements on operators of websites or online services directed to children under […]
On March 8, 2024, the California Privacy Protection Agency’s (CPPA) board advanced new draft regulations that implement the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”) on policy areas including automated technology and privacy risk assessments. The board vote to move forward with the new draft regulations on data risk […]
On January 18, 2024, the New Hampshire legislature passed SB 255, a new state omnibus privacy law. The bill, the New Hampshire Privacy Act (NHPA) moved to the state’s Governor Christopher Sununu (R) for consideration and was signed on March 6, 2024. The new privacy law goes into effect on January 1, 2025 and will […]
Federal agencies and states have been making changes since the U.S. Supreme Court overturned Roe v. Wade By Alison Pepper When the Supreme Court effectively overturned Roe v. Wade in the summer of 2022, the political repercussions that followed were visible and high profile. Fierce ballot fights in Kansas, Ohio and Michigan; the election of a new liberal […]
On February 9, 2024, the California 3rd District Court of Appeals reversed a state trial court decision that delayed enforcement of the California Privacy Rights Act (CPRA) regulations by one year. The appeals court decision means that now all final CPRA regulations are immediately enforceable, as opposed to a March 29, 2024 deadline imposed by […]
On January 16, 2024, Gov. Phil Murphy (D-NJ) signed into law New Jersey’s new comprehensive privacy bill, Senate Bill 332, the New Jersey Data Privacy Act (NJDPA). The law is set to take effect in January 2025. While the majority of provisions in this bill mirror legal obligations under existing state privacy laws (most closely […]
On December 20, 2023, the Federal Trade Commission announced a new Notice of Proposed Rulemaking (NPRM), which would update the Children’s Online Privacy and Protection Act (COPPA) rules regulating children’s online data privacy at the federal level. COPPA imposes certain requirements on operators of websites or online services directed to children under 13 years of […]
On December 13, 2023, the Colorado Attorney General’s Office closed the comment period for its proposed short-list of potential universal opt-mechanisms (UOOMs) that allegedly meet the technical and legal specifications described in the Colorado Privacy Act (CPA). The CPA prohibits opt-out mechanisms that are a “default setting” and instead requires signals to represent a consumer’s […]
Download the Report. The Opportunity and Challenge The rise of CTV, on-demand streaming and advanced TV offerings present incredible opportunities for advertisers. They are accompanied by privacy-forward regulations and platform policies that have arisen to address consumers’ demands for privacy. When it comes to embracing the latest television advertising offerings, businesses can proactively mitigate the […]
While politics is undoubtedly getting more and more unusual these days, dysfunction in Washington is not in short supply. Divided government has never really looked, well, more divided. To that end, we saw a multi-ballot marathon to elect Rep. Kevin McCarthy (R-CA.) as Speaker of the House earlier this year only to have him ousted […]
On October 11, 2023, California Governor Gavin Newsom (D) signed into law SB 362, the “Delete Act.” Among other requirements, the law updates the state’s existing data broker registry law to mandate that “data brokers” honor deletion requests made through a centralized “accessible deletion mechanism.” When utilized by a consumer, the data deletion mechanism would […]